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Traffic is the most important element in the success of your online business.

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The Number ONE lesson the money making internet professionals have learned, don't waste a prospect. The best advice any of the so called experts need to share with you is this one essential fact, to succeed you need to master the art of follow up.
If you earned a click to your web site or affiliate program, you PAID for it. Lack of follow up will destroy any chance of your being a successful marketer. If it is just an inquiry for information or a completed sale that prospect or customer is yours to convert to a regular online client.

Nothing so earthshaking about that, easy to understand and even agree. The hard part is the how. First and foremost make sure you give the prospect the opportunity to record their name and contact information for your future relationship building.

Relationship building is communicating with new prospects and customers. This can take on a number of methods. Call it publishing or broadcasting because that is the fastest and most common way of attracting people to your web site or sales offers. Publishing relates to how most of the world has communicated in recent years. News and advertising has been relayed by newspapers, radio, television and now the internet.

Today with the large percentage of people using their computers to communicate, the internet has presented yet another unique opportunity to merchandise goods and services. A totally and completely new industry of advertising and loyalty building programs has been created.

Publishing can come in many forms in each case it takes putting words together and reaching out for prospects. Internet networking is no different than ground based meetings, you bring together people individually or in groups with common interests and goals by written or published words. You inform them, create a desire or need then make it convenient for them to follow through with an order or at the very least register for more information and a follow-up message from you.

Making connections, building relationships by electronic means delivers some very unique opportunities to demonstrate your knowledge, expertise as well as "show off" your products and services. Building credibility and increasing awareness of your business is key to converting the prospects to customers and then maintaining that client base with follow-up before and after any sale with e-mailing.

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E-Commerce and Bird-Dogs   <==Neglect No More!
Word of mouth advertising.
Getting others to put in a "good word".

It's a known fact.  Local Business can live and thrive on word of mouth advertising.  Friends, relatives and current customers beat out all forms of paid or free (social media) advertising.

Foremost in seeking ways to expand and build your business look close to home for leads.  That of course means family, friends, acquaintances, yes, even suppliers and other business associates.

These folks are interested in your success and are your "Bird-Dogs", helping you hunt for increased business.  Most people prefer to do business with people they know, so why are you so worried about asking those closest to you for their business and referrals?  It's a natural,  enlist them in actively promoting your business.

Don't be reluctant to ask those closest to you about contacts they know that would be interested in your business or service.  Remember, most people you personally know want to see you succeed so they will be glad to help you.

Successful business people join local service clubs and organizations to network, spread the word about their business or service and find new customers.  No matter what you have to sell, let's face it no matter what business you are engaged in, you're selling.  You can be a dentist, accountant or hardware store owner you need traffic through your door to make money. 

Attending business networking groups, setting up a table at meetings, or renting a booth at festivals, swap meets or any place you can meet with potential clients offers the opportunity to expand your business.

Networking and referrals will lead to sales and profits.  Make certain you reward your "Bird Dogs" and thank everyone who recommends you and your business to others.

"Bird Dogs" or "Word of Mouth" advertising and promotion is the least expensive, fastest and is proven for results.

But wait, my business is on the internet it is e-commerce.  My door is my computer and the internet.  In order for your e-commerce business to be successful you need to build a pipeline of contacts.  First off, take advantage of every opportunity to ask for the business and build a solid connection. 

*****Remember to ask your customer for referrals at the same time you e-mailed a thank you for their business. This way when you follow up with a cross sale or up sale item you can again remind them of your appreciation of their business and need for their referral to friends and family.*****




Networking Marketing is based on Word of Mouth Advertising, direct contact with customers and at very little cost until the order is filled. Success and income is payment for taking and filling the orders.  Multi-Level Marketing or Network Marketing business is building personal contacts and putting together a sales team. They become sales agents taking orders and spreading the word about the business.

These folks, sub-agents, are referred to as a "downline" and use the tactics they are taught to bring in sales under the marketing plan they have been trained to use. They are shown how to duplicate proven successful efforts that will earn them and their sponsors an ongoing income.

It is up to their sponsor through consistent contact, to encourage and train their recruits as they build and help others build. The group's income will grow as it expands, however, make certain not to make rosy promises or overstate the potential results or things will fall flat and failure will follow.

Negative "word of mouth" advertising can be devastating.

Network Marketing is just chaining together Word of Mouth advertising. Building links one person at a time.

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The extra step so many new web site marketers overlook that puts their offerings on the back burner are not listing in "SEARCH ENGINES".

Today when someone wants to find a resource, history, information the first thing they do is type in the information or connection they are looking for and "search".

If your website, blog, product or service are not listed you automatically lose the possibility of being found.  That business goes goodbye for good!

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Today, more and more people are doing everything 
from researching a great vacation, to paying their 
bills and even to buying their groceries on the 
Internet.

In this day and age if you have a brick and mortar 
business and do not make use of the internet to 
market yourself, you are at a huge disadvantage. 
Surprisingly though, almost 95% of all off-line 
business owners are not on line, and most of 
those don't have a clue about the internet or how 
to use it to their advantage.

This is great news for Internet Marketers.

If you are in the Internet Marketing business or 
have wanted to break into it, now is the time. If 
you are ready to cash in on enormous profits, you 
need to look no further than the small business 
owners in your local community. 

Quite surprisingly this is an untapped market that 
is just starting to be discovered. There are a variety 
of ways that you can help the local business owner 
to become known on the Internet.

First and foremost you will want to build them a 
website that will be SEO (Search Engine) optimized. 
It will be important for the business owner to have 
a high search ranking for those searching for local 
businesses. 

On the website you should make sure there is an 
opt in page to collect data from potential customers. 
Starting and maintaining a blog on the business's 
website can also be very beneficial, just make sure 
you keep the blog running with useful information.

Blogging is the up and coming way to advertise and 
you will not want the small business owner to miss 
out on any opportunities. Having audio and video 
clips on the website can also attract new customers. 
 
Besides the website, there are also some other 
key things you can do to help the off line business 
owner. First, you will want to make sure that the 
business owner is listed on the internet yellow page 
websites. 

Second, you will want to get them registered with 
Google Local. Expose the web site to Search Engines.

Third, you can also work with the business owner 
to come up with coupons to lure in new and returning customers.

There are a variety of coupon sites that you can 
post these on. It is easy to see that the off line 
business owner could see a huge spike in their 
business if they were to tap into the internet market. 

Most brick and mortar business owners have no idea 
where to begin and yet they would love to have the 
edge on their competitors.  If you are an internet 
marketer or looking to become one, now is the time 
to take action. Your fortune could very well be waiting 
for you. 


Electronic Commerce to Expand the Smallest Business

Setting up the web site for a business is really the 
easy task. The real work begins to make use of the 
web presence and deliver profitable business from 
the site. Getting prospects to the web site and making 
use of the Internet for extending business success is 
the next order of the day.

The web page and the Internet has the unique 
ability to handle prospects not only 24 hours a day, 
seven days a week but can effectively sell and take 
orders from a mass number of customers at the same 
time. 

On the Internet prospects are all around the world. 
The United States, Canada, France, Great Britain and 
Australia all have ready access to the business as 
those who could drive up to a physical location and 
purchase from the store site.

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Over the years the cry for a business was, "location, 
location, location". Now with the growth of the 
Internet the needs have changed. Joining location is 
the need for "traffic, traffic, traffic".

Without viewers, people finding and getting the 
exposure to the web sites delivers no sales on its own.

"No matter what your business is, without traffic 
to your web site you might as well not exist on the Internet."

A smart site on main street where the traffic was 
heavy and prospective customers had easy access 
to a merchant was demanded. The more people passing 
and convenient access was in high demand and 
commanded high property value. 

Over time as the towns grew every business couldn't 
afford the cost of a prime main street location and the development of strip malls provided for a lower location 
cost.

Major shopping malls became in demand where 
they were anchored by large chain stores that could 
attract large numbers of buyers from expensive 
advertising. 

In the major shopping malls visibility became a large 
concern. The best locations where the most prospects 
passing by could command compensating rents and 
determined the choice of location placement for 
business managers.

Today, with the advent of massive online shopping, 
location is now being replaced by the need for traffic 
clicking on merchant's web sites.  Location in search 
engines to drive traffic to web sites is important and 
better placements is to the web page's advantage for 
traffic. 

The need is for traffic and "clicks" to expose the 
products and services. Whether paid inclusion in 
search engines and directories or simply pay for click 
links to web sites the delivery of visitors takes huge 
effort.

Visibility is Vital to your web site and E-Commerce success

The business with a web site offers prestige 
and standing in the eyes of the customers. 
A good impression of modern business practices 
builds esteem. 

A location on the Internet provides worldwide 
circulation of a businesses products and services. 
This expanded geographical presence extends the 
prospect base without any additional cost.

The most important advertising or promotion of a 

business web site COSTS NOTHING and is possibly 

the very best to bring people to the web page. 

As soon as a business web site is published 

the inclusion of the URL right along side the phone 

number is mandatory.

A business should not list a phone number 
without listing a web site address right 
along with the phone number. 

Newspaper ads, telephone books, business cards, 

physical location signage, mailings, invoices, receipts 

every piece of paper listing the business name and 

phone number need the web site address prominently 

included. 

In fact special promotional efforts should be directed 

just to announcing the business web site and extra 

service available online as a new and unique feature 

of the business.

Reviewing expectations for the new Internet presence 

we know that our purpose is to build brand recognition, announce special sales, present new offerings, acquire 

new costumers, retain existing customers and with the additional opportunity of reaching beyond just the local 

area build profits and make more money for a business.

With all the tough times in today's economy, it can 
be difficult to get by. Debt can add up quickly, and 
expenses don't seem to be getting any smaller. 
But that doesn't have to affect you. There are so 
many opportunities around for you, and many of 
them are in marketing.

In times like this, businesses need an edge just to stay 

afloat; and that's in marketing.

But what if that edge was you?

Did you know that statistically 90% of small businesses 

do not have a website? So anyone in the local market 

that searches for them will not be able to find them. 

Today that is the number one reason businesses lose customers.

Why don't they have websites? 

Mainly because they lack the time or expertise 

to set them up. That is where you come in. 

You offer them that service, at a cost of course.

Permission e-mailing or optin safelists are the lifeline of E-commerce. 
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All material herein © '2006-2018 
"Harvey Akeson Tucson Calling" 

Reprint right by permission: harvey@harveyakeson.com