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Once the sale is made the real work begins.

Is selling or building a relationship the most important?

The Internet allows the gathering of a sale here and there, but the development of real and useful listing of clients is yet another task. The objective should be selling a product or service online. But wait, how much did that sale or contact cost?

A plan for repeat business and building a relationship for future profits is in order. Finding prospects and turning them into customers and then developing a long term client relationship will take time, but a lot less money than our original investment in the first sale.

Many times the successful marketing professional will lay out some bait, a free offer, a special discount or some type of bonus to get that first order. Why? The successful e-market professional knows it is important to complete that first sale, get a loyalty and trust underway in order to build a new business relationship. Just as a tree grows and branches out so can the success with one new client. Future orders, recommendations and most important, additional introduced contacts for future sales is at stake.

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It is great to accumulate a long list of customers, but there is also the need for rewards to cultivate that list. A huge responsibility is to care for the customers needs and to follow up on the sale. Additionally recording the experiences of the customers is mandated. Success is building this customer base of clients willing to give testimony to the great service and value of the products acquired. The added benefit is the clients willing to finding new customers and referring them for more business. The objective of making any list should be to build a relationship to make future meaningful contact and sales.

Network marketing requires building relationships and loyalty that comes only with satisfaction that a fair trade has taken place. E-commerce is the art of taking a prospect turning them into a customer and building a long term trusting relationship for mutual satisfaction and benefits.

Once the sale is consummated the real work begins. Building a mailing list and maintaining the connection into a useful and loyal client is one of the things that makes the Internet such a wonderful business. Think about this fact:

Using the Internet we have the means of immediate and inexpensive return contacts with our customers.

In the world of bricks and sticks too often the customer leaves the store and slips away never to be seen again. There are of course methods of retaining that priceless connection, but is it done? Or better yet, has the clerk or sales representative done the job of building a relationship?

The avenues of maintaining and building on our precious lists are varied, but in most cases, it is cheap and fast for repeat contact and additional profits online once we have established our initial contact. E-commerce affords us the opportunity
of continued contact on each and every sale.


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A simple thank you, a follow up for service , or a request for referral helps build a loyalty. A simple request for grading of our product or service builds us a step closer to that next sale. This is the base for referrals, testimonies, that are used to build credibility for future marketing and to put the client into a permanent relationship on a mailing list.

The bottom line is the need to be careful with each newly acquired contact, working to enhance the trust and confidence of this never seen customer.

In doing this, the right to ask for more business is established. It is possible that a meaningful exchange can take place where a newly enlisted customer will want to do business again. Even before another order is requested.

Once the sale is complete, the real sales work begins.

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Are you serious?  Some things to think about!

Today much is being made of "real estate flipping" and the big money to be made using real estate as the magic to becoming rich or at least earning great sums of money making interest  in the subject running high.

Television shows featuring real estate "rehabs" have made the particular form of real estate investing a common subject in today's world.  Home and property investment involving finding, financing, and buying of neglected, abandon, and otherwise real estate in need of what used to be called TLC, "tender love and care" and in today's speak, "house flipping".

The art of real estate rehabilitation from simple tasks of partial or cosmetic improvements to completing various "fixes" and minor improvements to major renovations to maximize the "after repair value", ARV.   The investors goal is to increase the property value, obtain a new sales price and earn a fat profit on the transaction.

Television has glamorized the process to the point that the general public recognizes many of the "stars" of the fix and flip television programs to even the best known movie stars of today.  It seems like everyone wants to get into the act from rank amateurs to professionals and the better know such as the "property brothers",  husband and wife teams to a mother a daughter fixer upper team.

Which comes to a new stay at home opportunity and income potential offered to folks never leaving their homes or local areas.  The real estate investors need to find that "investment grade property".  Almost everywhere you look, street corner, newspaper ads and television commercials you see, "we buy houses, pay cash any condition"  Referral or finders fees are available to the "helper" that locates properties that can show a "return on investment", ROI, for the rehab real estate investor.

                                "Bandit Signs <Signs posted on public and private

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                                             numbers to call 'we buy houses'>."

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How many homebuyers have homes with mortgages they need "to unload" prior to purchasing another home?

Big money making opportunities aiding BUYERS position themselves free to buy their next home.   Think about this, the BUYER paying their home selling expenses at the same time they CLOSE the transaction buying the new home.  By using a real estate agent's TRADE-IN PROGRAM they can close out one home and mortgage qualifying for the new purchase.   {Important the BUYER ends up with a different home and one house payment on closing.}

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The key to making money investing real estate is allowing the property to obtain its "highest and best use".  The importance, is it large enough to convert to a duplex, or would it better be  used as a small office on a busy street.  Could the vacant adjacent lot or subject property have an greatly increased value with a zone or use change?

These are all considerations to access when looking at property for investing.

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Master homebased earnings...set up web sites for local businesses.

Electronic Commerce to Expand the Smallest Business*

{*1st published June 6, 2018     Republished}

Home Profits with Web Site Building for Local Merchants
Set your home business building web sites local merchants and professionals in your area. A business without a web site is like a stool without legs.


Most merchants and professionals don't have the time or the expertise to build and promote their own web sites. You can build a cash business working from your home building and promoting web sites for businesses in your community.

The Internet Economy is a perfect match for even the smallest Mom and Pop Operation. Mom's "housing cleaning business" will enjoy the benefits from a web site presence. Every small business can afford a 24 hour 7 day a week open sign for their business using a personal web site.

Selling your service as a web site manager is easy. Show you prospective client how their customers can place orders, pay invoices, make appointments or communicate special needs or requests with a web site you can build for them. Explain how customers can leave leads for additional new business and how they can follow up and respond during the next business day.

*****Remind them to always ask their customers for referrals at the same time they e-mailed a thank you to their customer. Wow, just point out to your client how they can follow up on this business or contact later at little or NO EXTRA COST! This way when they follow up they can promote a cross sale or up sale item. Point out it is an excellent time not only to show their appreciation of the business but a great opportunity to seek a referral from the customer of friends and family that can use their merchandise or service.*****

A very important feature of the Internet for business is the removal of an endless number of limits.

No more limited hours, their web site is available 24/7, no more geographic or area limits, their web site is now on the world wide web. The web site is a low cost direct communication allowing quick time response. Within minutes they can post the most up to date and fresh pricing remaining competitive at all times.

It is a definite fact of life, growing businesses are growing and expanding faster using the Internet to promote their products and services. An Internet connected business can respond to opportunities quicker and enjoy increased business agility. A customer online from another city is doing business with you and they really don't know if you are a in a ten story building or your basement office. No need to pay for an expensive location using a well managed Internet connection.

The obvious benefits of Internet business such as improved customer access, enhanced response time coupled with the golden opportunity for building a solid customer relationship are more than enough reason for every business to have a web site. Providing quick and low cost customer information will help build customer retention that is so necessary for businesses to survive today.

Any merchant will be leveraging lower overhead, time-to-market and almost instant communication that is provided the Internet. Just point out how easy it will be to do business with a web site. The fact is an Internet connected business becomes extra competitive and more profitable.

Additionally the business with a web site offers prestige and standing in the eyes of the customers. A good impression of modern business practices builds esteem. A location on the Internet provides worldwide circulation of products and services. More think of the expanded geographical presence extending the prospect base without any additional cost.

Lay open this thought, the next generation of a home based business almost untouched is for people to offer small and busy business owners instant Internet presence. A functional web site can be published in a day. Necessary web site improvements and updates will provide you with a solid income stream. Your home business servicing a number of business clients on a monthly contract will eventually lead you to some serious income without a great deal of expense.

You will be able to stay home and make money. Enjoy life, spend more time with your family and friends while you become financially secure. You are the master of your own market. You have found a way to build with your own unique talent a real solid family sized income from your computer at home.

The most important advertising or promotion of a business web site costs NOTHING.
Yet is possibly the very best way to bring people to a business web page is EVERYWHERE the business phone number is listed right next to it include the web page URL. Make it a mandatory part of every printed receipt or order form. No business should list a phone number without listing the web site address right along side.

Newspaper ads, telephone books, business cards, physical location signage, mailings, invoices, receipts every piece of paper listing the business name and phone number need the web site address prominently included. In fact special promotional efforts should be directed just to announcing the business web site and extra service available online as a new and unique feature of the business.

Reviewing expectations for the new Internet presence we know the purpose is to build brand recognition, announce special sales, present new offerings, acquire new costumers, retain existing customers and with the additional opportunity of reaching beyond just the local area build profits and make more money for a business.

Building "web sites" is an exciting, interesting and enjoyable work right from home. You will find additional income and profits for a local business giving you a cash reward for you efforts. You have also hit on an additional source of income. Once you get the web site up and running, set up the merchant or professional with a advertising campaign. Learn the best cost effective online advertising to share with your client. Build your business client a customer retention program with e-mails and newsletters.

NO SUCH THING as too MUCH INFORMATION
Read Earlier Posting  "Web Site Building for Local Merchants"

Click Here



All material herein © '2006-2021  Harvey Akeson
Reprint right by permission: harvey@harveyakeson.com

No Secret...It's the Traffic!

 

The more you contact the more your e-commerce 
business scores. 

Grab attention to build your audience.  

**HOLD YOUR AUDIENCE...No doubt, the cost 

for each and everyone.   It is your investment! 

You can't tell your story without traffic.

Setting up the web site for a business is really the easy task. The real work begins to make use of the web presence and deliver profitable business from the site. Getting prospects to the web site and making use of the Internet for extending business success is the next order of the day. The web page and the Internet has the unique ability to handle prospects not only 24 hours a day, seven days a week but can effectively sell and take orders from a mass number of customers at the same time.

The Internet prospects are all around the world. The United States, Canada, France, Great Britain and Australia all have ready access to the business as those who could drive up to a physical location and purchase from the store site. Over the years the cry for a business was, "location, location, location". Now with the growth of the Internet the needs have changed. Joining location is the needs for "traffic, traffic, traffic". Without viewers, people finding and getting the exposure to the web sites delivers no sales on its own.

The way to go....GOT Safelist
Turn a simple e-mailing into traffic!
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"No matter what your business is, without traffic to your web site you might as well not exist on the Internet."

A smart site on main street where the traffic was heavy and prospective customers had easy access to a merchant was demanded. The more people passing and convenient access was in high demand and commanded high property value. Over time as the towns grew every business couldn't afford the cost of a prime main street location and the development of strip malls provided for a lower location cost. Major shopping malls became in demand where they were anchored by large chain stores that could attract large numbers of buyers from expensive advertising. In the major shopping malls visibility became a large concern.



The best locations where the most prospects passing by could command compensating rents and determined the choice of location placement for business managers. Today, with the advent of massive online shopping, location is now being replaced by the need for traffic clicking on merchant's web sites. Today location in search engines to drive traffic to web sites is important and better placements is to the web page's advantage for traffic. Now the need is for traffic and "clicks" to expose the products and services.


As soon as a business web site is published the inclusion of the URL right along side the phone number is mandatory. A business should not list a phone number without listing a web site address right along side. Newspaper ads, telephone books, business cards, physical location signage, mailings, invoices, receipts every piece of paper listing the business name and phone number need the web site address prominently included.

In fact, special promotional efforts should be directed just to announcing the business web site and extra service available online as a new and unique feature of the business. Reviewing expectations for the new Internet presence we know that our purpose is to build brand recognition, announce special sales, present new offerings, acquire new costumers, retain existing customers and with the additional opportunity of reaching beyond just the local area build profits and make more money for a business.

Quick Making Money Tip

As soon as a business web site is published the inclusion of the URL right along side the phone number is mandatory.
  
A business should not list a phone number without listing a web site address right along side.
  
Every business must made it as easy as possible to be contacted, including a web site and links on the web site directly to the business.



FACE IT Sales Need Traffic
Move Traffic to Your Web Sites

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All material herein © '2007-2021 "Harvey Akeson Tucson Calling"
Reprint right by permission mail to: harvakeson@gmail.com

Know you desperately need traffic, your ANSWER!

/>

You will need the right tools to succeed.
Visibility is Vital to your 
Web Site and E-Commerce success.
Visibility-Boosting Tips
It is no secret!  
More Traffic-More Customers-More Profits

Use words relating to your product or service with
information and pictures on your web site.
Don't clutter your message make it clear and readable.
Link other sites to you, use Networking to feed you
traffic.  Use Titles and Hi-Lites....Color and illustrations
Avoid "sales talk" stress facts and benefits.

Don't expect visitors to find you, seek visitors and
take advantage of free options to bring traffic to
your web site.

Location, Location, Location has been replaced
by Traffic, Traffic, Traffic as the cry for the new
e-commerce.

Main street with big show windows and huge neon
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E-Commerce and Bird-Dogs

Word of mouth advertising.

Getting others to put in a "good word". 

When seeking ways to expand and build your
Internet Business look close to home for leads.
Family, friends, acquaintances and business
associates.

These folks interested in your success are
your "Bird-Dogs", helping you hunt for increased
business.  Most people prefer to do business
with people they know, so why are you so
worried about asking those closest to you
for their business and referrals?

Just as important, don't be reluctant to ask
those closest to you about contacts they
know that would be interested in your business
or service.

Remember most people you personally 
know want to see you succeed so they 
will be glad to help you.

In order for your e-commerce business to be
successful you will need to build a pipeline of
contacts.

Attending business networking groups, setting
up a table at meetings, or renting a booth a
festivals or swap meets or any place you can
meet with potential clients.

Networking and referrals from people you
know will lead to strategic sales and profits.
Make certain that you reward and thank
everyone who recommends you to others.

"Bird Dogs" or "Word of Mouth" advertising 
and promotion is the least expensive, fastest 
and is proven for results.

One of the most solid and productive networking
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All material herein © '2007-2019 
"Harvey Akeson Tucson Calling" 
Reprint right by permission: harveyakeson@yahoo.com