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FACT: It costs a lot of money to collect prospects
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E-Commerce - is a CONTACT Sport,
the more you CONTACT, the more you SCORE!"
This is important, in order to succeed, find "buyers", people willing to share the benefits a extremely profitable online homebase business, AND...provide a solid income in reward for efforts of bringing them to online products or services.
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A course of action is to go out and use the very best methods, invest in the greatest "rate of return" advertising in an attempt to receive a massive response. A promotional campaign to attract an expanding audience of interested people who are willing to join building a stream of income or use a targeted product or service.
First mistake... NOT having a system of follow up marketing pointers for sales effort.
Do not waste advertising money with a "one shot does it all" and move on without making several attempts to selling Contacts. [Here is the need for some reason for the respondent to give a follow up contact number...e-mail address.]
A good auto response system set to make followup contact and deliver additional informational material is needed. Closing the sale and signing up the Contact is the name of the "game". Scoring is the result of efforts and keeping score is the number of Contacts that are willing to join our team or buy our products.
Second mistake... NOT making every effort to understand enlisting personal contact and building a personal relationship with each contact.
Not just, "here is the sales pitch", but a first hand account of what a contact is looking for and what and how they can build together and receive all the benefits. It is the FOLLOW UP and relationship trust and business building with contacts that make the money.
Don't always expect everyone to find what is being promoted so spectacular they are willing to spend their money at first glance. If what is being offered is truly worth the marketing efforts and the followup information to enlist the purchase will need to be advanced for each prospect many times. Listing the benefits and bonus offers for acting immediately.
First make the Contact, develop them into a Prospect and direct them into becoming a Customer.
Now more of the BATTLE begins!
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Third mistake... NOT having marketing and follow up program. A winning sales agenda must be designed to build a series winning strategies to SCORE. That's the bottomline...making money, and building the income stream.
In this case NEVER waste a precious newly found prospect!
Time, money and effort has been spent, don't lose the future business.
Equally important follow up and continued contact is just as necessary as the original "sales pitch".
An Autoresponder System can perform the duty of set and continued followup. The Autoresponder System will send out customized, personalized information from you directly to your customers' inboxes at pre-determined times automatically without you having to send it. All you do is create messages to send, tell the Autoresponder when you want it sent and that's it.
Click Here More Important Information on Autoresponders
Not losing the sale means asking for the order AGAIN and expand the need for the prospect to have the product or service being offered. Timing, opportunity, closing the contact is a talent....practice and follow up assures the best sales potentials are not lost.
Follow up by autoresponder is a PERFECT opportunity to hold CONTACTS, build up some POINTS and expand a marketing opportunity. You will be able to SHARE more information about your products and services.
Follow up is great opportunity to build a relationship with new contacts, share important marketing and sales ideas, seek up sales, and most important future additional business.
Reprint right by permission: harvey@harveyakeson.com
