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Electronic Commerce to Expand the Smallest Business  <===Think about this, you desperately need an online presence to build and expand your sales.

Setting up the web site for a business is really the easy task. The real work begins to make use
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The web page and the Internet has the unique ability to handle prospects not only 24 hours a day, seven days a week but can effectively sell and take orders from a mass number of customers at the same time. On the Internet prospects are all around the world. The United States, Canada, France, Great Britain and Australia all have ready access to the business as those who could drive up to a physical location and purchase from the store site.

Over the years the cry for a business was, "location, location, location". Now with 
the growth of the Internet the needs have changed. Joining location is the need 
for "traffic, traffic, traffic". Without viewers, people finding and getting the exposure to the web sites delivers no sales on its own.

"No matter what your business is, without traffic to your web site you might as well not exist on the Internet."

A smart site on main street where the traffic was heavy and prospective customers had easy access to a merchant was demanded. The more people passing and convenient access was in high demand and commanded high property value. Over time as the towns grew every business couldn't afford the cost of a prime main street location and the development of strip malls provided for a lower location cost.

Major shopping malls became in demand where they were anchored by large chain stores that could attract large numbers of buyers from expensive advertising. In the major shopping malls visibility became a large concern. The best locations where the most prospects passing by could command compensating rents and determined the choice of location placement for business managers.

Today, with the advent of massive online shopping, location is now being replaced by the need for traffic clicking on merchant's web sites. Today location in search engines to drive traffic to web sites is important and better placements is to the web page's advantage for traffic. Now the need is for traffic and "clicks" to expose the products and services.

Whether paid inclusion in search engines and directories or simply pay for click links to web sites the delivery of visitors takes huge effort. The promotional work has so many avenues to attract customers it is a whole additional topic. The next blog entry will cover some ways an individual can make additional income taking on the task of driving traffic the web sites.

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The business with a web site offers prestige and standing in the eyes of the customers. A good impression of modern business practices builds esteem. A location on the Internet provides worldwide circulation of a businesses products and services. This expanded geographical presence extends the prospect base without any additional cost.

The most important advertising or promotion of a business web site COSTS NOTHING and is possibly the very best to bring people to the web page.

As soon as a business web site is published the inclusion of the URL right along side the 
phone number is mandatory.   A business should not list a phone 
number without listing a web site address right along side.

WHY HAVE A WEB SITE AT ALL IF IT IS NOT AN IMPORTANT INTRODUCTION TO YOUR BUSINESS AND A SALES TOOL?

Newspaper ads, telephone books, business cards, physical location signage, mailings, invoices, receipts every piece of paper listing the business name and phone number need the web site address prominently included. In fact special promotional efforts should be directed just to announcing the business web site and extra service available online as a new and unique feature of the business.

EXPLODE Your Web Site with a BURST of Traffic

Reviewing expectations for the new Internet presence we know that our purpose is to build brand recognition, announce special sales, present new offerings, acquire new costumers, retain existing customers and with the additional opportunity of reaching beyond just the local area build profits and make more money for a business.

With all the tough times in today's economy, it can be difficult to get by. Debt can add up quickly, and expenses don't seem to be getting any smaller.

But that doesn't have to affect you.

There are so many opportunities out there for You, and many of them are in marketing. In times like this, businesses need an edge just to stay afloat; and that's in marketing.

But what if that edge was you?
Did you know that statistically 90% of small businesses do not have a website? So anyone in the local market that searches for them will not be able to find them. These days, that is the number one reason businesses lose customers.

Why don't they have websites? Mainly because they lack the time or expertise to set them up. That is where you come in. You offer them that service, at a cost of course.
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Read More

All material herein © '2006-2018 "Harvey Akeson Tucson Calling"
Reprint right by permission: harvey@harveyakeson.com

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The web page and the Internet has the unique ability to handle prospects not only 24 hours a day, seven days a week but can effectively sell and take orders from a mass number of customers at the same time. On the Internet prospects are all around the world. The United States, Canada, France, Great Britain and Australia all have ready access to the business as those who could drive up to a physical location and purchase from the store site.

Over the years the cry for a business was, "location, location, location". Now with the growth of the Internet the needs have changed. Joining location is the needs for "traffic, traffic, traffic". Without viewers, people finding and getting the exposure to the web sites delivers no sales on its own.

"No matter what your business is, without traffic to your web site you might as well not exist on the Internet."

A smart site on main street where the traffic was heavy and prospective customers had easy access to a merchant was demanded. The more people passing and convenient access was in high demand and commanded high property value. Over time as the towns grew every business couldn't afford the cost of a prime main street location and the development of strip malls provided for a lower location cost.

Major shopping malls became in demand where they were anchored by large chain stores that could attract large numbers of buyers from expensive advertising. In the major shopping malls visibility became a large concern. The best locations where the most prospects passing by could command compensating rents and determined the choice of location placement for business managers.

Today, with the advent of massive online shopping, location is now being replaced by the need for traffic clicking on merchant's web sites. Today location in search engines to drive traffic to web sites is important and better placements is to the web page's advantage for traffic. Now the need is for traffic and "clicks" to expose the products and services.
 

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In this day and age, any business that wants to thrive must go online.

With so many things going on around the world, and global changes that will forever impact the way people live and do business, going online is no longer just an option.

Not only to maintain their success, but even just to survive.

Sure, there are tools that are already available that any business can use to run their entire company and processes digitally.

However, any minimum amount of research will tell you that most of these products are expensive, complicated and limited in customization.

In other words, not very user-friendly, and definitely not suitable for all business owners, especially those who are less tech-savvy and might even be on a budget.

I mean, who can afford to invest thousands of dollars a month into a bunch of complicated tools, and on top of that, hire employees to manage the systems, right?

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The co-founder of GrooveFunnels, Mike Filsaime, is actually a veteran in the Internet marketing space, and has put all his experience and expertise into one of the best suite of marketing tools I have ever seen.

I’ve also signed myself up for an account (it’s free), and for the past few days, I’ve had the chance to play around with it.

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I can definitely tell you that this 100% free tool is perfectly capable of running your entire business, maybe even better than some of the expensive complicated tools out there.

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Possible to build my own branded websites with full navigation

Can integrate with my own custom domain name

Able to sell my products with what they call a 1-click upsell

Capability to integrate upsells, downsells, and order bumps

Even has a way to create my own powerful affiliate program for my products!

And that’s just for starters, because there is so much more for me to explore!

I’m not even joking when I say that I am planning to change my ENTIRE online business over to GrooveFunnels/Up Grades!

I mean, why wouldn’t I?

It’s FREE, and it’s probably the BEST suite of marketing tools I have ever seen in my life.

By the way, there’s more…

I didn’t even mention some of my favorite benefits of GrooveFunnels.

As a member, I’ve also received a TON of community benefits.

I’ve been able to join their private Facebook group, connect with marketing experts inside, get help with all my problems, access private training within their own academy, ask questions through their helpdesk, and meet other like-minded entrepreneurs just like me to make the best use of these tools.

So, if you’re like me… Striving to grow your business, looking to learn more about marketing and getting to know some of the best in the industry at a more personal level, then you won’t want to miss out on this opportunity.

Sounds great, right?          

But you might be asking… what’s the catch?

The catch is that GrooveFunnels is free, but for a limited time only.

GrooveFunnels is in its pre-launch phase, which means that many of the products have still yet to fully launch.

When they do, and as the products continue to get upgraded, GrooveFunnels may no longer be free anymore.

This means that now is the time to sign up for your free account, which would also qualify you for the additional software upgrades that they make as time goes on.

Awesome deal, right?

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Do yourself a favor and sign up for your free GrooveFunnels account right now, and I will see you inside of the Facebook group.

                                                                                                                       

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Build Solid Relationships Money in the Bank

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Build Solid Relationships

The Number ONE lesson the money making internet professionals have learned, don't waste a prospect. The best advice any of the so called experts need to share with you is this one essential fact, to succeed you need to master the art of follow up.

If you earned a click to your web site or affiliate program, you PAID for it. Lack of follow up will destroy any chance of your being a successful marketer. If it is just an inquiry for information or a completed sale that prospect or customer is yours to convert to a regular online client.

Nothing so earthshaking about that, easy to understand and even agree. The hard part is the how. First and foremost make sure you give the prospect the opportunity to record their name and contact information for your future relationship building.

Relationship building is communicating with new prospects and customers. This can take on a number of methods. Call it publishing or broadcasting because that is the fastest and most common way of attracting people to your web site or sales offers. Publishing relates to how most of the world has communicated in recent years. News and advertising has been relayed by newspapers, radio, television and now the internet.

Today with the large percentage of people using their computers to communicate, the internet has presented yet another unique opportunity to merchandise goods and services. A totally and completely new industry of advertising and loyalty building programs has been created.

Publishing can come in many forms in each case it takes putting words together and reaching out for prospects. Internet networking is no different than ground based meetings, you bring together people individually or in groups with common interests and goals by written or published words. You inform them, create a desire or need then make it convenient for them to follow through with an order or at the very least register for more information and a follow-up message from you.

Making connections, building relationships by electronic means delivers some very unique opportunities to demonstrate your knowledge, expertise as well as "show off" your products and services. Building credibility and increasing awareness of your business is key to converting the prospects to customers and then maintaining that client base with follow-up before and after any sale.

Networking sites that deliver a number of features and encourages links and association of "friendships" are social networks such as  Facebook. They are free to join and offer advanced memberships and benefits. Networking and broadcasting your products and services are not the only benefit of these networking sites. Important to your overall success is the contact and exchange with others in your industry. Whether it is additional cost saving measures in production, a new or improved product, perhaps a new advertising media just starting out, your exchange with your fellow e-commerce partners will enhance and build your business.

Hundreds if not thousand of different groups of people are members and trade information and opportunities around the world. Geo String is social networking with a Twist, it pays members! Facebook, well you don't have be told, it has become wildly accepted as a social site for communication. AdlandPro has an online chat room to which hundreds are joining at different times of the day and night to trade business ideas and network building new relationships around the world. AdlandPro offers low cost top notch internet business services for the small operations.

Networking programs offer sales opportunities as you become acquainted with interested people and trade ideas and thoughts. It is just like a few years ago and a little today... going door to door displaying your wares....only now it's faster by electronic internet connections. Broadcasting your business, displaying your wares still means going to your prospects where they are...at home or in their places of business.

Just a few years ago the cry for business success was "location". It was important to ground operations or your "brick and mortar" store. Then it was location, location, location be it main street with lots of traffic or a convenient "strip mall" with quick in and out parking or the massive shopping mall with anchor stores bringing foot traffic and shoppers for your opportunity to sell them. Without foot traffic, or shoppers, your store couldn't make money. Today it is "surfers", we don't make sales and we don't make money until we have attracted prospects.

Just as the sincere approach and purposeful demonstration of your merchandise was the method for the door to door salesman attempting to make sales so is the same need today. Only trust and confidence is a little harder to build in this day and age, but it can and does exist over the internet. The need to build popularity (your product or service over another) and credibility for your brand. The need to build trust that you will deliver as advertised. Your internet promotion will work if your relationship with your customers is solid.

Demonstrating your knowledge, sharing your information and generally just building relationships is still in vogue. It is something when worked little by little that will build a customer base for your business and insure your financial security. Only by increasing your reach and maintaining your hard earned contacts will you expand and profit from the cost you spent to make those contacts.


In many cases just building a solid connection and personal friendship will deliver big dividends over the long term. A successful salesperson has "bird-dogs" or people to refer them business. Your connections can be a great source of support and testimony of your honest and worthy intentions. Trust and support will build you a working data base with "friends" of "friends" to boost your business relationships meaning more sales and expanded income!

Even if you never buy one thing, your value as a friend and your possible referral will pay big dividends in financial rewards in the future. Customers can be asked to allow you to keep in contact for updates and news about the product or service they purchased by subscribing to your newsletters.

New prospects can be rewarded something for free to disclose their addresses and joining your newsletter or mailing list. A free offer giving you their e-mail address and permission to contact them further is an important part of your marketing program. Retaining and Relationship Marketing--building an online family will reward in many ways.

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Move over Yellow Pages my fingers are typing. 

The walking is outdated by the time you go to print and at the prices you charge watch out for your profits. Commercial enterprises are fighting for recognition and top spots on the major search engines. 

It's a new day!

Real opportunities exist for small and medium size businesses to compete and grow with the advent of online e-commerce. In fact going online is NOT an option, it is necessary to stay profitable.

Remember the days of "Let your fingers do the walking", yes, oh yes, it was smart to call ahead and see if an item was in stock, or how much it cost. No doubt it was smart to check the store hours and even directions to the location or parking. One phone call could save hours of travel and cut down on the surprises.

E-commerce has leveled the playing field for small businesses. They can expand and broaden their prospect base, lower their cost of operations, cut payroll and tend the counter 24 hours a day, seven days a week. 24/7 is the cry. You can order online and in many cases pickup up your order a few hours later. In other cases next day delivery is usually available for in stock items.

Entertainment, food and home pizza delivery are right at your finger tips. Attracting customers is no longer owned by the media experts with their costly time consuming promotion building and production. Printing , direct mail, delivery and related costs are beaten by offerings available online.

Internet operation allows target marketing, faster with immediate changes possible. The smart business person knows they can follow up with customers, maintain retention programs, foster relationship building, have immediate cross selling, up selling, back-end sales and yes it's not a word to be used easily, conducting your business can be CHEAPER.

The opportunities abound for a person with computer knowledge working from home, low overhead, no office to rent and most important on their time schedule. Like working after the youngsters are in bed or away at school? Find a merchant or a few in your area and offer to help them build their business presence by creating a web page with sales and order options.

Build your own business using affiliate marketing opportunities. Major retailers have found massive benefits broadening their sales force with independent home-based workers. Facts are home based affiliate workers are eagerly sought and compensated by performance based pay plans. You effectively introduce the clients to the merchants and you receive commissions and payments for your efforts.

Opportunities to sell merchandise through e-bay or other online auctions have become very profitable. Building a web page with offerings using drop ship wholesalers providing the products, handling and shipping. Promote the web sales site, line up a payment program such as PayPal or ClickBank and pocket the profits.

E-commerce is a matter of building a method of contacting and presenting to an ever growing audience of buyers looking online through search engines and directories to satisfy their needs. Building a data base of e-mail addresses with contact permission privileges and creating traffic to web sites on a regular schedule is a major component of your new home based business.

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"Harvey Akeson Tucson Calling" 
All material herein © '2007-2021                                                                                                                                   

Reprint right by permission: 

harveyakeson@yahoo.com                                                          

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This is important, in order for us to succeed, we must find "buyers" people willing to share the benefits of our extremely profitable online homebased business. AND...provide us with income for our efforts of bringing them to our products or services.

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First mistake... NOT having a system of follow up marketing pointers for sales effort. Do not waste advertising money with a "one shot does it all" and move on without making several attempts to sell Contacts. [Here is the need for some reason for the respondent to give a follow up contact number...e-mail address.  A free e-book or the like to capture the new prospect's e-mail address.]

A good auto response system set to make followup contact and deliver additional informational material is needed. Closing the sale and signing up the Contact is the name of the "game". Scoring is the result of relationship building efforts and keeping score is the number of Contacts that are willing to join your team or buy your products.

Second mistake... NOT making every effort to understand and enlist personal contact and build a personal relationship with each new contact.

Not just, "here is the sales pitch", but a first hand account of what a contact is looking for and what and how they can build together and receive all the benefits. It is the FOLLOW UP and relationship trust and business building with contacts that make the money.

Don't always expect everyone to find what is being promoted so spectacular they are willing to spend their money at first glance. If what is being offered is truly worth the marketing efforts and the followup information to enlist the purchase will need to be advanced for each prospect many times.

That means listing the benefits of your product or service and advancing bonus offers for the prospect acting immediately.  First make the Contact, develop them into a Prospect and direct them into becoming a Customer.

E-Mailing for Success  Constant Contact for Income TEST this for Results


Now more of the BATTLE begins!
Third mistake... NOT having marketing and follow up program, a winning sales agenda must be designed to build a series winning strategies to SCORE. That's the bottomline...making money, and building the income stream. In this case NEVER waste a precious newly found prospect! Time, money and effort has been spent, don't lose the sale. Equally important follow up and continued contact is just as important and necessary as the original "sales pitch".

This means asking for the order AGAIN and expand the need for the prospect to have the product or service being offered. Timing, opportunity, closing the contact is a talent....practice and follow up assures the best sales potentials are not lost.

Here is a PERFECT opportunity to make CONTACTS, build up some POINTS and expand. You will be able to SHARE some pointers on how to market and best sell online products and services. Follow up your experience with a great opportunity to make some new contacts and share important marketing and sales ideas.

All material herein © 2007-2021 "Harvey Akeson Tucson Calling"
Reprint right by permission: E-mail

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