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Word of mouth advertising.
Getting others to put in a "good word".
It's a known fact. Local Business can live and thrive on word of mouth advertising. Friends, relatives and current customers beat out all forms of paid or free (social media) advertising.
Foremost in seeking ways to expand and build your business look close to home for leads. That of course means family, friends, acquaintances, yes, even suppliers and other business associates.
These folks are interested in your success and are your "Bird-Dogs", helping you hunt for increased business. Most people prefer to do business with people they know, so why are you so worried about asking those closest to you for their business and referrals? It's a natural, enlist them in actively promoting your business.
Don't be reluctant to ask those closest to you about contacts they know that would be interested in your business or service. Remember, most people you personally know want to see you succeed so they will be glad to help you.
Successful business people join local service clubs and organizations to network, spread the word about their business or service and find new customers. No matter what you have to sell, let's face it no matter what business you are engaged in, you're selling. You can be a dentist, accountant or hardware store owner you need traffic through your door to make money.
Attending business networking groups, setting up a table at meetings, or renting a booth at festivals, swap meets or any place you can meet with potential clients offers the opportunity to expand your business.
Networking and referrals will lead to sales and profits. Make certain you reward your "Bird Dogs" and thank everyone who recommends you and your business to others.
"Bird Dogs" or "Word of Mouth" advertising and promotion is the least expensive, fastest and is proven for results.
But wait, my business is on the internet it is e-commerce. My door is my computer and the internet. In order for your e-commerce business to be successful you need to build a pipeline of contacts. First off, take advantage of every opportunity to ask for the business and build a solid connection.
*****Remember to ask your customer for referrals at the same time you e-mailed a thank you for their business. This way when you follow up with a cross sale or up sale item you can again remind them of your appreciation of their business and need for their referral to friends and family.*****
Networking Marketing is based on Word of Mouth Advertising, direct contact with customers and at very little cost until the order is filled. Success and income is payment for taking and filling the orders. Multi-Level Marketing or Network Marketing business is building personal contacts and putting together a sales team. They become sales agents taking orders and spreading the word about the business.
These folks, sub-agents, are referred to as a "downline" and use the tactics they are taught to bring in sales under the marketing plan they have been trained to use. They are shown how to duplicate proven successful efforts that will earn them and their sponsors an ongoing income.
It is up to their sponsor through consistent contact, to encourage and train their recruits as they build and help others build. The group's income will grow as it expands, however, make certain not to make rosy promises or overstate the potential results or things will fall flat and failure will follow.
Negative "word of mouth" advertising can be devastating.
Network Marketing is just chaining together Word of Mouth advertising. Building links one person at a time.
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The extra step so many new web site marketers overlook that puts their offerings on the back burner are not listing in "SEARCH ENGINES".
Today when someone wants to find a resource, history, information the first thing they do is type in the information or connection they are looking for and "search".
If your website, blog, product or service are not listed you automatically lose the possibility of being found. That business goes goodbye for good!
Getting listed by search engines can be free, higher priority with a lot less effort..WORK..cost various amounts depending on the services requested.
A place to start...Test the search engines for FREE.
