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Autoresponder the term for a number of automated pre-written emails that get sent to your subscribers usually in a sequential order. This is different than a broadcast, which is a one-time message that gets sent to all of your subscribers (or a particular segment of your subscribers that you set) at the same time.
What’s nice about setting up an autoresponder is that you can take people through a sequence of emails (which begin on the first day a new person subscribes) without ever having to do any work, once you’ve written the emails beforehand. Many people use an autoresponder to take people through an series of prepared e-mails.
Build your e-mails and as soon as someone is "listed" they will begin to receive the prepared e-mails. Some people will be on series number six while others will be starting on number one and continue the whole set until finished or additional e-mails are prepared.
Uses for an autoresponder include:
- Keeping in contact with subscribers, new clients and existing customers.
- Promoting your own products, up sales and cross sales.
- Promoting products as an affiliate.
- Providing more content to your subscribers.
- Re-introducing old content to your new subscribers.
- Getting input from your subscribers by asking them for feedback or help. You may have experienced something like this already if you’ve purchased anything from Amazon.com and received an email a few days after receiving your package asking for a review.
- Most important building a solid relationship and using that trust to seek out new business and referrals.
"Just received a note from your friend John saying you would probably be interested in this new service/product."
Money is made off of the newsletter from people where you promote your own products and services directly. You can also promote as an affiliate, and will eventually convert all those people to your autoresponder list.
