Don't know what to do with it?
BLOGS Overlooked business partner, under-rated traffic generator, and "Best in Class" business stimulator.
Why are blogs important for your business?
Blogs provide business owners with unprecedented ways of reaching and engaging with large audiences in a way that the traditional one-way information push of a company Web site could never do. Not only this, but blogs can help put a human face to your business while showcasing your knowledge and passion for your chosen field. For example, restaurant owners can share recipe secrets. Just about anyone from a landscaping business to an IT security company can share tips of the trade that connect them with their customer base. And unlike the static content of a business Web site, blogs are collaborative and invite comment - a great way to engage with and solicit feedback from your customers!
Blogs can even be lead generating. I read and monitor blogs religiously and have nurtured leads and networked with businesses that I would not have known existed, had it not been for the viral marketing effect generated by their blogs. Of course, if you are thinking of starting a blog you need to have an underlying strategy in place to ensure it is a success.
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