rebrandable E-Book Credit to ROBERT PUDDY {Master E-Marketer, my story meeting
Puddy in Glasgow, Scotland several years ago. Joint Ventures Click here
You Need Only One Source of Traffic to Get All the Visitors You’ll Ever
Need – Partner Traffic
When you first start thinking about how to get targeted, high quality traffic to your site,
you’re faced with a lot of options. These options include affiliate and joint venture (JV)
marketing, pay per click (PPC) marketing, search engine optimization (SEO), ezine
articles, blog posting, video distribution, placing classified ads, blog rolling, distributing
press releases…and everything else.
However, you really only need to use one source: Partner traffic (i.e., traffic from your
affiliates and joint venture partners). There are two reasons for this.
1) First, if you put a good affiliate program in place, you don’t need to use any of the
other traffic-generating tactics. That’s because your affiliates will do them for you!
Your good affiliates and JV partners will:
Blog about your products.
Tell their lists about your products.
Write and submit articles to article directories.
Purchase banner ads, ezine ads, PPC ads and classified ads.
Market your products offline.
Drop links to your products on forums and social media sites.
Create short reports to sell your product.
Mention your product on their own thank you and download pages.
And so on.
The point is, if you have a good team of affiliates, you don’t even need to touch those
other marketing methods. I’m talking from experience here. Since 2000 – about ten
years online – I’ve purchased almost no advertising myself. My affiliates do it all for me.
And your affiliates can do all your advertising, too.
2) Now, there’s a second reason why partner traffic is such valuable traffic.1) First, if
you put a good affiliate program in place, you don’t need to use any of the other
traffic-generating tactics. That’s because your affiliates will do them for you!
Your good affiliates and JV partners will:
Blog about your products.
Tell their lists about your products.
Write and submit articles to article directories.
Purchase banner ads, ezine ads, PPC ads and classified ads.
Market your products offline.
Drop links to your products on forums and social media sites.
Create short reports to sell your product.
Mention your product on their own thank you and download pages.
.
The point is, if you have a good team of affiliates, you don’t even need to
touch those other marketing methods. I’m talking from experience here.
Since 2000 – about ten years online – I’ve purchased almost no advertising
myself. My affiliates do it all for me. And your affiliates can do all your
advertising, too.
2) Now, there’s a second reason why partner traffic is such valuable traffic.
Namely, because it’s just another form of word of mouth traffic – which is
extremely powerful and returns high conversion numbers.
Let me explain…
Example: Let’s suppose Paul the Prospect is thinking about buying your
product. He doesn’t have a clue who you are. So if he merely stumbles on
your sales page through one of your own articles or blog posts, he may not be
wholly convinced to buy your product. Now let’s suppose that Paul the
Prospect is on Mark the Marketer’s list – and he has been for many months,
maybe even a year. As such, Paul trusts Mark implicitly. When Mark recommends
something that Paul needs, Paul doesn’t even bother to read the whole sales page
he buys it mainly on the basis of that trusted recommendation.
You can see where I’m going with this. If Mark recommends YOUR product to his
list, you’ll get an amazingly high conversion rate – simply because a trustworthy
source is recommending your product to a list with which he’s built a relationship
over the years. That’s powerful.
Bottom line: Focus on finding and recruiting affiliate and joint venture partners.
Not only can you get a great deal of traffic from these partners, it also tends to be
high-converting.
ROBERT PUDDY and JOSH ABBOTT Instant Banner Creator
