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Thursday, July 05, 2018

Networking--Relationship Building Requires Strategy


Networking - Communications
Relationship building takes a long term strategy.
Communicating with new prospects can take on a number of methods. I am calling it publishing or broadcasting because that is the fastest and most common way of attracting people to your web site or sales offers and relates to how most of the world has communicated in recent years. News and advertising has been relayed by newspapers, radio and then television.

Today with the large percentage of people using their computers to communicate, the internet has presented yet another unique opportunity to merchandise goods and services. In total a completely new industry of advertising and loyalty building programs has been created.

Publishing can come in many forms....but each in this case takes putting words together and reaching out for prospects. Internet networking is no different than ground based meetings, you bring together people individually or in groups with common interests and goals by written or published words.

Making connections, building relationships by electronic means delivers some very unique opportunities to demonstrate your knowledge, expertise as well as "show off" your products and services. Building credibility and increasing awareness of your business is key to converting the prospects to customers and then maintaining that client base with follow-up before and after any sale.

A network site that deliver a number of features and encourages links and association of "friendships" is AdlandPro while free to join it offers advanced memberships and benefits.

 Networking and broadcasting your products and services are not the only benefit of networking sites, important to your overall success is the contact and exchange with others in your industry. Whether it is additional cost saving measures in production or a new advertising media just starting out, your exchange with your fellow e-commerce partners will enhance your knowledge and build your business.

Programs like these offer networking and just plain sales opportunites as you become acquainted with interested people and trade ideas and thoughts. It is just like a few years ago and a little today....going door to door displaying your wares....only now it's faster by electronic internet connections. Broadcasting your business, displaying your wares still means going to your prospects where they are...at home or in their places of business.

Important to ground operations is location, location, location be it main street with lots of traffic or a convenient "strip mall" with quick in and out parking or the massive shopping mall with anchor stores bringing foot traffic and shoppers for your opportunity to sell them. Without foot traffic, or shoppers, in our case surfers we don't make sales and we don't make money.

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A sincere approach and purposeful demonstration of merchandise was the method for the door to door salesman attempting to make sales. There is the same need today. Only trust and confidence is a little harder to build in this day and age, but it can and does exist over the internet. It is to build popularity (your product or service over another) and credibility...trust you will deliver.

Demonstrating your knowledge, sharing your information and generally just building relationships is still in vogue and when worked little by little it will build a customer base for your financial security. Only by increasing your reach and maintaining your hard earned contacts will you expand and profit from the "cost of sale".

In many cases just building a solid connection and personal friendship will deliver big dividends over the long term. A successful salesperson has "bird-dogs" or people to refer them business. Your connections can be a great source of support and testimony of your honest and worthy intentions. Trust and support will build you a working data base with "friends" of "friends" to boost your business relationships....meaning sales and income!

Even if you never buy one thing from me, your value as a friend and possible referral will pay big dividends in financial rewards for me in the future. Other means of publishing and excellent sources of new prospects are available with once again the written and spoken words.

Writing articles for e-zines or even publishing your own, BLOGs like this one are very popular opportunities to introduce yourself and your e-commerce wares in a more relaxed and friendly way. People are not "captured" they travel to your site or article on their own and leave as they please.

And just as important, they can take what they want and leave the rest on the table when they move on. Each set of communication tools need to be handled differently. Did the reader dial in, as in linking to this blog or subscribe and put their name on a list as in a newsletter? Respecting those differences are important! Do you have permission to approach them?

Customers can be asked to keep in contact for updates and news about the product or service they purchased by subscribing to your newsletters. New prospects can be rewarded something for free to disclose their addresses and joining your newletter.


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Optin E-Mail Safelists, you optin to receive messages from other members as they agree to receive your messages. Usually you can join for free but receive extra benefits and privileges if you upgrade your membership for a few dollars a year.

Beginners Guide to Safelists  Click and Read

In addition to optin safelist you can establish your own data base or list of people willing to exchange communications in what could be called a "fair trade". Share e-mail addresses for e-mail addresses. The last is a relatively new product that is being promoted online as the next great resource builder of communications between online users. It limits the number of e-mails you receive but builds a huge list of correspondents. "ADLANDPRO" .
Check it out for more information and interesting concepts of prospect conversion and customer loyalty building. Go Now ___________________________________________________________
Relationship Marketing--build an online family.
Hold your best leads...you paid for them.
Just as families have "relations", relatives, so do successful e-commerce businesses. It is those marketing relationships that will explode your business and guide you to increasing your income online. It does not matter what business or online activity you are engaged, your best marketing and most attentive audience will be with the people you have build solid relationships and satisfactory business dealings.

Just as every profitable business require customer and client referrals to build, and just as every sales person needs "bird-dogs" or people pointing to their wares, so do you need, if you are to succeed with your e-commerce business the connections of lots of effective bridges to others.
Enlisting business partners or buyers is a crucial part of running your business. 

In business and professions it is often called "networking", online I prefer to think of it as relationship marketing. You can only increase the effectiveness of your programs and projects by having a "built in" market for your efforts. Networking gives you connections, relationship marketing builds you ready customers and affiliates to continue your marketing enterprise.

Joint ventures, think of as "co-op" marketing, for solid, detailed business operations and projects are more of a contractual relationship. Marketing relationships are built on trust with past confidence and success.

Succeeding with building your data base with contacts and filling your portfolio or storage folder with solid marketing relations will translate into higher profits. Take care of those marketing relationships, continue to build networking connections and keep your "bird-dogs" full of thanks and rewards...this will keep your bank account bursting with deposits.

Network marketing REALLY is - relationships, mentoring, target marketing. It's not the recruiting and selling that so many people teach.

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Reprint right by permission: harvey@harveyakeson.com