Marketing is Selling plus all the aspects of moving products and services from an originator to a client or consumer.
What is the cheapest way of getting from A to B?
What is the lowest price method of delivery?
What is the most effective way of finding customers?
All the answers are the same, set up a MLM distributor system.
Recruit--Pay for Performance Independent Agents.
The often time term of fear, MLM....Multi-Level Marketing, is promoted.
Representatives, agents, distributors or just plain salespeople are the key. Independent Contractors reducing liabilities.
Paying for Performance
Spreading the profits across the ranks as these key players in the system get paid for performance. Paid for performance or commissions on the their activities and the efforts of the people they recruit and train are the rewards.
Person to Person Word of Mouth Selling
Networking Marketing is based on Word of Mouth Advertising, direct contact with customers and at very little cost until the order is filled. Success is payment for taking and filling the orders.
As a Multi-Level Marketing or Network Marketing business is build the personal contacts are put together as a sales team and they spread the word about the business. These folks which are now referred to as a downline use the tactics they are taught to bring in sales under the marketing plan they have been trained to use. They are shown how to duplicate proven successful efforts that will earn them and their sponsors an ongoing income.
It is up to their sponsor through consistent contact, to encourage and train their recruits as they build and help others build. The group's income will grow, however, make certain not to make rosy promises or overstate the potential results or things will fall flat and failure will follow.