rebrandable E-Book Credit to ROBERT PUDDY {Master E-Marketer, my story meeting
Puddy in Glasgow, Scotland several years ago. Joint Ventures Click here
Robert Puddy Features The Easiest Way Ever To Manage & Deliver All Of Your Digital Products Across Your Entire Business!
There is No Better Income Generator for the Long Haul Than a Subscription Program
Over the years I’ve sold everything from $10 reports to coaching programs with price tags
starting at $497. And here’s what I’ve learned: The key to long-term profits is to start a
subscription site (AKA continuity program).
Now, I’m not talking about a hidden continuity (forced continuity) program where marketers
trick their customers into getting rebilled month after month. Instead, I’m talking about a
completely transparent program. And in some cases, you use the rebilling as a benefit to
the customer.
Example: Do you have an automatic subscription to a newspaper or magazine? It would be
a hassle if you had to log into the provider’s site every month and renew (and pay for) that
subscription manually. That’s just one reason why it’s actually a benefit for customers to get
rebilled automatically.
And there are plenty of benefits and reasons why marketers like continuity programs, too.
Here are five of those reason and benefits:
You get an effortless, residual income stream. Because your customers are rebilled
automatically (usually monthly, but sometimes weekly), you don’t have to spend as much
time thinking up new backend offers to sell to your customers. And once you’ve built up
your membership numbers, you have a fairly predictable and reliable monthly income
coming in… effortlessly!
You can create a “set it and forget it” membership site. You don’t have to chain yourself
to your computer just because you’re running a membership site. If you run a fixed-term
membership (FTM), you can create the content ahead of time, load it up … and then spend
more times doing the things you enjoy.
There are plenty of backend income opportunities. Every week – and certainly every month
– you’re sending out new emails and content to your subscribers. And that means you have
plenty of chances to sell extra products and services to your existing customers.
Think about it. If you were running a traditional business where you sold products in order to
build customer lists, then you’d need to constantly sell backend products in order to sustain
your income. But when you have a membership site, you’re bringing in your main income
passively membership – and all the backend products contribute are just “gravy” as far as
your income is concerned!
You position yourself as an expert in your niche. When you create a membership site and
regularly produce quality content and solutions for your customers, they’ll start to see you
as the expert in your niche. And that means it’s even easier for you to sell additional products
and services on the backend.
Low barriers to entry. Starting a membership website several years ago was more tricky,
simple because most of the payment processors didn’t have recurring billing. Plus, most
people wanted to use automation tools such as membership scripts – and there were very
few on the market.
Today it’s much easier. Indeed, you can be up and running in a matter of hours, simply by
using PayPal or Clickbank plus LFM.
Bottom line: Go ahead and stock your product funnel with everything from inexpensive reports
to high-ticket home study courses – but don’t forget about continuity programs!
Click here for information on getting your own membership site setup in 48 hours or lesson
starting from scratch!
NO EASIER START UP BUSINESS
