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Working with Local Businesses
Equals Big Profits
Today, more and more people are doing everything
from researching a great vacation, to paying their
bills and even to buying their groceries on the
Internet.
In this day and age if you have a brick and mortar
business and do not make use of the internet to
market yourself, you are at a huge disadvantage.
Surprisingly though, almost 95% of all off-line
business owners are not on line, and most of
those don't have a clue about the internet or how
to use it to their advantage.
This is great news for Internet Marketers.
If you are in the Internet Marketing business or
have wanted to break into it, now is the time. If
you are ready to cash in on enormous profits, you
need to look no further than the small business
owners in your local community.
Quite surprisingly this is an untapped market that
is just starting to be discovered. There are a variety
of ways that you can help the local business owner
to become known on the Internet.
First and foremost you will want to build them a
website that will be SEO (Search Engine) optimized.
It will be important for the business owner to have
a high search ranking for those searching for local
businesses.
On the website you should make sure there is an
opt in page to collect data from potential customers.
Starting and maintaining a blog on the business's
website can also be very beneficial, just make sure
you keep the blog running with useful information.
Blogging is the up and coming way to advertise and
you will not want the small business owner to miss
out on any opportunities. Having audio and video
clips on the website can also attract new customers.
Besides the website, there are also some other
key things you can do to help the off line business
owner. First, you will want to make sure that the
business owner is listed on the internet yellow page
websites.
Second, you will want to get them registered with
Google Local. Expose the web site to Search Engines.
Third, you can also work with the business owner
to come up with coupons to lure in new and returning customers.
There are a variety of coupon sites that you can
post these on. It is easy to see that the off line
business owner could see a huge spike in their
business if they were to tap into the internet market.
Most brick and mortar business owners have no idea
where to begin and yet they would love to have the
edge on their competitors. If you are an internet
marketer or looking to become one, now is the time
to take action. Your fortune could very well be waiting
for you.
Electronic Commerce to Expand the Smallest Business
Setting up the web site for a business is really the
easy task. The real work begins to make use of the
web presence and deliver profitable business from
the site. Getting prospects to the web site and making
use of the Internet for extending business success is
the next order of the day.
The web page and the Internet has the unique
ability to handle prospects not only 24 hours a day,
seven days a week but can effectively sell and take
orders from a mass number of customers at the same
time.
On the Internet prospects are all around the world.
The United States, Canada, France, Great Britain and
Australia all have ready access to the business as
those who could drive up to a physical location and
purchase from the store site.
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Over the years the cry for a business was, "location,
location, location". Now with the growth of the
Internet the needs have changed. Joining location is
the need for "traffic, traffic, traffic".
Without viewers, people finding and getting the
exposure to the web sites delivers no sales on its own.
"No matter what your business is, without traffic
to your web site you might as well not exist on the Internet."
A smart site on main street where the traffic was
heavy and prospective customers had easy access
to a merchant was demanded. The more people passing
and convenient access was in high demand and
commanded high property value.
Over time as the towns grew every business couldn't
afford the cost of a prime main street location and the development of strip malls provided for a lower location
cost.
Major shopping malls became in demand where
they were anchored by large chain stores that could
attract large numbers of buyers from expensive
advertising.
In the major shopping malls visibility became a large
concern. The best locations where the most prospects
passing by could command compensating rents and
determined the choice of location placement for
business managers.
Today, with the advent of massive online shopping,
location is now being replaced by the need for traffic
clicking on merchant's web sites. Location in search
engines to drive traffic to web sites is important and
better placements is to the web page's advantage for
traffic.
The need is for traffic and "clicks" to expose the
products and services. Whether paid inclusion in
search engines and directories or simply pay for click
links to web sites the delivery of visitors takes huge
effort.
Visibility is Vital to your web site and E-Commerce success
The business with a web site offers prestige
and standing in the eyes of the customers.
A good impression of modern business practices
builds esteem.
A location on the Internet provides worldwide
circulation of a businesses products and services.
This expanded geographical presence extends the
prospect base without any additional cost.
The most important advertising or promotion of a
business web site COSTS NOTHING and is possibly
the very best to bring people to the web page.
As soon as a business web site is published
the inclusion of the URL right along side the phone
number is mandatory.
A business should not list a phone number
without listing a web site address right
along with the phone number.
without listing a web site address right
along with the phone number.
Newspaper ads, telephone books, business cards,
physical location signage, mailings, invoices, receipts
every piece of paper listing the business name and
phone number need the web site address prominently
included.
In fact special promotional efforts should be directed
just to announcing the business web site and extra
service available online as a new and unique feature
of the business.
Reviewing expectations for the new Internet presence
we know that our purpose is to build brand recognition, announce special sales, present new offerings, acquire
new costumers, retain existing customers and with the additional opportunity of reaching beyond just the local
area build profits and make more money for a business.
With all the tough times in today's economy, it can
be difficult to get by. Debt can add up quickly, and
expenses don't seem to be getting any smaller.
But that doesn't have to affect you. There are so
many opportunities around for you, and many of
them are in marketing.
be difficult to get by. Debt can add up quickly, and
expenses don't seem to be getting any smaller.
But that doesn't have to affect you. There are so
many opportunities around for you, and many of
them are in marketing.
afloat; and that's in marketing.
But what if that edge was you?
Did you know that statistically 90% of small businesses
do not have a website? So anyone in the local market
that searches for them will not be able to find them.
Today that is the number one reason businesses lose customers.
Why don't they have websites?
Mainly because they lack the time or expertise
to set them up. That is where you come in.
You offer them that service, at a cost of course.
Permission e-mailing or optin safelists are the lifeline of E-commerce.
Contacts are made, sales messages are communicated and sales jobs are done....harsh but true. Additional benefits...and maybe the MOST IMPORTANT, COST!
Are you crying out for more business?
Read Building Your Income with Safelists
for Home and Small Business click here
Permission e-mailing or optin safelists are the lifeline of E-commerce.
Contacts are made, sales messages are communicated and sales jobs are done....harsh but true. Additional benefits...and maybe the MOST IMPORTANT, COST!
Are you crying out for more business?
Read Building Your Income with Safelists
for Home and Small Business click here
All material herein © '2006-2018
"Harvey Akeson Tucson Calling"
"Harvey Akeson Tucson Calling"
Reprint right by permission: harvey@harveyakeson.com
