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Setting up the web site for a business is really the easy task. The real work begins to make use of the web presence and deliver profitable business from the site. Getting prospects to the web site and making use of the Internet for extending business success is the next order of the day.
The web page and the Internet has the unique ability to handle prospects not only 24 hours a day, seven days a week but can effectively sell and take orders from a mass number of customers at the same time.
The Internet prospects are all around the world. The United States, Canada, France, Great Britain and Australia all have ready access to the business as those who could drive up to a physical location and purchase from the store site.
Over the years the cry for a business was, "location, location, location". Now with the growth of the Internet the needs have changed. Joining location is the needs for "traffic, traffic, traffic". Without viewers, people finding and getting the exposure to the web sites delivers no sales on its own.
"No matter what your business is,
without traffic to your web site you
might as well not exist on the Internet."
A smart site on main street where the traffic was heavy and prospective customers had easy access to a merchant was demanded. The more people passing and convenient access was in high demand and commanded high property value. Over time as the towns grew every business couldn't afford the cost of a prime main street location and the development of strip malls provided for a lower location cost.
Major shopping malls became in demand where they were anchored by large chain stores that could attract large numbers of buyers from expensive advertising. In the major shopping malls visibility became a large concern. The best locations where the most prospects passing by could command compensating rents and determined the choice of location placement for business managers.
Today, with the advent of massive online shopping, location is now being replaced by the need for traffic clicking on merchant's web sites. Today location in search engines to drive traffic to web sites is important and better placements is to the web page's advantage for traffic. Now the need is for traffic and "clicks" to expose the products and services.
Whether paid inclusion in search engines and directories or simply pay for click links to web sites the delivery of visitors takes huge effort. The promotional work has so many avenues to attract customers it is a whole additional topic. The next blog entry will cover some way an individual can make additional income taking on the task of driving traffic the web sites.
As soon as a business web site is published the inclusion of the URL right along side the phone number is mandatory. A business should not list a phone number without listing a web site address right along side.
Newspaper ads, telephone books, business cards, physical location signage, mailings, invoices, receipts every piece of paper listing the business name and phone number need the web site address prominently included. In fact special promotional efforts should be directed just to announcing the business web site and extra service available online as a new and unique feature of the business.
Reviewing expectations for the new Internet presence we know that our purpose is to build brand recognition, announce special sales, present new offerings, acquire new costumers, retain existing customers and with the additional opportunity of reaching beyond just the local area build profits and make more money for a business.
Exciting, interesting and enjoyable work of turning the web site into additional income and profits for a business is coming....mark your computer's "Favorites" to our blog page now.
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All material herein © '2006-2021 "Harvey Akeson Tucson Calling"
Reprint right by permission: harveyakeson@yahoo.com
