First and foremost...don't attempt any venture
without notification of those around your daily
activities. Family, friends, contacts need to
be enlisted.
Word of mouth advertising.
Getting others to put in a "good word".
It's a known fact. Local Business can live and thrive on word of mouth advertising. Friends, relatives and current customers beat out all forms of paid or free (social media) advertising.
Foremost in seeking ways to expand and build your business look close to home for leads. That of course means family, friends, acquaintances, yes, even suppliers and other business associates.
These folks are interested in your success and are your "Bird-Dogs", helping you hunt for increased business. Most people prefer to do business with people they know, so why are you so worried about asking those closest to you for their business and referrals? It's a natural, enlist them in actively promoting your business.
Don't be reluctant to ask those closest to you about contacts they know that would be interested in your business or service. Remember, most people you personally know want to see you succeed so they will be glad to help you.
Successful business people join local service clubs and organizations to network, spread the word about their business or service and find new customers. No matter what you have to sell, let's face it no matter what business you are engaged in, you're selling. You can be a dentist, accountant or hardware store owner you need traffic through your door to make money.
Attending business networking groups, setting up a table at meetings, or renting a booth at festivals, swap meets or any place you can meet with potential clients offers the opportunity to expand your business.
Networking and referrals will lead to sales and profits.
Make certain you reward your "Bird Dogs" and thank everyone who recommends you and your business to others.
"Bird Dogs" or "Word of Mouth" advertising and promotion is the least expensive, fastest and is proven for results.
But wait, my business is on the internet it is e-commerce. My door is my computer and the internet. In order for your e-commerce business to be successful you need to build a pipeline of contacts. First off, take advantage of every opportunity to ask for the business and build a solid connection.
*****Remember to ask your customer for referrals at the same time you e-mailed a thank you for their business. This way when you follow up with a cross sale or up sale item you can again remind them of your appreciation of their business and need for their referral to friends and family.*****
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