Relationship Marketing--

Relationship Marketing--

Hold your best leads...you paid for them.

Just as families have "relations", relatives, so do successful e-commerce businesses. It is those marketing relationships that will explode your business and guide you to increasing your income online.

It does not matter what business or online activity you are engaged, your best marketing and most attentive audience will be with the people you have build solid relationships and satisfactory business dealings.

Every profitable business require customer and client referrals to build, and just as every sales person needs "birddogs" or people pointing to their wares, so do you need, if you are to succeed with your e-commerce business the connections of lots of effective bridges to others.

Enlisting business partners or buyers is a crucial part of running your business. In business and professions it is often called "networking", online I prefer to think of it as relationship marketing. You can only increase the effectiveness of your programs and projects by having a "built in" market for your efforts. Networking gives you connections, relationship marketing builds you ready customers and affiliates to continue your marketing enterprise.

Joint ventures for solid, detailed business operations and projects are more of a contractual relationship. Marketing relationships are built on trust with past confidence and success. Succeeding with building your data base with contacts and filling your portfolio or storage folder with solid marketing relations will translate into higher profits.

Take care of those marketing relationships, continue to build networking connections and keep your birddogs full of thanks and rewards...this will keep your bank account bursting with deposits.

Network marketing REALLY is - relationships, mentoring, target marketing. It's not just the recruiting and selling that so many people teach. Put your follow up messages on automatic...

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You're Losing Sales Right NOW!
Over 64% of your prospects will never buy from you the first time they are presented with your offer. On the web, it's even worse.

You only have a few precious seconds to get your customer's attention and close the sale -- if not, many will leave your site at the simple click of a mouse never to return again, no matter how effective your website is!

Overlooked, Building Relationships through “Call Backs”

E-Commerce moves forward on Auto Responders

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Are the "Yellow Pages" dead or just over the hill?

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Don't disconnect your phone just yet.

Move over Yellow Pages my fingers are typing. The walking is outdated by the time you go to print and at the prices you charge watch out for your profits. Commercial enterprises are fighting for recognition and top spots on the major search engines. It's a new day.

Real opportunities exist for small and medium size businesses to compete and grow with the advent of online e-commerce. In fact going online is NOT an option, it is necessary to stay profitable.

Remember the days of "Let your fingers do the walking", yes, oh yes, it was smart to
call ahead and see if an item was in stock, or how much it cost. No doubt it was smart to check the store hours and even directions to the location or parking. One phone call could save hours of travel and cut down on the surprises.

E-commerce has leveled the playing field for small businesses. They can expand and broaden their prospect base, lower their cost of operations, cut payroll and tend the counter 24 hours a day, seven days a week. 24/7 is the cry. You can order online and in many cases pickup up your order a few hours later. In other cases next day delivery is usually available for in stock items.

Entertainment, food and home pizza delivery are right at your finger tips. Attracting customers is no longer owned by the media experts with their costly time consuming promotion building and production. Printing , direct mail, delivery and related costs are beaten by offerings available online.

Internet operation allows target marketing, faster with immediate changes possible. The smart business person knows they can follow up with customers, maintain retention programs, foster relationship building, have immediate cross selling, up selling, back-end sales and yes it's not a word to be used easily, conducting your business can be CHEAPER.

The opportunities abound for a person with computer knowledge working from home, low overhead, no office to rent and most important on their time schedule. Like working after the youngsters are in bed or away at school? Find a merchant or a few in your area and offer to help them build their business presence by creating a web page with sales and order options.
Build your own business using affiliate marketing opportunities. Major retailers have found massive benefits broadening their sales force with independent home-based workers. Facts are home based affiliate workers are eagerly sought and compensated by performance based pay plans. You effectively introduce the clients to the merchants and you receive commissions and payments for your efforts.

Opportunities to sell merchandise through e-bay or other online auctions have become very profitable. Building a web page with offerings using drop ship wholesalers providing the products, handling and shipping. Promote the web sales site, line up a payment program such as PayPal or ClickBank and pocket the profits.

E-commerce is a matter of building a method of contacting and presentation to an ever growing audience of buyers looking online through search engines and directories to satisfy their needs. Building a data base of e-mail addresses with contact permission privileges and creating traffic to web sites on a regular schedule is a major component of your new home based business.

Permission e-mailing or optin safelists are the lifeline of e-commerce. Contacts are made, sales messages are communicated and sales jobs are done....harsh but true. Additional benefits...and maybe the MOST IMPORTANT, COST!




All material herein © '2007-2012 "Harvey Akeson Tucson Calling"
Reprint right by permission: harvey@harveyakeson.com

Networking--Relationship Building Requires Strategy

Networking - Communications
Relationship building takes a long term strategy.
Communicating with new prospects can take on a number of methods. I am calling it publishing or broadcasting because that is the fastest and most common way of attracting people to your web site or sales offers and relates to how most of the world has communicated in recent years. News and advertising has been relayed by newspapers, radio and then television.
Today with the large percentage of people using their computers to communicate, the internet has presented yet another unique opportunity to merchandise goods and services. In total a completely new industry of advertising and loyalty building programs has been created.



Publishing can come in many forms....but each in this case takes putting words together and reaching out for prospects. Internet networking is no different than ground based meetings, you bring together people individually or in groups with common interests and goals by written or published words.
Making connections, building relationships by electronic means delivers some very unique opportunities to demonstrate your knowledge, expertise as well as "show off" your products and services. Building credibility and increasing awareness of your business is key to converting the prospects to customers and then maintaining that client base with follow-up before and after any sale.
A network site that deliver a number of features and encourages links and association of "friendships" is AdlandPro while free to join it offers advanced memberships and benefits. Networking and broadcasting your products and services are not the only benefit of networking sites, important to your overall success is the contact and exchange with others in your industry. Whether it is additional cost saving measures in production or a new advertising media just starting out, your exchange with your fellow e-commerce partners will enhance your knowledge and build your business.

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Programs like these offer networking and just plain sales opportunites as you become acquainted with interested people and trade ideas and thoughts. It is just like a few years ago and a little today....going door to door displaying your wares....only now it's faster by electronic internet connections. Broadcasting your business, displaying your wares still means going to your prospects where they are...at home or in their places of business.
Important to ground operations is location, location, location be it main street with lots of traffic or a convenient "strip mall" with quick in and out parking or the massive shopping mall with anchor stores bringing foot traffic and shoppers for your opportunity to sell them. Without foot traffic, or shoppers, in our case surfers we don't make sales and we don't make money.
{Without expanding into it now....that is another new industry that has been created and thrashing about earning MILLIONS of dollars within the electronic industry, Search Engines.}

1 Million Imprs Many sites! $5.99 Collection-day

A sincere approach and purposeful demonstration of merchandise was the method for the door to door salesman attempting to make sales. There is the same need today. Only trust and confidence is a little harder to build in this day and age, but it can and does exist over the internet. It is to build popularity (your product or service over another) and credibility...trust you will deliver.

Demonstrating your knowledge, sharing your information and generally just building relationships is still in vogue and when worked little by little it will build a customer base for your financial security. Only by increasing your reach and maintaining your hard earned contacts will you expand and profit from the "cost of sale".

In many cases just building a solid connection and personal friendship will deliver big dividends over the long term. A successful salesperson has "bird-dogs" or people to refer them business. Your connections can be a great source of support and testimony of your honest and worthy intentions. Trust and support will build you a working data base with "friends" of "friends" to boost your business relationships....meaning sales and income!

Even if you never buy one thing from me, your value as a friend and possible referral will pay big dividends in financial rewards for me in the future. Other means of publishing and excellent sources of new prospects are available with once again the written and spoken words.

Writing articles for e-zines or even publishing your own, BLOGs like this one are very popular opportunities to introduce yourself and your e-commerce wares in a more relaxed and friendly way. People are not "captured" they travel to your site or article on their own and leave as they please.

And just as important, they can take what they want and leave the rest on the table when they move on. Each set of communication tools need to be handled differently. Did the reader dial in, as in linking to this blog or subscribe and put their name on a list as in a newsletter? Respecting those differences are important! Do you have permission to approach them?

Customers can be asked to keep in contact for updates and news about the product or service they purchased by subscibing to your newsletters. New prospects can be rewarded something for free to disclose their addresses and joining your newletter.

Newsletters will broaden your broadcasting as will Online GROUPS, a well know and massive offering is by YAHOO . While filled with advertising it is another quick way to communicate with a lot of people usually with common interests.
Subscribe to promostep_leaders
Optin E-Mail Safelists, you optin to receive messages from other members as they agree to receive your messages. Usually you can join for free but receive extra benefits and privileges if you upgrade your membership for a few dollars a year.
Click to join promostep_leaders

In addition to optin safelist you can establish your own data base or list of people willing to exchange communications in what could be called a "fair trade". Share e-mail addresses for e-mail addresses. The last is a relatively new product that is being tauted online as the next great resource builder of communications between online users. It limits the number of e-mails you receive but builds a huge list of correspondents. "ADLANDPRO" .
Check it out for more information and interesting concepts of prospect conversion and customer loyalty building. Go Now ____________________________________________________________________

Relationship Marketing--build an online family.

Hold your best leads...you paid for them.

Just as families have "relations", relatives, so do successful e-commerce businesses. It is those marketing relationships that will explode your business and guide you to increasing your income online. It does not matter what business or online activity you are engaged, your best marketing and most attentive audience will be with the people you have build solid relationships and satisfactory business dealings.

Just as every profitable business require customer and client referrals to build, and just as every sales person needs "birddogs" or people pointing to their wares, so do you need, if you are to succeed with your e-commerce business the connections of lots of effective bridges to others.

Enlisting business partners or buyers is a crucial part of running your business. In business and professions it is often called "networking", online I perfer to think of it as relationship marketing. You can only increase the effectiveness of your programs and projects by having a "built in" market for your efforts. Networking gives you connections, relationship marketing builds you ready customers and affiliates to continue your marketing enterprise.

Joint ventures, think of as "co-op" marketing, for solid, detailed business operations and projects are more of a contractual relationship. Marketing relationships are built on trust with past confidence and success. Succeeding with building your data base with contacts and filling your portfolio or storage folder with solid marketing relations will translate into higher profits. Take care of those marketing relationships, continue to build networking connections and keep your birddogs full of thanks and rewards...this will keep your bank account bursting with deposits.

Network marketing REALLY is - relationships, mentoring, target marketing. It's not the recruiting and selling that so many people teach.

Put your follow up messages on automatic...click here

Secrets of Networking Uncovered...click here

All material herein © '2005-2012 "Harvey Akeson Tucson Calling".
Reprint right by permission: harvey@harveyakeson.com

Joint Ventures the other reason to attend a seminar.

Attending a marketing event will pay BIG dividends when you are prepared and know why you are participating. Just to rub shoulders with a group of internet millionaires is not enough, you need to take away knowledge and connections that you can put to immediate income advantage.

"It is not just you attending a conference, it is everyone you know and everyone the other participants know. A local event attracting 100 people expands out to thousands. Be prepared to take full advantage of that great opportunity. This what you paid to attend!"

Joint Venture Marketing, Alliances in Co-Marketing and collaboration on the Internet to make money faster and easier are given new emphasis to what is called e-commerce. Big name and big money are following online marketers across the globe. Conferences, seminars and marketing shows are the meeting place and connection point for top income players to position themselves for additional online business domination.

The value of the contacts made at these events are the spawning of strategic alliances for income production that is almost unbelievable. Experienced marketing managers are teaming up with each other and "newbies" to quickly broaden their sales and income potentials with Joint Ventures.

One of the greatest ways for new marketers to learn successful techniques and speed up their online marketing skills is joining into Joint Ventures. This enables them to start pocketing real income and gain new talents for their future e-commerce undertakings. In these joint efforts the participants can take any new or existing program, e-books, affiliate web sites and share in the marketing and profits.

The opportunity to partner with a major established marketing whiz depends not on their goodwill but the new persons ability to deliver to the venture additional sales power. It is the purchasers or prospects that the new partner can deliver. This gives added meaning to the axiom, 'it's in the list', nowhere does your contacts and relationships mean more than when you look to start a Joint Venture.

It is that list of contacts, established relationships that you can bring to the table for your alliances. "It's the list you have built!"


Read here An individual contribution to a Joint Venture is the personal endorsement of the product or service you can provide to your carefully built and maintained lists.

A Joint Venture can be undertaken by two or more people that have non-competing and perhaps complimentary products and/or services. A very profitable arrangement can be worked out using the talents and resources of the parties. Each can provide endorsements or recommendations to the customers in their personal promotional efforts. It is this collaboration that gives entry from prospect to a proven online customer that is quicker and provides better results.

The reason this works so well is that the partners have already established relationships with everyone on their list. Proper customer care has built a solid connection where the list owner's opinion is valued as well as the trust for delivering value. "Once the sale is made the real work begins."

Attending live events allows individual personal contacts to be made. It is well worth the cost every time. In addition to the program and training provided the exposure to the connections afforded is another portion of why the attendance is so valuable.

The rewards of a Joint Venture are multiple:
Increases your credibility and standing in the marketplace.
Opens up endorsements and marketing assistance.
Provides low cost new leads for your product or service.
Allows saving time and money on advertising and marketing.
It increases the opportunity for more sales and profits.
The expansion and growth of the business is accomplished quicker.

Easily more can be added to this list as thinking through the profitable combining of efforts with Joint Ventures that have been proven. The Joint Venture shortens the learning period and builds practical knowledge. Not only does it enhance acceptance, build stature, credibility
within the world of e-commerce it provides solid partner and business relationships for future endeavors.

Through out the process of the Joint Venture communication, trust and understanding must be cultivated. A positive outcome is foremost at all times so that the partners will be positioned for additional Joint Ventures. This type of marketing is powerful, easy to originate and very cost effective.

Don't plan on going to the next event until you have worked on the basics.
Build your list.
Give a Gift...get the name and e-mail address of the recipient in return.

E-Commerce is a Contact Sport, the more you Contact, the more you SCORE......


All material herein © 2007-2011` "Harvey Akeson Tucson Calling"Reprint right by permission: harvey@harveyakeson.com

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Electronic Commerce to Expand the Smallest Business

The Internet Economy is a perfect match for even the smallest Mom and Pop Operation.Mom's "housing cleaning business" would have benefits from a web site presence. Every single or small business can afford a 24 hour 7 day a week open sign on their web site.

Customers can place orders, pay invoices, make appointments or communicate special needs or requests. Just think customers can leave leads for additional new business for you to follow up on during your next business day.

*****You did remember to ask your customer for referrals at the same time you e-mailed a thank you for their business. This way when you follow up with a cross sale or up sale item you can again remind them of your appreciation of their business and need for their referral to friends and family.*****

A very important feature of the Internet for business is the removal of an endless number of limits. No more limited hours, no more geographic or area limits, quick time response most up to date and fresh pricing to remain competitive.

Another definite fact of life, growing businesses are growing and expanding faster using the Internet. An Internet connected business can respond to opportunities quicker and do enjoy increased business agility. A customer online from another city is doing business with you and they really don't know if you are a in a ten story building or your basement office.

The obvious benefits of Internet business such as improved customer access, enhanced response time coupled with the golden opportunity for building a solid customer relationship are more than enough reason for every business to have a web site. Providing quick and low cost customer information should help build that customer retention that is so necessary for businesses to survive today.



By leveraging lower overhead, time-to-market and almost instant communication provides the Internet business to be easy to do business. The Internet connected business becomes extra competitive and more profitable.

The business with a web site offers prestige and standing in the eyes of the customers. A good impression of modern business practices builds esteem. A location on the Internet provides worldwide circulation of a businesses products and services. This expanded geographical presence extends the prospect base without any additional cost.

Lay open this thought, the next generation of a home based business almost untouched is for people to offer small and busy business owners instant Internet presence. A functional web site can be published in a day. In addition to improvements and updates a solid income stream could be easily build. A business of servicing a number of business clients on a monthly contract should eventually lead to some serious income without a great deal of expense.

All material herein © '2006-2011 "Harvey Akeson Tucson Calling"
Reprint right by permission: harvey@harveyakeson.com

No Web Site for a business is like having no phone, a three legged stool with two legs missing.

Electronic Commerce to Expand the Smallest Business

Setting up the web site for a business is really the easy task. The real work begins to make use of the web presence and deliver profitable business from the site. Getting prospects to the web site and making use of the Internet for extending business success is the next order of the day.Domain, Unlimited Disk Space, Unlimited Data Transfer and 25% off with Yahoo! Web Hosting Check out Yahoo Small Business
The web page and the Internet has the unique ability to handle prospects not only 24 hours a day, seven days a week but can effectively sell and take orders from a mass number of customers at the same time. On the Internet prospects are all around the world. The United States, Canada, France, Great Britain and Australia all have ready access to the business as those who could drive up to a physical location and purchase from the store site.

Over the years the cry for a business was, "location, location, location". Now with the growth of the Internet the needs have changed. Joining location is the needs for "traffic, traffic, traffic". Without viewers, people finding and getting the exposure to the web sites delivers no sales on its own.

"No matter what your business is, without traffic to your web site you might as well not exist on the Internet."
A smart site on main street where the traffic was heavy and prospective customers had easy access to a merchant was demanded. The more people passing and convenient access was in high demand and commanded high property value. Over time as the towns grew every business couldn't afford the cost of a prime main street location and the development of strip malls provided for a lower location cost.

Major shopping malls became in demand where they were anchored by large chain stores that could attract large numbers of buyers from expensive advertising. In the major shopping malls visibility became a large concern. The best locations where the most prospects passing by could command compensating rents and determined the choice of location placement for business managers.

Today, with the advent of massive online shopping, location is now being replaced by the need for traffic clicking on merchant's web sites. Today location in search engines to drive traffic to web sites is important and better placements is to the web page's advantage for traffic. Now the need is for traffic and "clicks" to expose the products and services.

Whether paid inclusion in search engines and directories or simply pay for click links to web sites the delivery of visitors takes huge effort. The promotional work has so many avenues to attract customers it is a whole additional topic. The next blog entry will cover some ways an individual can make additional income taking on the task of driving traffic the web sites.

Click and join free Your viewers make you money.
The business with a web site offers prestige and standing in the eyes of the customers. A good impression of modern business practices builds esteem. A location on the Internet provides worldwide circulation of a businesses products and services. This expanded geographical presence extends the prospect base without any additional cost.
The most important advertising or promotion of a business web site COSTS NOTHING and is possibly the very best to bring people to the web page.
As soon as a business web site is published the inclusion of the URL right along side the phone number is mandatory. A business should not list a phone number without listing a web site address right along side.
Newspaper ads, telephone books, business cards, physical location signage, mailings, invoices, receipts every piece of paper listing the business name and phone number need the web site address prominently included. In fact special promotional efforts should be directed just to announcing the business web site and extra service available online as a new and unique feature of the business.

Reviewing expectations for the new Internet presence we know that our purpose is to build brand recognition, announce special sales, present new offerings, acquire new costumers, retain existing customers and with the additional opportunity of reaching beyond just the local area build profits and make more money for a business.
With all the tough times in today's economy, it can be difficult to get by. Debt can add up quickly, and expenses don't seem to be getting any smaller.

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Did you know that statistically 90% of small businesses do not have a website? So anyone in the local market that searches for them will not be able to find them. These days, that is the number one reason businesses lose customers.

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All material herein © '2006-2011 "Harvey Akeson Tucson Calling"
Reprint right by permission: harvey@harveyakeson.com



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Don't be a "Follow up Failure"

RETENTION--"Customers are expensive!"
Bottom line: It is more cost effective to retain customers than to acquire them. Time to build plan of customer retention, don't fail to follow up!

It cost you plenty to build your customer base so don't waste the time and money by lacking a fresh and interesting series of follow up e-mails.
Out-smart your competition by Building Relationships with your client/customer/prospect list.

You need a reliable programed follow up to sell yourself and to identify your customer's interests. Successful internet marketing is being able to target your sales message and communication with your list. That follow up is necessary to build professional relationship. To effectively set up an e-mail retention campaign you need an autoresponder. Here are a few of the things an autoresponder can do for you.

Newsletters & Promotional Material
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Going back to what makes your success, builds your prospects, sells your customers, puts clients on that list, TRAFFIC! {Read More on Traffic} Your success really starts with traffic to your web sites and sales pages. Lacking traffic will generate NO Revenue-Traffic builds visitors, visitors mean sales furnishing you revenue.

There is no other way to say it, the more traffic the more money you will make. You can earn from Affiliate Marketing, in addition find a sponsor for your web site. Get paid for your great content. Build your own Web Site sales page, or publish a blog {Read more on blogs, click here.} to earn from advertising revenue and sales information.

Affiliate/Performance Based Marketing
There are currently over 2,500 Merchants plugged in to the ShareASale Network. Each of these merchants has a different type of product that they are selling - and each is ready to commission you on that sale if you bring a customer to them.
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