The web page and the Internet has the unique ability to handle prospects not only 24 hours a day, seven days a week but can effectively sell and take orders from a mass number of customers at the same time. On the Internet prospects are all around the world. The United States, Canada, France, Great Britain and Australia all have ready access to the business as those who could drive up to a physical location and purchase from the store site.
Over the years the cry for a business was, "location, location, location". Now with the growth of the Internet the needs have changed. Joining location is the needs for "traffic, traffic, traffic". Without viewers, people finding and getting the exposure to the web sites delivers no sales on its own.
"No matter what your business is, without traffic to your web site you might as well not exist on the Internet."
A smart site on main street where the traffic was heavy and prospective customers had easy access to a merchant was demanded. The more people passing and convenient access was in high demand and commanded high property value. Over time as the towns grew every business couldn't afford the cost of a prime main street location and the development of strip malls provided for a lower location cost.
Major shopping malls became in demand where they were anchored by large chain stores that could attract large numbers of buyers from expensive advertising. In the major shopping malls visibility became a large concern. The best locations where the most prospects passing by could command compensating rents and determined the choice of location placement for business managers.
Today, with the advent of massive online shopping, location is now being replaced by the need for traffic clicking on merchant's web sites. Today location in search engines to drive traffic to web sites is important and better placements is to the web page's advantage for traffic. Now the need is for traffic and "clicks" to expose the products and services.
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