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Sunday, April 26, 2015

Tactics and Strategies that Drive Sales

Click banner and check out Instant Traffic "Disclosure: Several Programs, Products and Services that I represent pay remuneration when purchased through affiliate links associated with web sites I advertise. Due diligence is advised. "   Advertising and links associated with this blog are "pay for performance", when they are clicked on I receive credits, money or exchange hits.

PM#1 PM={Profit Maker} Maximize every small piece and item of your business complete the sales circle. A web site or blog is a sales page available to prospective clients, customers, 24 hours a day, 7 days a week, 365 days a year. {24/7} Connect each and every part of your advertising and promotions together. On your business cards list the URL { http://www.harveyakeson.com/flare.html } to your sales page, list your URL in your Directory Listings, place your URL every where your business name is printed. When you inform people of your business, make it easy for them to follow up by visiting your sales pages.

Every success is listed under communication.  Networking for business partners, new clients and customers, advertising, promotions are all the "Mother's Milk" of Commerce.
Asking for a date, proposing marriage, seeking public office, opening a store, setting up a professional business, lawyer, doctor you need people. 

Selling yourself, a product or a service, it all depends on communication.

Taking advantage of FREE promotion and advertising as a business is building is essential to success.  People you know, family and friends are natural allies to success.  Social sites, such as, Facebook are an excellent source of expanding a circle of customers.
Every turn you will find sources of information that for a few dollars willing to teach the various techniques of using social media sites for new business.  Peaople you know want to see you succeed, they are going to be willing BIRD-DOGS to building a business.

Word of mouth advertising.
Getting others to put in a "good word".

When seeking ways to expand and build your Internet business look close to home for leads.  Family, friends, acquaintances and business associates these are the folks interested in your success.  They are your "Bird-Dogs", helping you hunt for increased business 

Most people prefer to do business with people they know, so ask those closest to you for their business and referrals.  Just as important, don't be reluctant to ask those closest to you about contacts they know who would be interested in your business or service.

Remember most people you personally know want to see you succeed so they will be glad to help you.

In order for your E-Commerce business to be successful you will need to build a pipeline of contacts.  Attending business networking groups, setting up a table at meetings, or renting a booth at festivals or swap meets or any place you can meet potential clients.

Networking and referrals from people you know will lead to strategic sales and profits.  Make certain you reward and thank everyone who recommends you to others.

Important to every business is having people talk about it.  Learning to creating a positive word of mouth campaign for any business is one of the best ways to increase and build a business.

A word of mouth campaign will drive sales, just as testimonies are important to promote trust in a brand, having people talking about a business will generate new business and build confidence in a good place to do business.

Every business person has a sphere of influence, putting that group of contacts to work as ambassadors for a business requires putting an action plan together.

The key is targeting people most likely to broadcast information about your products and services to others.  People who move around in the community, attend lots of local events, will be talking to people and as they do they will be able to "drop" a business into their conversations.

A business can open a dialogue with e-mails, blogs, web pages and advertising, all are great, however, these people journalists, community leaders, church and club organization officers are loaded down with requests for endorsements and are sought after for recommendations for businesses.

The business owner needs to move around in the community, become a guest at a local service club, meet other business owners and establish a network of contacts there.  Figure out what makes a business unique and tell people about it, communicate your business at all times.
Community events are ideal places to meet leaders in the area and the type of contacts who can later be better informed of your business.   Grow your presence in the community,  remembering looking for ways to connect and follow up with your newly acquired potential business word of mouth ambassador.

AMAZON offers a number of "books" on word of mouth advertising and promotion, check them out for tips.  Just reading their descriptions sometimes bring ideas to mind.

Word of Mouth Marketing: The Comic Book
Check it out.
By Andy Sernovitz with Cale Johnson. Illustrated by Shane Clester.
Quickly learn to get people talking about you in this fast, fun, comic edition of the New York Times bestseller Word of Mouth Marketing: How Smart Companies Get People Talking.

The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth

The Hottest Ideas in Word of Mouth Advertising: What Works, What Doesn't, What's Fake, and Why


PM #4      Relationship Marketing--
Hold your best leads...you paid for them.

Just as families have "relations", relatives, so do successful e-commerce businesses. It is those marketing relationships that will explode your business and guide you to increasing your income online.

It does not matter what business or online activity you are engaged, your best marketing and most attentive audience will be with the people you have build solid relationships and satisfactory business dealings.

Every profitable business require customer and client referrals to build, and just as every sales person needs "birddogs" or people pointing to their wares, so do you need, if you are to succeed with your E-Commerce business, the connections of lots of effective bridges to others.

Enlisting business partners or buyers is a crucial part of running your business. In business and professions it is often called "networking", online I prefer to think of it as relationship marketing. You can only increase the effectiveness of your programs and projects by having a "built in" market for your efforts. Networking gives you connections, relationship marketing builds you ready customers and affiliates to continue your marketing enterprise.

Joint ventures for solid, detailed business operations and projects are more of a contractual relationship. Marketing relationships are built on trust with past confidence and success. Succeeding with building your data base with contacts and filling your portfolio or storage folder with solid marketing relations will translate into higher profits.

Take care of those marketing relationships, continue to build networking connections and keep your birddogs full of thanks and rewards...this will keep your bank account bursting with deposits.

Network marketing REALLY is - relationships, mentoring, target marketing. It's not just the recruiting and selling that so many people teach.

Put your follow up messages on automatic...
You're Losing Sales Right NOW! 
Over 64% of your prospects will never buy from you the first time they are presented with your offer. On the web, it's even worse.  You only have a few precious seconds to get your customer's attention and close the sale -- if not, many will leave your site at the simple click of a mouse never to return again, no matter how effective your website is!

Overlooked, Building Relationships through “Call Backs”
In addition to the usual Bookmarks to your Web Site and Blogs, your "LIKES" on Facebook, make certain you have a file of E-Mail addresses of everyone who has done business with you or connected with your business.   This is a gold mine of prospects for e-mailing.
E-mail is the quickest, least expensive and most effective form of advertising available.  Beginner's Guide to E-Mail   Click here

Not only are you able to build relationships, you can earn money for your business real fast.  Overnight you can offer an "upgrade", a "cross sale" or just a new special and see the sales come in by the next morning with money transferred immediately into your PayPal, Payza or other online payment processor.

No more waiting three to seven days for the Postal Service to deliver your "Bulk Rate" mail and another seven to ten days to get paid.  E-mail is something you need to master for your business.
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As soon as a business web site is published the inclusion of the URL right along side the phone number is mandatory. A business should not list a phone number without listing a web site address right along side.

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Wednesday, April 15, 2015

Traffic is the Game, Income is the Aim

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             All you have to do is find people to sign up under you.

Pull them in and soon they will be roping in other people and you will have a "downline" paying you handsomely every month.  Here comes problem number one, two and three.  Where do you find prospects?

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Getting started you need traffic, "hits", readers of your offers, service or product.    People who are interested in what you have to sell, and that means contacting a LOT of people.  Free Ads, passing the word on to family and friends will get some results, then what?  Until you have built your own "lists" e-mailing services can help get you started. 

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Tuesday, April 14, 2015

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Friday, April 10, 2015

A business without a web site is like having no telephone.

Once you have establish a web site for
your business client your next step for additional
income is promoting the web site.

You will be able to build a collection of interlocking
local business web sites through an online networking
group. Linking non competing businesses together
for additional traffic and link exchange will drive
popularity for your built web sites.
(Enhancing Search Engine ranking)

Recapping: Earning extra income building a
home-based business producing web sites for
local merchants.

Every business unless, of course, their business
is going out of business sales,or "close outs"
needs to match up with today's technologies
just to remain competitive.

The competition may not have a web presence yet,
but surely they will soon. The local businesses that get
out front and build a web site will see their income soar
and costs decrease to connect their business.

To mention just a few of the needs for a web site:

+ Marketing Campaigns
+ Instant Pricing Changes
+ Knocking down area barriers
+ Lower Communication Costs
+ Customer Retention
+ Valuable Extension of Business
+ 24/7 Saves Labor Costs

Once again these are just a few of the reasons to
present a case to a local merchant for the need
and the value of a Internet web site.

Earlier an article pointed out the many avenues
to promote a business web site right along with
the normal course of business activity at NO COST.

Today having a business without a web site is
like starting a business without a phone, it won't

Every tool of communication is mandated and cost
must be factored into the mix. The answer of course
is building the web site as soon as possible for every
business and expanding into this additional avenue of
conducting business.

Additionally another article a list of promotions to
build traffic to the web site and short discussion of
Search Engines was outlined for exposing a web site.

The benefits to working a web site's presence across
the Internet and at the same time expanding services
for additional monthly income for the web site manager
was covered.

One to two hours a week promoting and building
traffic to a web site will increase income and enhance
the value of having a web site for the business and
repay the cost. A web site needs to be fresh, content
rich and easy to maneuver for the customer.

Store promotions will come in many ways and available
at different times, seasonal or tie-ins with national
campaigns will provide extra work. Importantly they
all can be handled in a few extra hours a month and
extra income.

Brand building with banner ads placed around the
web will be another exercise for earning money and
drawing attention to the local business, the web site
creating more business.

Experience and growth of local web sites will find
options for purchasing and bartering banner displays
between merchants.

Buying banner impressions is the easy part, the
profitable and savvy cost effective way will be to
exchange banner space on other local merchant
web sites. Controlling and building several web sites
in a local area adds even more potential for income.

Exchanging small amounts of space between web
sites not only makes sense but allows mutual
optimization of the Internet presence for everyone.

Just as for any exchange club or networking group
keep the linked businesses compatible but not
competitive so will the web site managers.

Create your own unique banners

Banners can be designed as part of a home web
site managing activity or subcontracted to another
professional, either way the various sizes and shapes
need to be exploited for different circumstances
and placement.

The need will be to maintain the theme and color
scheme to present the best opportunity for brand
building and business name recognition.

All material herein © '2007-2015
"Harvey Akeson Tucson Calling"
Reprint right by permission: harvey@harveyakeson.com

Monday, April 06, 2015

The Best Form of Advertising

Marketing is Selling plus all the aspects of moving products and services from an originator to a client or consumer.
What is the cheapest way of getting from A to B?
What is the lowest price method of delivery?
What is the most effective way of finding customers?
All the answers are the same, find and set up a distributor system.
The often time term of fear, MLM....Multi-Level Marketing, is promoted.
Everyone one has had some experience or contact with the sad stories and the good stories of family and friends.  The stories of people who were painted a too rosy picture of easy money and perhaps wealth and the resulting disappointments.  Many will hear stories of someone hitting the jackpot and taking big vacations, cruises, buying new automobiles and big new homes.
What is it all about?
Let us just take a quick look at the cheapest way of getting a new product or service to market. 
Look for ways to eliminate at much overhead as you can, no brick warehouse or storefront rental that need to be covered before the profits.
No big advertising and promotion budget, and no shipping department.
At the very least look for ways to operate without costly overhead items.

There are several good reasons to start a business using the MLM Model:
- Low overhead. There are virtually no up-front advertising costs.
Unlike a typical retail company, the MLM company doesn't have to spend massive amounts of money to "pull" customers in. Instead, it pays distributors to "push" the product out into the marketplace.

In addition, the company only has to pay the distributors for *results* -- that is, a percentage of products actually sold.

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The next item to consider are ways of delivering a product or service.

- Low distribution overhead. Typical retail companies generally use:
a series of national, regional, state, and local warehouses to distribute their product to the retail stores. Each of these intermediaries wants to make a living, and marks up the cost of the product. 
By choosing MLM many companies can enlist their distributors/agents to share the costs of delivery, personally transferring the items to their customers. Another plus for the profit picture.

THE BEST FORM OF ADVERTISING and what makes Multi-Level Marketing or the NEW remade system under the title, NETWORK MARKETING is an income system working worldwide.  Representatives, agents, distributors or just plain salespeople are the key.
Spreading the profits across the ranks as these key players in the system get paid for performance.  Paid for performance or commissions on the their activities and the efforts of the people they recruit and train are the rewards.
Networking Marketing is based on Word of Mouth Advertising, direct contact with customers and at very little cost until the order is filled.  Success is payment for taking and filling the orders.  As a Multi-Level Marketing or Network Marketing business is build the personal contacts are put together as a sales team and they spread the word about the business.  These folks which are now referred to as a downline use the tactics they are taught to bring in sales under the marketing plan they have been trained.  They are shown how to duplicate proven successful efforts that will earn them and their sponsors an ongoing income.

It is up to their sponsor  through consistent contact, to encourage and train their recruits as they build and help others build.  The group's income will grow, however, make certain  not to make rosy promises or overstate the potential results or things will fall flat and failure will follow. 


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Friday, April 03, 2015

US Gov't Homebase and Small Business Help

Advertising and Promoting your Business

Email marketing is one of the most effective ways to keep in touch with customers. It’s cost effective and, if done properly, can help build brand awareness and loyalty. At a typical cost of only a few cents per message, email marketing is quite a bargain in terms of price and time when compared to direct mail. In addition, response rates on email marketing are strong, ranging from five to 35 percent, depending on the industry and format. Response rates for traditional mail average much lower, barely cracking the three percent mark.
Don't Waste Money Build Solid Relationships--Read More

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