Traffic is the Game ~ Income is your Aim
Unless you want to be ignored and always deleted your E-Mails need interesting and new copy each mailing. Every business has News and Feature Announcements and that makes good reading. What new or changed product or service can you highlight in your next e-mail?
Introduce a new feature or additional "twist" in your online offerings.
Newsletters with customers comments, solicit ideas, suggestions, positive stories about your products and services.
Run a special promotion or sale, up-selling and cross-sales. { Up-selling is a technique whereby a seller induces the customer to purchase more expensive items, upgrades, or other add-ons.} {Cross-selling is selling a higher-end version of the product the customer originally came to buy. Offer a companion product or service something useful to enhance the original offering. This is easily detected where the professional web site states, customers who buy "whiz-bang" also buy "super-whiz" or "bang-up".
Seasonal Discounts – With the seasons’ change, consumers have their eye out for one thing: discounts. Celebrate by offering exclusive promotions or discounts for those that receive your e-mails.
Holidays- The holidays are always a great time to send a note to your e-mail audience.
Current Events and Surveys – Nothing says you appreciate your readers more than inviting their feedback.
Thank You Notes, in addition always end your e-mails with a thank you, and ask for recommendations for referrals.
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