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The Number ONE lesson the money making internet professionals have learned, don't waste a prospect. The best advice any of the so called experts need to share with you is this one essential fact, to succeed you need to master the art of follow up.
If you earned a click to your web site or affiliate program, you PAID for it. Lack of follow up will destroy any chance of your being a successful marketer. If it is just an inquiry for information or a completed sale that prospect or customer is yours to convert to a regular online client.
Nothing so earthshaking about that, easy to understand and even agree. The hard part is the how. First and foremost make sure you give the prospect the opportunity to record their name and contact information for your future relationship building.
Relationship building is communicating with new prospects and customers. This can take on a number of methods. Call it publishing or broadcasting because that is the fastest and most common way of attracting people to your web site or sales offers. Publishing relates to how most of the world has communicated in recent years. News and advertising has been relayed by newspapers, radio, television and now the internet.
Today with the large percentage of people using their computers to communicate, the internet has presented yet another unique opportunity to merchandise goods and services. A totally and completely new industry of advertising and loyalty building programs has been created.
Publishing can come in many forms in each case it takes putting words together and reaching out for prospects. Internet networking is no different than ground based meetings, you bring together people individually or in groups with common interests and goals by written or published words. You inform them, create a desire or need then make it convenient for them to follow through with an order or at the very least register for more information and a follow-up message from you.
Making connections, building relationships by electronic means delivers some very unique opportunities to demonstrate your knowledge, expertise as well as "show off" your products and services. Building credibility and increasing awareness of your business is key to converting the prospects to customers and then maintaining that client base with follow-up before and after any sale with e-mailing.
Mailing from A to Z Viral Mail Profits
Follow up--Building for Additional Business
Automated Response System
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Uses for an Autoresponder include:
- Keeping in contact with subscribers, new clients and existing customers.
- Promoting your own products, up sales and cross sales.
- Promoting products as an affiliate.
- Providing more content to your subscribers.
- Re-introducing old content to your new subscribers.
- Getting input from your subscribers by asking them for feedback or help. You may have experienced something like this already if you’ve purchased anything from Amazon.com and received an email a few days after receiving your package asking for a review.
