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Monday, May 16, 2016
No Web Site for a business is like having no phone, a three legged stool with two legs missing.
Electronic Commerce to Expand the Smallest Business
Setting up the web site for a business is really the easy task. The real work begins to make use of the web presence and deliver profitable business from the site. Getting prospects to the web site and making use of the Internet for extending business success is the next order of the day.
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The web page and the Internet has the unique ability to handle prospects not only 24 hours a day, seven days a week but can effectively sell and take orders from a mass number of customers at the same time. On the Internet prospects are all around the world. The United States, Canada, France, Great Britain and Australia all have ready access to the business as those who could drive up to a physical location and purchase from the store site.
Over the years the cry for a business was, "location, location, location". Now with the growth of the Internet the needs have changed. Joining location is the needs for "traffic, traffic, traffic". Without viewers, people finding and getting the exposure to the web sites delivers no sales on its own.
"No matter what your business is, without traffic to your web site you might as well not exist on the Internet."
A smart site on main street where the traffic was heavy and prospective customers had easy access to a merchant was demanded. The more people passing and convenient access was in high demand and commanded high property value. Over time as the towns grew every business couldn't afford the cost of a prime main street location and the development of strip malls provided for a lower location cost.
Major shopping malls became in demand where they were anchored by large chain stores that could attract large numbers of buyers from expensive advertising. In the major shopping malls visibility became a large concern. The best locations where the most prospects passing by could command compensating rents and determined the choice of location placement for business managers.
Today, with the advent of massive online shopping, location is now being replaced by the need for traffic clicking on merchant's web sites. Today location in search engines to drive traffic to web sites is important and better placements is to the web page's advantage for traffic. Now the need is for traffic and "clicks" to expose the products and services.
Whether paid inclusion in search engines and directories or simply pay for click links to web sites the delivery of visitors takes huge effort. The promotional work has so many avenues to attract customers it is a whole additional topic. The next blog entry will cover some ways an individual can make additional income taking on the task of driving traffic the web sites.
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The business with a web site offers prestige and standing in the eyes of the customers. A good impression of modern business practices builds esteem. A location on the Internet provides worldwide circulation of a businesses products and services. This expanded geographical presence extends the prospect base without any additional cost.
The most important advertising or promotion of a business web site COSTS NOTHING and is possibly the very best to bring people to the web page.
As soon as a business web site is published the inclusion of the URL right along side the phone number is mandatory. A business should not list a phone number without listing a web site address right along side.
Newspaper ads, telephone books, business cards, physical location signage, mailings, invoices, receipts every piece of paper listing the business name and phone number need the web site address prominently included. In fact special promotional efforts should be directed just to announcing the business web site and extra service available online as a new and unique feature of the business.
EXPLODE Your Web Site with a BURST of Traffic
Reviewing expectations for the new Internet presence we know that our purpose is to build brand recognition, announce special sales, present new offerings, acquire new costumers, retain existing customers and with the additional opportunity of reaching beyond just the local area build profits and make more money for a business.
With all the tough times in today's economy, it can be difficult to get by. Debt can add up quickly, and expenses don't seem to be getting any smaller.
But that doesn't have to affect you.
There are so many opportunities out there for You, and many of them are in marketing. In times like this, businesses need an edge just to stay afloat; and that's in marketing.
But what if that edge was you?
Did you know that statistically 90% of small businesses do not have a website? So anyone in the local market that searches for them will not be able to find them. These days, that is the number one reason businesses lose customers.
Why don't they have websites? Mainly because they lack the time or expertise to set them up. That is where you come in. You offer them that service, at a cost of course.
Now, you may be thinking "How would I do this?" Well, just click here
Claim your free report that will explain in detail the process to get started. These businesses need the service you can offer them.
And for 10 minutes of your time, you can learn how to do it, completely free.
So what have you got to lose?
Click here and check this home operated business for yourself.
Set out on a course to service local merchants and professionals from your home, see just what you can do! Exciting, interesting and enjoyable work of turning the web site into additional income and profits for any business is coming....mark your computer's "Favorites" to our blog page now.
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