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DISCLOSURE: This series of articles are a reprint from Net LEARNING ACADEMY
rebrandable E-Book Credit to ROBERT PUDDY {Master E-Marketer, see my story
meeting Puddy in Glasgow, Scotland several years ago. Joint Ventures Click here
The Greatest Education You’ll Ever Receive is the One Obtained by Observing Others
You can learn a lot from studying a book or another information product. But you can
learn a whole lot more by studying what master marketers are doing.
Case in point…
I got started in this business by watching Marlon Sanders and other master marketers. I studied their sales letters, subscribed to their newsletters, analyzed their emails, and
devoured their affiliate training materials.
See, I wasn’t just learning by reading their products. I'm much more interested in what
others are doing than what they are saying. I was learning by watching them and learning
their every move. And then I modeled – NOT copied – my own efforts after theirs.
So here’s what I’d suggest you do: Spend a little less time with your nose in a manual
and more time just watching what successful marketers around the web are doing.
Example: Instead of reading yet another book about product launches, become an
affiliate AND a customer for an upcoming launch. That way you can watch the process
unfold from both sides of the counter.
No matter what you’re observing, you should ask yourself questions like this:
What works and what doesn't?
What gets great feedback and what causes others to complain?
What are other people doing well and what are they doing poorly?
What creates a viral affect?
What makes successful sales letters so persuasive?
Why do people buy this product?
Why do people respond so eagerly to this approach?
Why is this product selling like ice cream in July… while a similar product is failing?
Why is one blog a “must visit” blog, while another blog on the same topic is not
worth visiting at all? And so on.
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Just keep observing and asking yourself these questions – and once you’ve
reverse-engineered a successful product and marketing process, model it in your
own niche.
By Contributing to the Success of Others You’ll Find That Your Own Success is
Enlarged
You’ve heard these sayings before:
You reap what you sow.
If you help someone get what they want, you’ll get what you want too.
What you send out comes back to you tenfold.
These aren’t just motivational catch phrases – they’re truths to live by.
Because whether you’re helping a customer successfully solve his problems
or you’re helping a joint venture partner make money, your own success is enlarged.
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Let me give you a few examples…
Your product helps a customer solve his problems. This goes back to Lesson #2
– if you create good content that solves problems, you’ll have happy customers.
And happy customers reward you with repeat business, referrals and residual income.
You go the extra mile to help a customer personally. Customer service isn’t limited
to only those tasks that put a direct profit in your pocket. For example, you don’t just
answer pre-sale inquiries and ignore the rest. Instead, you help your customer…
no matter what they’re asking.
Example: Maybe you just created an audio interview. And maybe one of your
customers is hearing-impaired. If you go the extra mile to create a transcript of
that audio, you can bet your customer will remember it (and order from you again).
You just created a satisfied, lifelong customer. But that’s not all. By helping that
one person, you just created a new format for your product – and that means you
now have an upsale offer to pitch to your customers.
You create a product with an expert in your niche. Even if you do most of the
work and it seems your partner has benefited the most, you still reap great rewards.
That’s because your name is now linked to that expert. So even if you’re new to
the niche, you’ve already established yourself as an expert, too – just due to your
association with the other person.
So not only do you have a product (which puts a profit in your pocket), you now
have a new reputation that you can directly use to attract new customers and profits.
You promote someone else’s product. If you promote another marketer’s product
with an affiliate link, then obviously you benefit too. But what benefits could you
possibly get from promoting a product without an affiliate link?
For starters, your savvy customers will be impressed that you’re not seeking
financial compensation – and that means they’re more likely to trust you from now
on. That trust leads directly to more sales. Secondly, if you’re recommending a
good product, then your reputation for honesty grows. And again, this leads to
more sales.
Finally, the other marketer may just surprise you. He may decide to promote
YOUR product without an affiliate link. And in the end, your small gesture may
turn into a massively profitable move that endeared you to both your customers
and the other marketer.
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