{This is original copy first published IBO Toolbox}
http://www.ibotoolbox.com?jid=11091 <== PERSONAL INVITATION TO JOIN IBOTOOLBOX
http://www.ibosocial.com/hakeson/pressrelease.aspx?prid=625214 <== Press Release, "Business Building Takes Long Term Strategy"
In sales, let's face it, that is what building a downline and attracting affiliates to recruit and gather others into their current offering or scheme is what we are attempting to do. Unless we are successful we are wasting our time.
Over time we seem to float from one promise to the next. We "fall" for one sales pitch to the next always looking for that gold mine and riches vaguely promised along with the cleverly written promotional piece.
An accompanying note, trying to cover for themselves against any possible liability in case of failure, the disclaimer with respect to the contents of this offer...you know the story. The picture is pretty...BUT!
Successful marketing maybe attained by a few, but learn this now...the few!
So alright mister know it...what are you trying to say? Strategy..establish communication and build trust not just a hit and miss a relationship. Build up for the long haul.
Just a few years ago the Fuller Brush sales person would pack up their brooms and brushes and head out to knock on doors. Randomly going from house to house. Somewhere along the line they would find someone in need of a good brush or broom and secure a sale.
Avon sales are one on one, but with a twist, in addition they came up with the idea of house parties. They would enlist a hostess to invite all her family and friends for entertaining demonstrations of their products. Here again sales are made.
Today with the large number of people using their computers to communicate, the internet has presented another unique opportunity to merchandise goods and services. A completely new "industry" of advertising and loyalty building has been created.
Making contacts, selling to strangers requires building credibility, trustworthiness, reliability, dependability, and showing integrity to these new connections. As is said, "it's in the list". But not just any list. A list you have taken the time to cultivate and through followup got to know them and letting them know you.
Don't waste one, autoresponders work, e-mails are CHEAP compared to other forms of communication, use it! Got a suspect, build them into a prospect, take them "under your wing" and soon you will have a loyal client.
You are not feeding chickens where just broadcasting the grain all over the ground will bring them to you, this is nurturing a close-knit family and developing a network of worker bees. Well you know what I mean, ASSOCIATES!
