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Saturday, October 17, 2009

Tips to Make E-Commerce Web Sites Better

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E-Commerce – 8 Tips You Can Make It Better

By: Kabir Bedi

E-commerce is becoming increasingly popular as more and more companies decide to take their businesses online. Not only can it act as a efficient revenue channel for businesses, it can also boost their existent sales figures by increasingly accessibility to the audiences.

Here are 8 tips that will help you make your e-commerce website better and more effective.

  1. Make your website Interactive!

Your e-commerce website may have a great visual appeal but what customers really look forward to is the usability. Include tools and features that would help your customers interact with your website and understand your products better. Remember, the more they know about your products and their benefits, more are the chances that they'll buy them. So, include product reviews, interactive images, demo videos and even chat app where visitors can talk to an online customer care person.

  1. Track Shopping Cart Abandoner

An abandoned shopping cart is not always a lost sale. Rather, you can use it as an opportunity to turn freebie hunting customers into actual revenue generating ones. If your customers are looking for some free stuff, tempt them with the same. Use the 'Get it for Free' model and make them buy products in order to receive free goodies.

  1. Target your Email Campaigns

Different people have different interests and shopping patterns. This is why you need to segment your customers and divide them into groups based on their behavior or demographics and then send targeted email campaigns. The more targeted your audiences are, the more effective will the message of your newsletters be.

  1. Use Google Alerts

Google Alerts will let you stay up to date with what is happening in your industry. Just include keywords pertaining to your line of business and industry along with your company name. You will get regular alerts about all the relevant news items and happenings.

  1. Establish good Inbound Links

Inbound links determine the online popularity of your website. They not only attract traffic but also play a crucial role in determining the search engine ranking of your website. In fact, effective link building is one of the most important processes of SEO.

  1. Think about Interactive Presentation

One factor that contributes to the uncertainty of online shopping from physical shopping is that customers cannot touch or feel a product as they can do in real life. You need to bridge this gap by providing big and neat interactive images so that they can experience the product just like they do in a retail store. Make sure all your products are presented in a organized manner accompanied with vibrant images and accurate descriptions.

  1. Include Client6 Testimonials

Reviews and testimonials by clients go a long way in making new customers feel more confident about their purchase from your website. They increase the credibility of your business leading to lower shopping cart abandonment and higher overall revenue.

  1. Do some Intensive SEO

Search engine optimization is important for all the website, especially so e-commerce website. This is what enhances the visibility of the website on the web and attracts more traffic. With intensive SEO procedures, you can be sure that you get relevant shoppers on your website and not just window shoppers. Hire professional SEO services to make this happen.

Author Resource:-> Kabir Bedi works as a senior web consultant with LeXolution IT Services, a professional web designing company that offers a range of web services including website maintenance and website design & development services. He helps the company deliver all these services efficiently and effectively.

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Saturday, October 10, 2009

Traffic to your Web Sites-SEARCH ENGINES


Here is a real easy, but profitable way to earn money from home. Everyone on the internet dealing in E-Commerce needs visitors, start your own traffic exchange.

Here is an outline of several ways to drive traffic to a web site with a short discussion and examples of some of the most active sites. Each merchants web site built will need use of as many options as time and experience can build.

A large number of "hits" can be obtained free by listing "key words" in Search Engines. Fortune 500 Companies list their web site links in Search Engines to drive traffic to their web sites for new business and acquiring new customers based on the specific items of interest they have listed.

A camera manufacture or retail outlet will list in search engines words that describe the products for sale on a web page by listing words that describe the web page that offers their products. When a prospective customer is looking online to find sources of supply the keywords will link right into their web site and lead the prospect to the sale page.

Search engines will charge for use of this shopping method, however, with work free space can be obtained and depending on the effort large numbers of new customers can be sent to any web site. An example of two major opportunities to list in search engines are listed here. Following the instructions a start at populating links to the web sites can be started. Free listings take time to drive traffic and most of the time renewing the listings every 30 days will pay the best dividends.

Submitting for results! Major search engines produce 89% of your Internet traffic. With this in mind our database is updated weekly to ensure you are promoted to themost popular and productive search engines available. Over and above updating our database, we also stay current with linkage popularity trends as well as engine algorithms and adjust our submission infrastructure accordingly. Additionally Google, Yahoo, Dmoz, MSN, AOL, Netscape, Altavista and Alltheweb are submitted manually through our direct channels and monitored to insure proper and permanent indexing!


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