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PM#1 PM={Profit Maker} Maximize every small piece and item of your business complete the sales circle. A web site or blog is a sales page available to prospective clients, customers, 24 hours a day, 7 days a week, 365 days a year. {24/7} Connect each and every part of your advertising and promotions together. On your business cards list the URL { http://www.harveyakeson.com/flare.html } to your sales page, list your URL in your Directory Listings, place your URL every where your business name is printed. When you inform people of your business, make it easy for them to follow up by visiting your sales pages.
Every success is listed under communication. Networking for business partners, new clients and customers, advertising, promotions are all the "Mother's Milk" of Commerce.
Asking for a date, proposing marriage, seeking public office, opening a store, setting up a professional business, lawyer, doctor you need people.
Selling yourself, a product or a service, it all depends on communication.
PM #2 BIRD-DOGS
Taking advantage of FREE promotion and advertising as a business is building is essential to success. People you know, family and friends are natural allies to success. Social sites, such as, Facebook are an excellent source of expanding a circle of customers.
Every turn you will find sources of information that for a few dollars willing to teach the various techniques of using social media sites for new business. Peaople you know want to see you succeed, they are going to be willing BIRD-DOGS to building a business.
Word of mouth advertising.
Getting others to put in a "good word".
When seeking ways to expand and build your Internet business look close to home for leads. Family, friends, acquaintances and business associates these are the folks interested in your success. They are your "Bird-Dogs", helping you hunt for increased business
Most people prefer to do business with people they know, so ask those closest to you for their business and referrals. Just as important, don't be reluctant to ask those closest to you about contacts they know who would be interested in your business or service.
Remember most people you personally know want to see you succeed so they will be glad to help you.
In order for your E-Commerce business to be successful you will need to build a pipeline of contacts. Attending business networking groups, setting up a table at meetings, or renting a booth at festivals or swap meets or any place you can meet potential clients.
Networking and referrals from people you know will lead to strategic sales and profits. Make certain you reward and thank everyone who recommends you to others.
PM #3 WORD of MOUTH
Important to every business is having people talk about it. Learning to creating a positive word of mouth campaign for any business is one of the best ways to increase and build a business.
A word of mouth campaign will drive sales, just as testimonies are important to promote trust in a brand, having people talking about a business will generate new business and build confidence in a good place to do business.
Every business person has a sphere of influence, putting that group of contacts to work as ambassadors for a business requires putting an action plan together.
The key is targeting people most likely to broadcast information about your products and services to others. People who move around in the community, attend lots of local events, will be talking to people and as they do they will be able to "drop" a business into their conversations.
A business can open a dialogue with e-mails, blogs, web pages and advertising, all are great, however, these people journalists, community leaders, church and club organization officers are loaded down with requests for endorsements and are sought after for recommendations for businesses.
The business owner needs to move around in the community, become a guest at a local service club, meet other business owners and establish a network of contacts there. Figure out what makes a business unique and tell people about it, communicate your business at all times.
Community events are ideal places to meet leaders in the area and the type of contacts who can later be better informed of your business. Grow your presence in the community, remembering looking for ways to connect and follow up with your newly acquired potential business word of mouth ambassador.
AMAZON offers a number of "books" on word of mouth advertising and promotion, check them out for tips. Just reading their descriptions sometimes bring ideas to mind.
Word of Mouth Marketing: The Comic Book
Check it out.
By Andy Sernovitz with Cale Johnson. Illustrated by Shane Clester.
Quickly learn to get people talking about you in this fast, fun, comic edition of the New York Times bestseller Word of Mouth Marketing: How Smart Companies Get People Talking.
Quickly learn to get people talking about you in this fast, fun, comic edition of the New York Times bestseller Word of Mouth Marketing: How Smart Companies Get People Talking.
The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth
The Hottest Ideas in Word of Mouth Advertising: What Works, What Doesn't, What's Fake, and Why
PM #4 Relationship Marketing--
Hold your best leads...you paid for them.
Just as families have "relations", relatives, so do successful e-commerce businesses. It is those marketing relationships that will explode your business and guide you to increasing your income online.
It does not matter what business or online activity you are engaged, your best marketing and most attentive audience will be with the people you have build solid relationships and satisfactory business dealings.
Every profitable business require customer and client referrals to build, and just as every sales person needs "birddogs" or people pointing to their wares, so do you need, if you are to succeed with your E-Commerce business, the connections of lots of effective bridges to others.
Enlisting business partners or buyers is a crucial part of running your business. In business and professions it is often called "networking", online I prefer to think of it as relationship marketing. You can only increase the effectiveness of your programs and projects by having a "built in" market for your efforts. Networking gives you connections, relationship marketing builds you ready customers and affiliates to continue your marketing enterprise.
Joint ventures for solid, detailed business operations and projects are more of a contractual relationship. Marketing relationships are built on trust with past confidence and success. Succeeding with building your data base with contacts and filling your portfolio or storage folder with solid marketing relations will translate into higher profits.
Take care of those marketing relationships, continue to build networking connections and keep your birddogs full of thanks and rewards...this will keep your bank account bursting with deposits.
Network marketing REALLY is - relationships, mentoring, target marketing. It's not just the recruiting and selling that so many people teach.
Put your follow up messages on automatic...
You're Losing Sales Right NOW!
Over 64% of your prospects will never buy from you the first time they are presented with your offer. On the web, it's even worse. You only have a few precious seconds to get your customer's attention and close the sale -- if not, many will leave your site at the simple click of a mouse never to return again, no matter how effective your website is!
Overlooked, Building Relationships through “Call Backs”
In addition to the usual Bookmarks to your Web Site and Blogs, your "LIKES" on Facebook, make certain you have a file of E-Mail addresses of everyone who has done business with you or connected with your business. This is a gold mine of prospects for e-mailing.
E-mail is the quickest, least expensive and most effective form of advertising available. Beginner's Guide to E-Mail Click here
Not only are you able to build relationships, you can earn money for your business real fast. Overnight you can offer an "upgrade", a "cross sale" or just a new special and see the sales come in by the next morning with money transferred immediately into your PayPal, Payza or other online payment processor.
No more waiting three to seven days for the Postal Service to deliver your "Bulk Rate" mail and another seven to ten days to get paid. E-mail is something you need to master for your business.
Start Right Now...Learn about Auto Responders!
More on E-mail services, check out my web page...go now
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As soon as a business web site is published the inclusion of the URL right along side the phone number is mandatory. A business should not list a phone number without listing a web site address right along side.
Put your AD on A1 Profit Maker
