rebrandable E-Book Credit to ROBERT PUDDY {Master E-Marketer, see my story
meeting Puddy in Glasgow, Scotland several years ago. Joint Ventures Click here
Anyone Who Doesn’t Outsource Doesn’t Recognize the Value of Outsourcing
One of the fastest ways to grow your business is to clone yourself. Since
that’s not possible yet, the alternative option is to hire freelancers to do some of
your work.Indeed, I’ve come to believe that anyone who’s not outsourcing is simply
missing the boat.
Here’s why…
1. Your time is better spent focusing on other tasks. Most of the tasks you’d ever
consider outsourcing are “low value” tasks. That means you get a very low return
on your investment of time. And in most cases, it makes better financial sense to
outsource the low-value tasks so that you can focus on the high-value tasks.
ROBERT PUDDY Income Project
Let me give you an example…
Example: I can hire a freelancer to setup a blog for me for $20 – or I can spend
an hour doing it myself. Because my time is much more valuable to me than a
mere $20 per hour, the choice is clear – outsource!
Then my time is free to do things like build relationships with my joint venture
partners, brainstorm new product ideas or work on my business plan (all of which
are high-value tasks and/or they can’t easily be outsourced).
Let me elaborate on that point…
2. The investment is returned many times over. You have a million and one little
tasks to do in your business, from creating products to designing your site to
marketing your sites. If, as mentioned above, you focus on the high-value tasks
and outsource the rest, you’ll see your investment returned many times over.
Let’s continue with the above example.
Consider this…Example #1: If I pay a guy $20 to set up my blog and then use
that hour to write a small report that I sell over and over again for $20 – potentially
making tens of thousands of dollars – which was the better use of my time?
The clear answer is to use my expertise to write the report.
Here’s another example…
Example #2: Let's say you pay a ghostwriter $500 to create a really good 25 page
manual. If you sell it for just $27, then you only need just 19 sales for it to pay for
itself. From the 20th sale on is pure profit – and get to profit for the life of the product.
You can even repackage and reformat the content (as mentioned in NLA action
step #30) to keep profiting for years to come! For example, if you sell just five
$100 licenses, you get your money back almost instantly. And you still own rights
to the product so you can profit from it as long as you’re still breathing. It's a
no-brainer.
Let me give you another example…
Example #3: Let’s say you outsource some of your advertising – maybe someone
is going to set up and manage a pay per click campaign for you. If this outsourced
traffic generation tactic costs you $1 per visitor and you make $1.25 per visitor, then
you’re making a profit. Even if you spend $10,000, you’ll bring in $12,500. That means
you’ll pocket $2500 for every 10,000 visitors they send you – and that’s just on the
front end. These customers get added to your customer list, so you can send backend
offers to make hundreds more per customer! Again, it’s a no brainer.
3. Outsourcing removes barriers. If you ask the average Internet marketer
(who is failing, by the way) what is keeping them from success, they'll usually
know immediately what stands in their way. They might be technophobes… or they
hate to write… or they can’t stand dealing with pre-sale questions.
When you outsource, all these barriers fall to the side of the road – that’s because
all you have to do is outsource whatever is holding you back.
Don't know how to setup a list? Outsource it.
Can't figure out script installations? Outsource it.
Don't know how to write SEO articles that really work? Outsource it.
Don’t know how to land good affiliates? Outsource it.
Can’t design a website to save your life? Outsource it.
You don’t have to let lack of knowledge, tedious tasks or even fear stand in your
way any longer – just outsource the tasks that you don’t want to do!
In these cases, it just makes sense to hand the job over to a professional who can
do it faster and better than you.
4. It's an investment. Those who are most reluctant to outsource think of it as an
expense. It’s not – it’s an investment. And if you outsource your low-value tasks,
you’ll make your money back many times over. You don’t have to let lack of
knowledge, tedious tasks or even fear stand in your way any longer – just outsource
the tasks that you don’t want to do! In these cases, it just makes sense to hand the
job over to a professional who can do it faster and better than you.
Plus think of this…If you opened a brick and mortar store you'd have a minimum of
the following expenses:
Property lease or rent.
Utilities with deposits.
Office supplies and other materials.
Inventory.
Marketing literature such as signage and business cards, advertising, etc.
Insurance.
These expenses would easily cost thousands, if not tens of thousands of dollars.
And yet you'd risk if. So why not spend a few hundred bucks and invest in your
Internet business?
ROBERT PUDDY and JOSH ABBOTT Instant Banner Creator
