At its simplest, email marketing is a powerful communication tool
for building relationships with current customers. Seeking new customers, retaining and building relationships for future business.
E-Mailing puts the message in front of prospects, church members, club members with minimum expense. No huge costs of laying out copy, printing, hiring a mailing service, buying labels and addresses. No time restraints for preparation and waiting for the post office to deliver your mail. Not only is e-mail cost effective, it is fast!
Need to capture some quick cash, within hours you can e-mail your list of clients with a special offer they just can't pass up and deliver immediate cash to your bank account. It's cheap, fast and available 24 hours, 7 days a week year around!
It gives you a chance to
speak to a lot of people at once and even expand your reach. E-mail allows you to stay connected with loyal customers and on-the-fence
prospects who otherwise may have never interacted with your
brand again.
Email Advertising at it's Best!
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Once you get a prospect to your web site, not making a sale, you have spend all that time, effort and MONEY for nothing. But wait, by giving your future customer a
chance to sign up to your email list will leave the door open for
future interactions. Quite possibly, a win-win scenario of a future sale
for you and a satisfied customer who found your product or service at a later time with a follow up sales e-mail message.
Email becomes so much more than just another way to throw
your company name before customers – it’s a way to connect with
people, develop their trust, and present the value of your business
and products. That is exactly what sets email marketing apart from traditional
advertising. Instead of just telling consumers about your company
and hoping they make a purchase, you’re making real connections
with those who are truly interested in your business and building
long-lasting trust.
You can operate using "safelists" or other people's list of internet customers.
"IT'S IN THE LIST"
At one time or another we have all heard that phase. It's the list of e-mail addresses that is collected, filed and ready for use immediately for mass notification of customers. That means at EVERY opportunity ask for e-mail addresses, catalog them for the next service mailing. Driving for a sale or delivering information about your business, product or service. Keep that connection hot year around even if your product is seasonal and only purchased during the summer months or at a holiday such as Christmas.
When writing your emails, consider the value you hope to
bring your subscribers. E-mail clients will
read or watch your e-mail, they will constantly ask “What’s in it for me?”
In your emails, the answer should be clear within the subject line and
first half of your email.
It is crucial you create effective emails that
people not only want to sign up for, but also open again and again. The more loyal they become to your emails and brand, the better
it is for your business. This means to guarantee your e-mails are opened not deleted without being read.
Make your e-mails clear, clean, {plenty of white space with not all the copy crammed together} interesting, factual, and special for that individual.
Use their name in the e-mail if possible and thank them for their business.
Equally important ask them for referrals or to forward a copy of your e-mail to their family and friends.
Make that message work double time expanding your business with the help of that "bird-dog" for your business.
{Read more about bird-dogs...
click here}
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Learning to use e-mails in your business will pay huge dividends over time. Remember "it's in the list" start building your e-mail list today.
All the tools you need to send emails the right way.
