Making the case for a small business owner's need for a web site.
It is a lot of work building a reasonable web page and the time involved is it worth it?
The answer is simple, it is a fact, the businesses with a Internet presence are growing faster and turning profits. The reason for going into business is to turn talents to building an income and future financial benefits. Business ownership provides opportunity and exercising the many options for conducting business will be the key to success.
It is a lot of work building a reasonable web page and the time involved is it worth it?
The answer is simple, it is a fact, the businesses with a Internet presence are growing faster and turning profits. The reason for going into business is to turn talents to building an income and future financial benefits. Business ownership provides opportunity and exercising the many options for conducting business will be the key to success.
Laying out the benefits of a web site for any business owner should be fairly easy. Just to briefly point out a few positive aspects of an Internet presence. A web page sells 24/7 and rarely closes, it is a constant and effective promoter for any type, style or size business.
A web page enables a business to enhance the breath of business connections and area. The reach of the business is extended and the Internet can automate tasks and put quick response back into customer service. There is NO lower cost method of introducing new products or additional services. The customer is immediately informed and appraised of every change.
Client building and customer loyalty is built on information of new offerings, specials, closeouts and up to date attention. Attention to the customer is always a primary need for retention and repeat business. Referrals and additional business is the result of satisfied customers. ***The Internet makes doing business easier for the customer and the cost of doing business is definitely reduced.
The strategy for any business needs to be lined out prior to building a web site. The purposes and accomplishments the web site is expected to provide in conduct of the business. First, of course, the Internet presence is to attract new business. Built and constructed correctly more than just new orders are possible. Selling products and services are the important first needs but are just a small part of what a web site and Internet connection will deliver.
Briefly mentioned, retaining current customers, building customer loyalty with added customer service are a natural added benefit. Factor in the additional benefits of allowing dialog and company information exchanged with immediate notifications mandates an Internet for any business. Just being first to introduce new products to a data base of customers before competing business owners points out the necessity of a Internet connection.
In addition to being a living daily resource for constant communication the content of the web site needs to be drawn. No need to say it must be kept simple. Content is why customers visit your web page so it needs to be refreshed frequently and it needs to be salted with items of interest beyond just what we have a clearance sale on this weekend.
Through the web site you are talking to the business customer and therefore tips, latest methods or techniques and sparkling up to date information will always attract longer interest and attention. "Cross selling and up selling" are presented in a more positive manner with verbal picture painted at the same time special offerings are advertised. Words are good and can be designed to not only present offers but encourage action and present order forms to finalize the sale.
MAKE your web site viewable....where advertising doesn't cost, but Really Pays!
All material herein © '2007-2012' "Harvey Akeson Tucson Calling"
Reprint right by permission: harvey@harveyakeson.com
