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Wednesday, May 06, 2015

There is money in what you already know. $10,000 per month!

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How To Make $10,000 Per Month, ‘Working’ On Your Blog Only 2 Hours Per Day  

The Only Step-By-Step Blog Program With Genuine Life Changing Success Stories From Every Day People — And You Can Be Next!

A Proven Pathway To Full-Time Internet Income 

WITHOUT Selling Your Soul!

Blogging is one of the most straight forward methods to start an internet business. It is financially lucrative, personally satisfying, can be built on something you already enjoy, and (in my experience) is by far the best way to get started making money online.
You don’t need a lot of equipment, money, or even writing skills.
I’m convinced anyone can start a blog from scratch, build an audience, and have a genuine income potential of anywhere from $10,000 up to $55,000 per month or more, if they follow the steps I’m about to reveal to you.
Would you like to be able to add some serious excitement to your life…
…to create something that is uniquely your own…
…that has the potential to make you enough money that you can stay in bed on cold, blustery winter mornings instead of having to go to work…
…or would let you go to the beach on Wednesday if the surf is up, or to simply spend time chatting with friends whenever you wanted?…
If that sounds like something you want for your own life, stay with me because I’d like to share my simple system with you and teach you how to duplicate my results and start earning a full time income blogging part time.
Yes, you can do it, too.
  Get Your FREE Copy Of The Blog Profits Blueprint 

Monday, May 04, 2015

Start Easy Keep 100% of the Profits to Yourself!

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If you would like to own your own high profit business or if you are someone who would like to make a lot of money quickly, this may be the most exciting message you will ever read!
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Tuesday, April 28, 2015

Insure Your Business Gets a Share of Internet Traffic

The web page and the Internet has the unique ability to handle prospects not only 24 hours a day, seven days a week but can effectively sell and take orders from a mass number of customers at the same time. On the Internet prospects are all around the world. The United States, Canada, France, Great Britain and Australia all have ready access to the business as those who could drive up to a physical location and purchase from the store site.

Over the years the cry for a business was, "location, location, location". Now with the growth of the Internet the needs have changed. Joining location is the needs for "traffic, traffic, traffic". Without viewers, people finding and getting the exposure to the web sites delivers no sales on its own.

"No matter what your business is, without traffic to your web site you might as well not exist on the Internet."

A smart site on main street where the traffic was heavy and prospective customers had easy access to a merchant was demanded. The more people passing and convenient access was in high demand and commanded high property value. Over time as the towns grew every business couldn't afford the cost of a prime main street location and the development of strip malls provided for a lower location cost.

Major shopping malls became in demand where they were anchored by large chain stores that could attract large numbers of buyers from expensive advertising. In the major shopping malls visibility became a large concern. The best locations where the most prospects passing by could command compensating rents and determined the choice of location placement for business managers.

Today, with the advent of massive online shopping, location is now being replaced by the need for traffic clicking on merchant's web sites. Today location in search engines to drive traffic to web sites is important and better placements is to the web page's advantage for traffic. Now the need is for traffic and "clicks" to expose the products and services.

Put an AD here on A1 Profit Maker

Get rewarded for viewing and sharing advertising!

Monday, April 27, 2015

For EVER and EVER..."It's the list you build"...show me how!

Every successful E-Commerce marketeer tells you that it's the list. Yes, your sales depend on prospects, right, customers you can call your own! References that know you and can count on your contacting them when you have a new service or product to offer. Building up the list and taking care of your own is important.

I found a special free offer for you. I wanted to get the total scoop on the free package so I traveled from the desert of Tucson, Arizona to the lush green Glasgow, Scotland the weekend of May 11-13-2007. {Yes, I have been working and earning online for several years.}  I was surprised to find a package that you need for your E-Commerce success.

Robert, I want to say about your "Brit Pack" conferences, well done! I received valuable content, useful ideas, and a better understanding of Internet marketing. You put so much together for me personally, it was truly worth the trip from Arizona to Glasgow, Scotland for your "on-the-road" session.

Just from the talk around the lunch period I know that I am not alone in saying, more than expected and it was packed not only money making but money saving material. Making the right money saving choices is just as important as the path you fixed for income production. You painted a great picture of residual income for old folks like me to supplement our retirement income. Thanks, Harvey Akeson... Tucson, Arizona

Now it's available for you!
You want to make money, a solid income from online Internet business. You need to make sales, that means you need to build a active list of prospects. Now even that can be easy with the right tools.

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Free Digital Product Hosting and Delivery - All the hassles and worries of setting up and maintaining digital product delivery are handled for you. You don't have to buy expensive software or hosting, just pick the product and Instant Squeeze Page Generator takes care of the rest.

It's FREE! The Choice Really Is a No-Brainer, Isn't It?


Joint Ventures, the other reason to attend conferences and seminars.         Click here

To Your Success,
Harvey Akeson

Put your AD on A1 Profit Maker

Sunday, April 26, 2015

Tactics and Strategies that Drive Sales

Click banner and check out Instant Traffic "Disclosure: Several Programs, Products and Services that I represent pay remuneration when purchased through affiliate links associated with web sites I advertise. Due diligence is advised. "   Advertising and links associated with this blog are "pay for performance", when they are clicked on I receive credits, money or exchange hits.

PM#1 PM={Profit Maker} Maximize every small piece and item of your business complete the sales circle. A web site or blog is a sales page available to prospective clients, customers, 24 hours a day, 7 days a week, 365 days a year. {24/7} Connect each and every part of your advertising and promotions together. On your business cards list the URL { http://www.harveyakeson.com/flare.html } to your sales page, list your URL in your Directory Listings, place your URL every where your business name is printed. When you inform people of your business, make it easy for them to follow up by visiting your sales pages.

Every success is listed under communication.  Networking for business partners, new clients and customers, advertising, promotions are all the "Mother's Milk" of Commerce.
Asking for a date, proposing marriage, seeking public office, opening a store, setting up a professional business, lawyer, doctor you need people. 

Selling yourself, a product or a service, it all depends on communication.

Taking advantage of FREE promotion and advertising as a business is building is essential to success.  People you know, family and friends are natural allies to success.  Social sites, such as, Facebook are an excellent source of expanding a circle of customers.
Every turn you will find sources of information that for a few dollars willing to teach the various techniques of using social media sites for new business.  Peaople you know want to see you succeed, they are going to be willing BIRD-DOGS to building a business.

Word of mouth advertising.
Getting others to put in a "good word".

When seeking ways to expand and build your Internet business look close to home for leads.  Family, friends, acquaintances and business associates these are the folks interested in your success.  They are your "Bird-Dogs", helping you hunt for increased business 

Most people prefer to do business with people they know, so ask those closest to you for their business and referrals.  Just as important, don't be reluctant to ask those closest to you about contacts they know who would be interested in your business or service.

Remember most people you personally know want to see you succeed so they will be glad to help you.

In order for your E-Commerce business to be successful you will need to build a pipeline of contacts.  Attending business networking groups, setting up a table at meetings, or renting a booth at festivals or swap meets or any place you can meet potential clients.

Networking and referrals from people you know will lead to strategic sales and profits.  Make certain you reward and thank everyone who recommends you to others.

Important to every business is having people talk about it.  Learning to creating a positive word of mouth campaign for any business is one of the best ways to increase and build a business.

A word of mouth campaign will drive sales, just as testimonies are important to promote trust in a brand, having people talking about a business will generate new business and build confidence in a good place to do business.

Every business person has a sphere of influence, putting that group of contacts to work as ambassadors for a business requires putting an action plan together.

The key is targeting people most likely to broadcast information about your products and services to others.  People who move around in the community, attend lots of local events, will be talking to people and as they do they will be able to "drop" a business into their conversations.

A business can open a dialogue with e-mails, blogs, web pages and advertising, all are great, however, these people journalists, community leaders, church and club organization officers are loaded down with requests for endorsements and are sought after for recommendations for businesses.

The business owner needs to move around in the community, become a guest at a local service club, meet other business owners and establish a network of contacts there.  Figure out what makes a business unique and tell people about it, communicate your business at all times.
Community events are ideal places to meet leaders in the area and the type of contacts who can later be better informed of your business.   Grow your presence in the community,  remembering looking for ways to connect and follow up with your newly acquired potential business word of mouth ambassador.

AMAZON offers a number of "books" on word of mouth advertising and promotion, check them out for tips.  Just reading their descriptions sometimes bring ideas to mind.

Word of Mouth Marketing: The Comic Book
Check it out.
By Andy Sernovitz with Cale Johnson. Illustrated by Shane Clester.
Quickly learn to get people talking about you in this fast, fun, comic edition of the New York Times bestseller Word of Mouth Marketing: How Smart Companies Get People Talking.

The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth

The Hottest Ideas in Word of Mouth Advertising: What Works, What Doesn't, What's Fake, and Why


PM #4      Relationship Marketing--
Hold your best leads...you paid for them.

Just as families have "relations", relatives, so do successful e-commerce businesses. It is those marketing relationships that will explode your business and guide you to increasing your income online.

It does not matter what business or online activity you are engaged, your best marketing and most attentive audience will be with the people you have build solid relationships and satisfactory business dealings.

Every profitable business require customer and client referrals to build, and just as every sales person needs "birddogs" or people pointing to their wares, so do you need, if you are to succeed with your E-Commerce business, the connections of lots of effective bridges to others.

Enlisting business partners or buyers is a crucial part of running your business. In business and professions it is often called "networking", online I prefer to think of it as relationship marketing. You can only increase the effectiveness of your programs and projects by having a "built in" market for your efforts. Networking gives you connections, relationship marketing builds you ready customers and affiliates to continue your marketing enterprise.

Joint ventures for solid, detailed business operations and projects are more of a contractual relationship. Marketing relationships are built on trust with past confidence and success. Succeeding with building your data base with contacts and filling your portfolio or storage folder with solid marketing relations will translate into higher profits.

Take care of those marketing relationships, continue to build networking connections and keep your birddogs full of thanks and rewards...this will keep your bank account bursting with deposits.

Network marketing REALLY is - relationships, mentoring, target marketing. It's not just the recruiting and selling that so many people teach.

Put your follow up messages on automatic...
You're Losing Sales Right NOW! 
Over 64% of your prospects will never buy from you the first time they are presented with your offer. On the web, it's even worse.  You only have a few precious seconds to get your customer's attention and close the sale -- if not, many will leave your site at the simple click of a mouse never to return again, no matter how effective your website is!

Overlooked, Building Relationships through “Call Backs”
In addition to the usual Bookmarks to your Web Site and Blogs, your "LIKES" on Facebook, make certain you have a file of E-Mail addresses of everyone who has done business with you or connected with your business.   This is a gold mine of prospects for e-mailing.
E-mail is the quickest, least expensive and most effective form of advertising available.  Beginner's Guide to E-Mail   Click here

Not only are you able to build relationships, you can earn money for your business real fast.  Overnight you can offer an "upgrade", a "cross sale" or just a new special and see the sales come in by the next morning with money transferred immediately into your PayPal, Payza or other online payment processor.

No more waiting three to seven days for the Postal Service to deliver your "Bulk Rate" mail and another seven to ten days to get paid.  E-mail is something you need to master for your business.
Start Right Now...Learn about Auto Responders! 

More on E-mail services, check out my web page...go now

As soon as a business web site is published the inclusion of the URL right along side the phone number is mandatory. A business should not list a phone number without listing a web site address right along side.

Put your AD on A1 Profit Maker

Wednesday, April 15, 2015

Traffic is the Game, Income is the Aim

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So you want to sit at home in front of your computer and make money.

Everyone will tell you how easy it is, a few hours at your computer desk and then the money will start flowing into your PayPal or other account.

Join, Sign up, Free or some other words to start the string of e-mails for your attention.  From the welcoming letter on the game is to "upgrade", sign up for more profits, better ads, brighter deal, just pay every month and all of our  services  will  be open to you.   Best of all as  others  join under you the money will start stacking up in your personal account.            
             All you have to do is find people to sign up under you.

Pull them in and soon they will be roping in other people and you will have a "downline" paying you handsomely every month.  Here comes problem number one, two and three.  Where do you find prospects?

Prospect Response will deliver responsive prospects, for a fee. Prospect Response is an e-mail promotion service. They will deliver your messages and offers to thousands of online prospects.  They will bring you traffic.

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We are all faced with mounting problems getting e-mail out to our lists. Spam filters and places like AOL are making it more and more difficult every day even to deliver legitimate messages in the process of fighting spam.

The endless flow of spam has created e-mail filters making the use of e-mail promotion a difficult and frustrating experience any more.

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• The company works with ISPs to ensure your messages are not trashed into spammers' blacklists and a lot more...
Bottom line: Your ads reach lots of responsive prospects.   

Click here for more information:     
See that code at the end, that's me so I get credit for sending you there.
Getting started you need traffic, "hits", readers of your offers, service or product.    People who are interested in what you have to sell, and that means contacting a LOT of people.  Free Ads, passing the word on to family and friends will get some results, then what?  Until you have built your own "lists" e-mailing services can help get you started. 

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Tuesday, April 14, 2015

E-Commerce and Starting a Profitable Business right from your Home?

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Friday, April 10, 2015

A business without a web site is like having no telephone.

Once you have establish a web site for
your business client your next step for additional
income is promoting the web site.

You will be able to build a collection of interlocking
local business web sites through an online networking
group. Linking non competing businesses together
for additional traffic and link exchange will drive
popularity for your built web sites.
(Enhancing Search Engine ranking)

Recapping: Earning extra income building a
home-based business producing web sites for
local merchants.

Every business unless, of course, their business
is going out of business sales,or "close outs"
needs to match up with today's technologies
just to remain competitive.

The competition may not have a web presence yet,
but surely they will soon. The local businesses that get
out front and build a web site will see their income soar
and costs decrease to connect their business.

To mention just a few of the needs for a web site:

+ Marketing Campaigns
+ Instant Pricing Changes
+ Knocking down area barriers
+ Lower Communication Costs
+ Customer Retention
+ Valuable Extension of Business
+ 24/7 Saves Labor Costs

Once again these are just a few of the reasons to
present a case to a local merchant for the need
and the value of a Internet web site.

Earlier an article pointed out the many avenues
to promote a business web site right along with
the normal course of business activity at NO COST.

Today having a business without a web site is
like starting a business without a phone, it won't

Every tool of communication is mandated and cost
must be factored into the mix. The answer of course
is building the web site as soon as possible for every
business and expanding into this additional avenue of
conducting business.

Additionally another article a list of promotions to
build traffic to the web site and short discussion of
Search Engines was outlined for exposing a web site.

The benefits to working a web site's presence across
the Internet and at the same time expanding services
for additional monthly income for the web site manager
was covered.

One to two hours a week promoting and building
traffic to a web site will increase income and enhance
the value of having a web site for the business and
repay the cost. A web site needs to be fresh, content
rich and easy to maneuver for the customer.

Store promotions will come in many ways and available
at different times, seasonal or tie-ins with national
campaigns will provide extra work. Importantly they
all can be handled in a few extra hours a month and
extra income.

Brand building with banner ads placed around the
web will be another exercise for earning money and
drawing attention to the local business, the web site
creating more business.

Experience and growth of local web sites will find
options for purchasing and bartering banner displays
between merchants.

Buying banner impressions is the easy part, the
profitable and savvy cost effective way will be to
exchange banner space on other local merchant
web sites. Controlling and building several web sites
in a local area adds even more potential for income.

Exchanging small amounts of space between web
sites not only makes sense but allows mutual
optimization of the Internet presence for everyone.

Just as for any exchange club or networking group
keep the linked businesses compatible but not
competitive so will the web site managers.

Create your own unique banners

Banners can be designed as part of a home web
site managing activity or subcontracted to another
professional, either way the various sizes and shapes
need to be exploited for different circumstances
and placement.

The need will be to maintain the theme and color
scheme to present the best opportunity for brand
building and business name recognition.

All material herein © '2007-2015
"Harvey Akeson Tucson Calling"
Reprint right by permission: harvey@harveyakeson.com

Monday, April 06, 2015

The Best Form of Advertising

Marketing is Selling plus all the aspects of moving products and services from an originator to a client or consumer.
What is the cheapest way of getting from A to B?
What is the lowest price method of delivery?
What is the most effective way of finding customers?
All the answers are the same, find and set up a distributor system.
The often time term of fear, MLM....Multi-Level Marketing, is promoted.
Everyone one has had some experience or contact with the sad stories and the good stories of family and friends.  The stories of people who were painted a too rosy picture of easy money and perhaps wealth and the resulting disappointments.  Many will hear stories of someone hitting the jackpot and taking big vacations, cruises, buying new automobiles and big new homes.
What is it all about?
Let us just take a quick look at the cheapest way of getting a new product or service to market. 
Look for ways to eliminate at much overhead as you can, no brick warehouse or storefront rental that need to be covered before the profits.
No big advertising and promotion budget, and no shipping department.
At the very least look for ways to operate without costly overhead items.

There are several good reasons to start a business using the MLM Model:
- Low overhead. There are virtually no up-front advertising costs.
Unlike a typical retail company, the MLM company doesn't have to spend massive amounts of money to "pull" customers in. Instead, it pays distributors to "push" the product out into the marketplace.

In addition, the company only has to pay the distributors for *results* -- that is, a percentage of products actually sold.

You will need advertising and promotion...sign up for free and be ready to move on the World Market place.  EasyHits4U is one of the most reliable and largest advertising exchanges.  Join Now Free!
The Most Popular Traffic Exchange

The next item to consider are ways of delivering a product or service.

- Low distribution overhead. Typical retail companies generally use:
a series of national, regional, state, and local warehouses to distribute their product to the retail stores. Each of these intermediaries wants to make a living, and marks up the cost of the product. 
By choosing MLM many companies can enlist their distributors/agents to share the costs of delivery, personally transferring the items to their customers. Another plus for the profit picture.

THE BEST FORM OF ADVERTISING and what makes Multi-Level Marketing or the NEW remade system under the title, NETWORK MARKETING is an income system working worldwide.  Representatives, agents, distributors or just plain salespeople are the key.
Spreading the profits across the ranks as these key players in the system get paid for performance.  Paid for performance or commissions on the their activities and the efforts of the people they recruit and train are the rewards.
Networking Marketing is based on Word of Mouth Advertising, direct contact with customers and at very little cost until the order is filled.  Success is payment for taking and filling the orders.  As a Multi-Level Marketing or Network Marketing business is build the personal contacts are put together as a sales team and they spread the word about the business.  These folks which are now referred to as a downline use the tactics they are taught to bring in sales under the marketing plan they have been trained.  They are shown how to duplicate proven successful efforts that will earn them and their sponsors an ongoing income.

It is up to their sponsor  through consistent contact, to encourage and train their recruits as they build and help others build.  The group's income will grow, however, make certain  not to make rosy promises or overstate the potential results or things will fall flat and failure will follow. 


If you own a business or a website, you need visitors! TACO  Traffic  is a FREE traffic club that has been driving a Stampede of Traffic to members' websites. We'll Get Your Traffic Mooooving!  It's totally Free Check Taco Traffic click here

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Friday, April 03, 2015

US Gov't Homebase and Small Business Help

Advertising and Promoting your Business

Email marketing is one of the most effective ways to keep in touch with customers. It’s cost effective and, if done properly, can help build brand awareness and loyalty. At a typical cost of only a few cents per message, email marketing is quite a bargain in terms of price and time when compared to direct mail. In addition, response rates on email marketing are strong, ranging from five to 35 percent, depending on the industry and format. Response rates for traditional mail average much lower, barely cracking the three percent mark.
Don't Waste Money Build Solid Relationships--Read More

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Wednesday, March 25, 2015

Profits from Traffic Exchanges

Membership matters!
Don't waste time with 1,000 members when 935,012 takes no more time and delivers Massive Results!
The Best Traffic Exchange935,012 Members 
Check How Easy for More Results

Traffic Exchanges can deliver for your internet 
experiences both direct earnings, profits, and build 
visitors to your web sites and affiliate income.  
You can have unlimited traffic and solid income 
using the available traffic exchanges.

It is however a matter of pick and choice, 
not all traffic exchanges are equal.  Today, 
I'd like to talk with you about building downlines 
in traffic exchanges.

Number One, I am sure you know it is 
essential to pick the right exchanges or 
all your efforts are in vain.  I learned early on to 
get paid by promoting traffic exchanges, you 
need to get members to upgrade with 
deadly effectiveness.

If you want see how it's done, check out   
ChessAds Traffic Exchange

We know to get far more traffic, we need to 
build bigger downlines and we also get bigger 
commissions when the "right" exchanges 
are picked.

Getting members to Upgrade or not much 
good happens for us. Most surfers don't 
make a dime because they are using and 
promoting the wrong exchanges.

Promoting exchanges run by owners who 
don't have a clue about getting surfers to 
upgrade or getting enough members to make it 
worth upgrading in the first place is a common 
mistake. I learned early on some traffic 
exchanges are a waste of time and money.

Simply because I had no sponsorship support, 
no daily boosts from my upline. Avoid the 
pitfalls and failures of poorly run exchanges 
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Monday, January 19, 2015

Marketing Boot Camp-Finding the Property

Real Estate Marketing is a two way street.   The real estate agent realizes the first order of business is finding a property to sell. Every agent learns early that you can't sell from an empty wagon. In order to protect their work and outline the real estate brokers duties and the sellers responsibilities to pay for real estate services the agent gets an agreement to sell or a "listing".

The same applies to the real estate investor.  The need is to find the property, put it under contract to buy and get the funds together to complete the transaction.  Your mission then is to put your investment hat on and turn your newly acquired property to work for you.

Here is a little tip:  When talking to the owner to make an appointment to view a property to buy, ask the seller,  If I make you a cash offer today can you make decision and sign the sales agreement now?   If they have to ask another person, anything can happen.  You can always put, "agreement subject to attorney as to legal form".

Actually the real estate investor has a much easier job than the agent. The real estate agent has the two way street to travel finding the property to sell, convincing the seller to pay a commission, finding a buyer and negotiating a purchase.  The real estate investor finds the property and immediately negotiates the purchase on terms that a profit is possible.

A real estate investor then goes on the same road as the real estate agent.  Moving from agents to finding an investment property to buy the investor moves to seeking directly to buy from an owner.  The places to look for properties to buy are many.  
"we buy houses, any condition, all cash"

Owner ads and for sale signs.   Real estate investors have moved to advertising to buy properties with signs also.  The investor can seek leads for property for sale by advertising in the usual venues.  Investors can drive around looking for run-down, distressed  and vacant properties to buy.  

Investors have " bird dogs", some may have business cards or flyers printed for posting in public places. This where the real estate agent has a definite advantage.  Most will be members of a Multiple Listing Service where they can keep track of properties that did not sell, expired listings and seek out a renewed sales agreement.

The real estate agent of course has another big advantage.  Those customers they have successfully served.  Periodically they will keep contact with them and request referrals.  Actually former clients may become a buyer or seller again.  It will pay big dividends for the agent to keep those contacts and turn them into Bird Dogs on the hunt for new business.

Direct mail, where real estate agents offer free comparative market analysis the investor can offer to directly buy the property offering immediate sale, quick closing, no mess with people running through your house. 

The real estate agent spends huge sums on classified advertising to sell houses but very little for the other leg, houses for sale.  Once in awhile you see open ended ads, "we can sell your house" which doesn't usually bring much response except for someone that is already acquainted with the agent and just didn't realize where to reach them.

A much better method of classified advertising for property to sell is the direct "I've got a buyer ad." ie  < 'Desperately searching for a 3 bedroom, 2 bath, double garage for transferred buyer.  Prefers Wild Wood School District, sale will  be all cash to seller.' >

With type ad the real estate agent has uncovered a prospective property to sell.   The agent is not just wildly shooting for a listing but serving one of their buyers.  The buyer doesn't need to be a transferee, but could be an existing client "just sold their home looking for..."

What the real estate investor or real estate agent are looking for are sellers needing assistance "to get rid of their property".  After some actual face to face with a prospective seller closing a sale, obtaining the listing, working on the seller's motivation will lead to profits.

Friday, January 16, 2015

How to find a real estate sale price without a formal appraisal.

As a listing tool many real estate sales associates offer free comparative market analysis for homeowners.  The idea is to "get their foot in the door" and also disclose possible sellers and prospective listings. 

Working up a "fair price/value" takes access to real estate records and some reasonable past experience.

Before putting a home on the market or listing with a real estate agent, savvy home sellers obtain a comparative market analysis, also referred to in the industry as a CMA. Real estate agents use direct mail letters or post cards to homeowners offering free CMAs. These pitches offer you a free report to tell you how much your home is worth. Sellers use a CMA to figure out home pricing.

A comparative market analysis (called a CMA for short) is a property analysis that real estate agents use to help sellers and buyers determine the market value of real estate. A CMA is not an appraisal, but it does contain some of the same types of information that you'll find in an appraisal. While banks will not use a CMA to verify value before approving a loan, experienced real estate agents can often use the report to come very close to the dollar amount a property will ultimately fetch.
CMAs help you put a value on property for both sellers and buyers, so it's important to learn how to prepare the reports as soon as you start working as an agent. Get started by preparing a practice CMA for your own home, then get more experience by compiling CMAs for any homes or land with which you are familiar.
Although the methods differ, nearly all Multiple Listing Services offer their agents the ability to perform CMAs with the same computer software that is used to search for current and sold listings. You'll find that the software is very easy to use. Instructions included with each system will take you step-by-step through the CMA process.
What is an appraiser?
Real estate appraisals are performed by licensed appraisers — individuals who have attended school, passed an exam, and worked a certain number of hours under the supervision of an experienced appraiser to gain the skills required to offer a detailed opinion of property values. Lenders use appraisers to determine the value of homes on which they lend.
Agent CMAs are prepared by comparing the 
  • Pending Listings
    Pending sale homes are formerly active listings that are under contract. They have not yet closed, so they are not yet a comparable sale. Unless the listing agent is willing to share information about the pending sale -- and many are not -- you will not know the actual sold price until the transaction closes. However, pending sales do indicate the direction the market is moving. If your home is priced above the list price of these pending sales, you could face longer DOM.  (Days on the Market)
  • Sold Listings
    Homes that have closed within the past six months are your comparable sales. These are the sales an appraiser will use when appraising your home for the buyer, along with the pending sales (which will likely have closed by the time your home is sold). Look long and hard at the comparable sales because those are your market value.
  • Off-Market / Withdrawn / Canceled
    These are properties that were taken off the market for a variety of reasons. Usually the reason homes are removed from the market is because the prices were too high. The median prices of this group will almost always be higher than the median prices of comparable sales. However, listings cancel also for the following reasons:
  • Comparable sales are those that most closely resemble your home. It is difficult to compare a tri-level home to a single-story home. Select the homes from this list that are mostly identical to your home in size, shape and condition,

Agent CMAs are prepared by comparing the property you wish to price, called the subject property, with three or four similar properties that have sold in the recent past. You must always use the sales price of sold properties when doing a CMA. This is the data that an appraiser will use when a potential buyer is looking for a loan. Property does not sell based on the prices of sold properties alone — supply and demand is also a factor.
You will also need to compare the subject property to other properties that are currently available to see how it stacks up against the competition.
The more details you have about the subject property, the easier it is to prepare a CMA. You should know:
  • Location and year built
  • The total acreage or lot size
  • The number of and types of rooms
  • Structural details, such as insulated versus single-pane windows, type of heat and air conditioning, size and type of garage, basement, fireplace, etc.
  • Facts about components, such as the types of flooring installed Overall condition of the structure and its components
  • Style
  • Similar amenities, upgrades and condition
    Appraisers will deduct value from your home if other homes have upgrades and yours does not. A home with a swimming pool will have a different value than a home without a pool. A completely remodeled home is worth more than a fixer. Homes with one bath are worth less than homes with two or more baths. Deferred maintenance will count against you.
  • Location
    Everybody knows that real estate is valued on "location, location, location," but have you considered what that means? A home with a view of the city, for example, is worth more than a home facing a cement wall. Homes located on busy thoroughfares are worth considerably less than homes on quiet streets. Compare your home to those in similar locations. If your home sits across the street from a power plant, look for other homes with power plant exposure or those located along railroad tracks, among other undesirable locations.
Think in these terms, four things sell houses.  
Price (adjustable) Terms (low down payment, non qualifying contract/mortgage)  Condition (remodeled or "as is")  
Location (sorry, it's where it is)

Insert a statement within your CMA that confirms it is a comparative market analysis and not a certified appraisal. States that require that type of disclosure furnish agents with the specific wording to be used. But, play it safe, make a disclosure, required or not.