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A Text Ad Exchange differs from a regular traffic exchange, where the difference is that the site shows members' contextual advertisements to other members as opposed to full web page views as most traffic exchanges do.
Do Text Ad Exchanges work?
Yes! Members get to choose which sites they want to view which makes for higher conversions for advertisers since members do not have to click through site after site they are not interested in. Instead, members only click on the text ads that catch their attention. Once they click on the text ad, they are taken to the website that is being advertised by the text ad.
Text Ad Exchanges have really taken off in the past year due to the fact more and more members are realizing that they are receiving highly effective advertising for little or no cost at all. They are realizing that their ads are receiving less impressions BUT WAY MORE clicks!
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Tucson, Arizona
