The Internet allows the gathering of a sale here and there, but the development of real and useful listing of clients is yet another task. The objective should be selling a product or service online. But wait, how much did that sale or contact cost?
A plan for repeat business and building a relationship for future profits is in order. Finding prospects and turning them into customers and then developing a long term client relationship will take time, but a lot less money than our original investment in the first sale.
Many times the successful marketing professional will lay out some bait, a free offer, a special discount or some type of bonus to get that first order. Why? The successful e-market professional knows it is important to complete that first sale, get a loyalty and trust underway in order to build a new business relationship. Just as a tree grows and branches out so can the success with one new client. Future orders, recommendations and most important, additional introduced contacts for future sales is at stake.
It is great to accumulate a long list of customers, but there is also the need for rewards to cultivate that list. A huge responsibility is to care for the customers needs and to follow up on the sale. Additionally recording the experiences of the customers is mandated. Success is building this customer base of clients willing to give testimony to the great service and value of the products acquired. The added benefit is the clients willing to finding new customers and referring them for more business. The objective of making any list should be to build a relationship to make future meaningful contact and sales.
Network marketing requires building relationships and loyalty that comes only with satisfaction that a fair trade has taken place. E-commerce is the art of taking a prospect turning them into a customer and building a long term trusting relationship for mutual satisfaction and benefits.
Once the sale is consummated the real work begins. Building a mailing list and maintaining the connection into a useful and loyal client is one of the things that makes the Internet such a wonderful business.
Think about this fact:
Using the Internet we have the means of immediate and
inexpensive return contacts with our customers.
In the world of bricks and sticks too often the customer leaves the store and slips away never to be seen again. There are of course methods of retaining that priceless connection, but is it done? Or better yet, has the clerk or sales representative done the job of building a relationship?
The avenues of maintaining and building on our precious lists are varied, but in most cases, it is cheap and fast for repeat contact and additional profits online once we have established our initial contact. E-commerce affords us the opportunity of continued contact on each and every sale.
A simple thank you, a follow up for service , or a request for referral helps build a loyalty. A simple request for grading of our product or service builds us a step closer to that next sale. This is the base for referrals, testimonies, that are used to build credibility for future marketing and to put the client into a permanent relationship on a mailing list.
The bottom line is the need to be careful with each newly acquired contact, working to enhance the trust and confidence of this never seen customer.
In doing this, the right to ask for more business is established. It is possible that a meaningful exchange can take place where a newly enlisted customer will want to do business again. Even before another order is requested. Once the sale is complete, the real sales work begins.
Bottom line:
It is more cost effective to retain customers than to acquire them. Time to build a plan of customer retention.
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Autoresponder System/E-Mail Automation The Autoresponder System will send out customized, personalized information from you directly to your customers' inboxes at pre-determined times automatically without you having to send it. All you do is create messages to send, tell the Autoresponder when you want it sent and that's it.
You need to collect your prospects and follow up with timely offers, you worked to hard to find the prospects hold on to them.
E-Mail Automation
You're Losing Sales Right NOW!Over 64% of your prospects will never buy from you the first time they are presented with your offer. On the web, it's even worse. Again, let's go back to those two big secrets mentioned earlier...
First, you only have a few precious seconds to get your customer's attention and close the sale -- if not, many will leave your site at the simple click of a mouse never to return again, no matter how effective your website is!
The underlying benefit of the web is that it can deliver information really fast. "People want it and they want it now!". But if you fail to capitalize on this intrinsic behavior not only are you losing potential sales but you may be working ten times harder to generate just a few simple sales to keep your business afloat!
Wouldn't you love to increase your sales 400%? Better yet, wouldn't you love to quadruple your sales for free? Automation is the key to skyrocketing your sales.
Set up a follow up series on auto responder of at least 7 to ten emails.
The first letter should be set to go out immediately. The next 6 letters should be set at least 24 hour apart. Your follow up letters should stress the benefits of your offer. Features don't make sales, benefits do.
Your first follow up letter should be a get acquainted email. Thank your prospect for requesting you software, ebook or report. This is the time to introduce yourself and let them know who you are and how to contact you. It's also important to have a bonus for prompt response. You have to create an urgent reason for them to act now.
In your second letter it's important to keep stressing the bonus for prompt response. You should also give more details on the benefits of your program. Most sales are lost because marketers don't give the reader enough information to give their program an accurate evaluation. You're like a skilled prosecutor. You're building your case with every letter. Your list of benefits are your evidence.
The third letter is the time to tell your story. Here's where you stress how the program has helped you. Let the reader know all the benefits you've received from the program. Also remind them of the prompt response bonus. Make sure you stress that you'll be there to help them.
Many of your contacts will be new to marketing and need to know you're serious about helping them.If you're an experienced marketer, remember how it was when you started. Wouldn't it have saved you time and money to have someone help you smooth the ride up the hill? Ah it's day four and your fourth letter.
Now's the time to start adding more bonuses. Now they have two bonuses for a prompt response. Each letter is like a high stakes poker game. You keep upping the ante. Uh Oh! They haven't signed up yet. Are you wondering why? Maybe now's the time to ask. Your fifth letter is where you ask them why they haven't signed up for your program. It's also a good time to add a few testimonials.
You need feedback to help you understand why they aren't taking advantage of your offer. The feedback you receive should help you increase your conversion rate. Offer the reader an incentive to answer your questions. 72 hours and they still haven't signed up.
The sixth letter should supply more testimonials. Ask them to contact other members of your program. Network marketers call this the tag team approach. Offline they've been using this for years. They've found through trial and error that their sign up rate increases when two members of a program sit down with a prospect.
Well it's day seven and this is your last chance. If you don't make your case now, good-bye! Don't hold back. You must make your offer "Simply Irresistible." Pile on the benefits, add more bonuses. Make it an "Offer They Can't Refuse."
You've stated your case. You've piled on the benefits. You've kept adding to the bonuses. Wow! You're going to sell every visitor. Well not quite, but if you take the time to put some time and effort into putting your system and letters in place, you should see your sales and conversion rates start steadily increasing.
Some marketers have reported that this simple system has increased their sales by over 400%! Spend a little time. I think you'll find yourself being rewarded handsomely. Even better yet, if you're a network marketer, you've just created an easily duplicable system to share with your downline. Imagine if you increased the results of every member of your downline 400%.
