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Friday, October 01, 2010

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Tuesday, August 24, 2010

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Tuesday, August 17, 2010

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Sunday, July 18, 2010

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The most important advertising or promotion of a business web site can cost NOTHING and is possibly the very best to bring people to the web page.

Furnish a Internet address or link and watch the traffic build.

As soon as a business web site is published the inclusion of the URL right along side the phone number is mandatory. A business should not list a phone number without listing a web site address right along side.

Newspaper ads, telephone books, business cards, physical location signage, mailings, invoices, receipts every piece of paper listing the business name and phone number need the web site address prominently included. In fact special promotional efforts should be directed just to announcing the business web site and extra service available online as a new and unique feature of the business.

Reviewing expectations for the new Internet presence know that it will serve have many purposes:
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*Use words relating to your product or service with information and pictures
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*Don't clutter your message make it clear and readable.
*Link other sites to you, use Networking to feed you traffic.
*Use Titles and Hi-Lites....Color and illustrations *Avoid "sales talk" stress facts and user benefits.
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All material herein © "2006-2010" Harvey Akeson Tucson Calling"

Reprint right by permission: harvey@harveyakeson.com

Thursday, July 15, 2010

Blogging for Profits...Solid Income

In every bloggers life comes a special day - the day they first launch a new blog. Now unless you went out and purchased someone else''s blog chances are your blog launched with only one very loyal reader - you. Maybe a few days later you received a few hits when you told your sister, father, girlfriend and best friend about your new blog but that''s about as far you went when it comes to finding readers.


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Here are the top 10 techniques new bloggers can use to find readers. These are tips specifically for new bloggers, those people who have next-to-no audience at the moment and want to get the ball rolling.


It helps if you work on this list from top to bottom as each technique builds on the previous step to help you create momentum. Eventually once you establish enough momentum you gain what is called "traction", which is a large enough audience base (about 500 readers a day is good) that you no longer have to work too hard on finding new readers. Instead your current loyal readers do the work for you through word of mouth.


Top 10 Tips

10. Write at least five major "pillar" articles. A pillar article is a tutorial style article aimed to teach your audience something. Generally they are longer than 500 words and have lots of very practical tips or advice. This article you are currently reading could be considered a pillar article since it is very practical and a good "how-to" lesson. This style of article has long term appeal, stays current (it isn’t news or time dependent) and offers real value and insight. The more pillars you have on your blog the better.


9. Write one new blog post per day minimum. Not every post has to be a pillar, but you should work on getting those five pillars done at the same time as you keep your blog fresh with a daily news or short article style post. The important thing here is to demonstrate to first time visitors that your blog is updated all the time so they feel that if they come back tomorrow they will likely find something new. This causes them to bookmark your site or subscribe to your blog feed.


You don''t have to produce one post per day all the time but it is important you do when your blog is brand new. Once you get traction you still need to keep the fresh content coming but your loyal audience will be more forgiving if you slow down to a few per week instead. The first few months are critical so the more content you can produce at this time the better.


8. Use a proper domain name. If you are serious about blogging be serious about what you call your blog. In order for people to easily spread the word about your blog you need a easily rememberable domain name. People often talk about blogs they like when they are speaking to friends in the real world (that''s the offline world, you remember that place right?) so you need to make it easy for them to spread the word and pass on your URL. Try and get a .com if you can and focus on small easy to remember domains rather than worry about having the correct keywords (of course if you can get great keywords and easy to remember then you’ve done a good job!).


7. Start commenting on other blogs. Once you have your pillar articles and your daily fresh smaller articles your blog is ready to be exposed to the world. One of the best ways to find the right type of reader for your blog is to comment on other people’s blogs. You should aim to comment on blogs focused on a similar niche topic to yours since the readers there will be more likely to be interested in your blog.


Most blog commenting systems allow you to have your name/title linked to your blog when you leave a comment. This is how people find your blog. If you are a prolific commentor and always have something valuable to say then people will be interested to read more of your work and hence click through to visit your blog.


6. Trackback and link to other blogs in your blog posts. A trackback is sort of like a blog conversation. When you write a new article to your blog and it links or references another blogger''s article you can do a trackback to their entry. What this does is leave a truncated summary of your blog post on their blog entry - it''s sort of like your blog telling someone else’s blog that you wrote an article mentioning them. Trackbacks often appear like comments.


This is a good technique because like leaving comments a trackback leaves a link from another blog back to yours for readers to follow, but it also does something very important - it gets the attention of another blogger. The other blogger will likely come and read your post eager to see what you wrote about them. They may then become a loyal reader of yours or at least monitor you and if you are lucky some time down the road they may do a post linking to your blog bringing in more new readers.


5. Encourage comments on your own blog. One of the most powerful ways to convince someone to become a loyal reader is to show there are other loyal readers already following your work. If they see people commenting on your blog then they infer that your content must be good since you have readers so they should stick around and see what all the fuss is about. To encourage comments you can simply pose a question in a blog post. Be sure to always respond to comments as well so you can keep the conversation going.


4. Submit your latest pillar article to a blog carnival. A blog carnival is a post in a blog that summarizes a collection of articles from many different blogs on a specific topic. The idea is to collect some of the best content on a topic in a given week. Often many other blogs link back to a carnival host and as such the people that have articles featured in the carnival often enjoy a spike in new readers. To find the right blog carnival for your blog, do a search at blogcarnival.com.


3. Submit your blog to blogtopsites.com. To be honest this tip is not going to bring in a flood of new readers but it''s so easy to do and only takes five minutes so it''s worth the effort. Go to Blog Top Sites, find the appropriate category for your blog and submit it. You have to copy and paste a couple of lines of code on to your blog so you can rank and then sit back and watch the traffic come in. You will probably only get 1-10 incoming readers per day with this technique but over time it can build up as you climb the rankings. It all helps!


2. Submit your articles to EzineArticles.com. This is another tip that doesn’t bring in hundreds of new visitors immediately (although it can if you keep doing it) but it''s worthwhile because you simply leverage what you already have - your pillar articles. Once a week or so take one of your pillar articles and submit it to Ezine Articles. Your article then becomes available to other people who can republish your article on their website or in their newsletter.


How you benefit is through what is called your "Resource Box". You create your own resource box which is like a signature file where you include one to two sentences and link back to your website (or blog in this case). Anyone who publishes your article has to include your resource box so you get incoming links. If someone with a large newsletter publishes your article you can get a lot of new readers at once.


1. Write more pillar articles. Everything you do above will help you to find blog readers however all of the techniques I’ve listed only work when you have strong pillars in place. Without them if you do everything above you may bring in readers but they won’t stay or bother to come back. Aim for one solid pillar article per week and by the end of the year you will have a database of over 50 fantastic feature articles that will work hard for you to bring in more and more readers.


I hope you enjoyed my list of traffic tips. Everything listed above are techniques I’ve put into place myself for my blogs and have worked for me, however it''s certainly not a comprehensive list. There are many more things you can do. Finding readers is all about testing to see what works best for you and your audience and I have no doubt if you put your mind to it you will find a balance that works for you.


This article was by Yaro Starak, a professional blogger and my blog mentor. He is the leader of the Blog Mastermind mentoring program designed to teach bloggers how to earn a full time income blogging part time.


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Thursday, July 08, 2010

Become part of the 5% Making Money On Line

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You hardly need to be told that selling products on line as an affiliate is just about the fastest, easiest way for the little guy or gal to get rich fast. What's more there is a mind-boggling range of products to sell, from a simple e-book to seats on a plane.

And, with giant retailers, such as Amazon, attributing 40% of their $billions of sales to affiliates, there are obviously millions being made from affiliate marketing.

So how come only about 5% of people are making serious money on line?

That's because knowing WHERE the gold is isn't the same as knowing HOW to get at it.

All of which means all those lovely affiliate commissions are cascading into the pockets of a relatively small band of elite super affiliates, who are really laughing all the way to the bank.

And two guys who regularly figure in the top ten lists of super affiliates, by outselling most of their rivals, are Jeremy Gislason and Simon Hodgkinson. Between them, they regularly generate hundreds of thousands of affiliate commissions every year.

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That's because, as a successful affiliate, you can laugh off the usual limitations of product creation and customer service - because they're all done for you. So you can invest the time saved sourcing the very best, most lucrative products to sell. And here's where the WPP program hits a home run, because it gives you a simple seven step process to ensure you only get involved with the products most likely to be the easiest and most profitable sellers.

And maybe seven really is a lucky number, because - once you know how to evaluate the very best, most profitable products to sell, Jeremy and Simon are going to hand you your personal treasure map to locate seven gold mines that house the very best selling products for you to promote.

And you'll save much heartache - and a king's ransom - by getting the heads up about three fatal mistakes that could well be hemorrhaging cash from under your nose, right now - if you're already selling stuff as an affiliate.

But they'll soon be a distant nightmare - once you know how to fix them fast.

When you go through this program it's immediately apparent all the hard-won experience at the affiliate marketing coal face is being handed to you on a plate.

For example, there's a really smart way, yet oh-so-simple technique of unearthing those elusive products that no one else is promoting. This is truly El Dorado, because you can zoom in there and scoop up the rich profits leaving your bewildered competitors empty-handed and choking in your dust.

And what really separates the men from the boys in affiliate marketing is the vital art of getting your prospective buyer all fired up and eager to buy the product even before you send them to the vendors site. And here Jeremy and Simon give you four different ingenious ways to do this, in the most effective way possible.

And you've probably heard "The money is in the list". And here's one of Jeremy's and Simon's open secrets of success, because it's well known they enjoy the fruits of owning some of the largest, most responsive lists around. And they are about to tell you how to do it.

So they reveal what they have found to be the four key parts of a successful squeeze page. Miss any one of these and you'll be leaving a pile of cash on the table. But get all four working together and your squeeze pages will be sucking in prospects like a Shop Vac on steroids.

And - because you can never have too large or too targeted a list - you also get six little known techniques to unleash a torrent of red-hot prospects, eager to join your list and enjoy what you have for them.

And they even reveal a total of three amazing techniques to make your product owners want to give you extra commission, as well as actually promote your affiliate link themselves! Hard to believe, right now, I know, but I guarantee you'll enjoy a couple of "ah, ha" moments when you discover how blindingly obvious, stunningly simple and highly effective these stealth techniques are.

And it's not just mastering how to handle your product vendors that makes this program so effective. Because you also get four mega-powerful persuasion techniques that will empower you to tickle your prospect's sweet spot, exploding the conversions to both your opt-in lists and your pre-sales pages. What's more, you also get the absolute #1 most powerful tactic of all to make any offer you make completely irresistible.

And you even get the inside track on how to avoid one of the biggest problems facing affiliate marketers: losing the sale because it isn't made via your affiliate link. So you'll be spellbound, as you discover just how simple it is to create a 'buying loop' that acts like a powerful electromagnet, when your prospect is ready to buy. That way you get every precious cent owing to you.

And, here's something I've saved until almost last because it's (almost) the very best part of this.

Did you know it's possible to continue to enjoy the same sort of commission arrangements as Hollywood movie stars? Well it's true! Because, much of their wealth piles up long after they've left the studio and moved on to another project. So Jeremy and Simon will show you exactly how to enjoy fat commission checks rolling in automatically, months - and even years - after you've made the actual sale!

And that's truly the Holy Grail of marketing - autopilot income whilst you relax and enjoy yourself. So just imagine your life, a few exciting months down the line, when you can fully exploit Jeremy and Simon's battle-hardened techniques.

Because you'll be up to speed with picking the very best, effort-free highest paying programs - many on a regular repeat basis - you'll have finally broken the link between the hours you work and the money you make.

Finally, you'll have plenty of spare cash and the leisure time to take your loved ones on that vacation of a lifetime. Almost before you know it you'll be able to really relax and savor the experience of doing what you've wanted to do for years ... give your boss the pink slip and step up to join the elite super-rich affiliates.

Once the free launch period is over, the regular price for this program will be $27, which is a very fair price for the keys to The Kingdom Of Super Affiliate Status. Yet - if you hit this link right away {Second Opportunity-Click Here}
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Sunday, June 27, 2010

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Wednesday, June 02, 2010

Tuesday, April 27, 2010

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Monday, March 15, 2010

Building An Online Family for Profits

Relationship Marketing--build an online family.
Hold your best leads...you paid for them.
Just as families have "relations", relatives, so do successful e-commerce businesses. It is those marketing relationships that will explode your business and guide you to increasing your income online.
It does not matter what business or online activity you are engaged, your best marketing and most attentive audience will be with the people you have build solid relationships and satisfactory business dealings.
Just as every profitable business require customer and client referrals to build, and just as every sales person needs "birddogs" or people pointing to their wares, so do you need, if you are to succeed with your e-commerce business the connections of lots of effective bridges to others.
Enlisting business partners or buyers is a crucial part of running your business. In business and professions it is often called "networking", online I perfer to think of it as relationship marketing. You can only increase the effectiveness of your programs and projects by having a "built in" market for your efforts. Networking gives you connections, relationship marketing builds you ready customers and affiliates to continue your marketing enterprise.
Joint ventures for solid, detailed business operations and projects are more of a contractual relationship. Marketing relationships are built on trust with past confidence and success. Succeeding with building your data base with contacts and filling your portfolio or storage folder with solid marketing relations will translate into higher profits.
Take care of those marketing relationships, continue to build networking connections and keep your birddogs full of thanks and rewards...this will keep your bank account bursting with deposits.
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Thursday, March 11, 2010

Reporter vs Expert - Why Most Bloggers Are Stuck Reporting

There are basically two types of bloggers in the world - reporters and experts - and some people perform both roles (usually the experts, it's hard for reporters to become experts, but it's easy for experts to report).

If you have ever taken an Internet marketing course or attended a seminar specifically for beginners, you have probably heard about the two different methodologies. Whenever the business model is based on content, and if you blog for money then the model is based on content, people are taught to either start as reporters, or if possible step up as experts.

I'll be frank; you want to be the expert.

Reporters leverage the content of the experts and in most cases people start off as reporters because they haven't established expertise. Experts enjoy the perks of preeminence, higher conversion rates because of perceived value, it's easier to get publicity, people are more likely to seek you out rather than you having to seek others out, joint ventures come easier, etc� experts in most cases simply make more money and attract more attention.

Most Bloggers Are Reporters

The thing with expertise is that it requires something - experience. No person becomes an expert without doing things and learning. Bloggers usually start out without expertise and as a result begin their blogging journey by talking about everything going on in their niche (reporting) and by interviewing and talking about other experts (reporting again).

There's nothing wrong with reporting of course and for many people it's a necessity at first until you build up some expertise. Unfortunately the ratios are pretty skewed when it comes to reporters and experts - there are a lot more reporters than there are experts, hence reporters tend to struggle to gain attention and when they do, they often just enhance the reputation of the expert they are reporting on.

Don't Replicate Your Teacher

If you have ever spent some time browsing products in the learn Internet marketing niche you will notice a pattern. Many people first study Internet marketing from a �guru� (for lack of a better term). The guru teaches how he or she is able to make money online, and very often the view that the student gleams is that in order to make money online you have to teach others how to make money online.

The end result of this process is a huge army of amateurs attempting to replicate what their teacher does in the same industry - the Internet marketing industry - not realizing that without expert status based on a proven record and all the perks that come with it, it's next to impossible to succeed.

Even people, who enjoy marginal success, say for example growing an email list of 1,000 people, then go out and launch a product about how to grow an email list of 1,000 people. Now I have no problems with that, I think it's fine to teach beginners and leverage whatever achievements you have, the problem is that people gravitate to the same niche - Internet marketing - and rarely have any key points of differentiation.

How many products out there do you know of that all claim to teach the same things - email marketing, SEO, pay per click, affiliate marketing, and all the sub-niches that fall under the category of Internet marketing. It's a saturated market, yet when you see your teachers and other gurus making money teaching others how to make money (and let's face it - making money as a subject is one of the most compelling) - your natural inclination is to follow in their footsteps.

If the key is to become an expert and you haven't spent the last 5-10 years making money online, I suggest you look for another niche to establish expertise in.

Report on Your Process, Not Others

The secret to progress from reporter to expert is not to focus on other experts and instead report on your own journey. When you are learning how to do something and implementing things day by day, or studying other people's work, you need to take your process and what you do as a result of what you learn, and use it as content for your blog.

It's okay to talk about experts when you learn something from them, but always relate it to what you are doing. If you learn a technique from an expert it's fine to state you learned it from them (and affiliate link to their product too!) but you should then take that technique, apply it to what you are doing and then report back YOUR results, not there's. Frame things using your opinion - your stories - and don't regurgitate what the expert said. The key is differentiation and personality, not replication.

Expertise comes from doing things most people don't do and then talking about it. If you do this often enough you wake up one day as an expert, possibly without even realizing how it happened, simply because you were so good at reporting what you did.

You Are Already An Expert

Most people fail to become experts (or perceived as experts) because they don't leverage what they already know. Every person who lives a life learns things as they go, takes action every day and knows something about something. The reason why they never become an expert is because they choose not to (which is fine for some, not everyone wants to be an expert), but if your goal is to blog your way to expertise and leave the world of reporting behind you have to start teaching and doing so by leveraging real experience.

Experience can come from what you do today and what you have done previously; you just need to take enough steps to demonstrate what you already know and what you are presently learning along your journey. I know so many people in my life, who are experts simply by virtue of the life they have lived, yet they are so insecure about what they know, they never commit their knowledge to words for fear of�well fear.

Blogs and the Web in general, are amazing resources when you leverage them as a communication tool to spread your expertise because of the sheer scope of people they can reach. If all you ever do is talk to people in person and share your experience using limited communication mediums, you haven't much hope of becoming an expert. Take what you know and show other people through blogging, and you might be surprised how people change their perception of you in time.

Reporting Is A Stepping Stone

If your previous experience and expertise is from an area you want to leave behind or you are starting from �scratch�, then reporting is the path you must walk, at least for the short term.

Reporting is a lot of fun. Interviewing experts, talking about what other people are doing and just being part of a community is not a bad way to blog. In many cases people make a career of reporting (journalism is about just that), but if you truly want success and exponential results, at some point you will have to stand up and proclaim yourself as someone unusually good at something and then proceed to demonstrate it over and over again.

Have patience and focus on what you do to learn and then translate that experience into lessons for others, and remember, it's okay to be a big fish in a small pond, that's all most experts really are.

This article was by Yaro Starak, a professional blogger and my blog mentor. He is the leader of the Blog Mastermind mentoring program designed to teach bloggers how to earn a full time income blogging part time.
To get more information about Blog Mastermind click here.
============================================================================
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Tuesday, March 09, 2010

Blog-Your Hobby for extra income.


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Today, there are millions of blogs on the Internet, but only a fraction are making any profit for their writers.

"How to Build A Money Making Blog" is a complete guide to making money from a blog!

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1. Setting Up Your Blog
2. Posting Great Content
3. Implementing Money Making Techniques
4. Building Your Readership


Spottt
Spottt
There are basically two types of bloggers in the world - reporters and experts - and some people perform both roles (usually the experts, it’s hard for reporters to become experts, but it’s easy for experts to report).

If you have ever taken an Internet marketing course or attended a seminar specifically for beginners, you have probably heard about the two different methodologies. Whenever the business model is based on content, and if you blog for money then the model is based on content, people are taught to either start as reporters, or if possible step up as experts.


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I’ll be frank; you want to be the expert.

Reporters leverage the content of the experts and in most cases people start off as reporters because they haven’t established expertise. Experts enjoy the perks of preeminence, higher conversion rates because of perceived value, it’s easier to get publicity, people are more likely to seek you out rather than you having to seek others out, joint ventures come easier, etc… experts in most cases simply make more money and attract more attention.



Most Bloggers Are Reporters



The thing with expertise is that it requires something - experience. No person becomes an expert without doing things and learning. Bloggers usually start out without expertise and as a result begin their blogging journey by talking about everything going on in their niche (reporting) and by interviewing and talking about other experts (reporting again).



There’s nothing wrong with reporting of course and for many people it’s a necessity at first until you build up some expertise. Unfortunately the ratios are pretty skewed when it comes to reporters and experts - there are a lot more reporters than there are experts, hence reporters tend to struggle to gain attention and when they do, they often just enhance the reputation of the expert they are reporting on.



Don’t Replicate Your Teacher



If you have ever spent some time browsing products in the learn Internet marketing niche you will notice a pattern. Many people first study Internet marketing from a “guru” (for lack of a better term). The guru teaches how he or she is able to make money online, and very often the view that the student gleams is that in order to make money online you have to teach others how to make money online.



The end result of this process is a huge army of amateurs attempting to replicate what their teacher does in the same industry - the Internet marketing industry - not realizing that without expert status based on a proven record and all the perks that come with it, it’s next to impossible to succeed.



Even people, who enjoy marginal success, say for example growing an email list of 1,000 people, then go out and launch a product about how to grow an email list of 1,000 people. Now I have no problems with that, I think it’s fine to teach beginners and leverage whatever achievements you have, the problem is that people gravitate to the same niche - Internet marketing - and rarely have any key points of differentiation.



How many products out there do you know of that all claim to teach the same things - email marketing, SEO, pay per click, affiliate marketing, and all the sub-niches that fall under the category of Internet marketing. It’s a saturated market, yet when you see your teachers and other gurus making money teaching others how to make money (and let’s face it - making money as a subject is one of the most compelling) - your natural inclination is to follow in their footsteps.



If the key is to become an expert and you haven’t spent the last 5-10 years making money online, I suggest you look for another niche to establish expertise in.



Report on Your Process, Not Others



The secret to progress from reporter to expert is not to focus on other experts and instead report on your own journey. When you are learning how to do something and implementing things day by day, or studying other people’s work, you need to take your process and what you do as a result of what you learn, and use it as content for your blog.



It’s okay to talk about experts when you learn something from them, but always relate it to what you are doing. If you learn a technique from an expert it’s fine to state you learned it from them (and affiliate link to their product too!) but you should then take that technique, apply it to what you are doing and then report back YOUR results, not there’s. Frame things using your opinion - your stories - and don’t regurgitate what the expert said. The key is differentiation and personality, not replication.



Expertise comes from doing things most people don’t do and then talking about it. If you do this often enough you wake up one day as an expert, possibly without even realizing how it happened, simply because you were so good at reporting what you did.



You Are Already An Expert



Most people fail to become experts (or perceived as experts) because they don’t leverage what they already know. Every person who lives a life learns things as they go, takes action every day and knows something about something. The reason why they never become an expert is because they choose not to (which is fine for some, not everyone wants to be an expert), but if your goal is to blog your way to expertise and leave the world of reporting behind you have to start teaching and doing so by leveraging real experience.



Experience can come from what you do today and what you have done previously; you just need to take enough steps to demonstrate what you already know and what you are presently learning along your journey. I know so many people in my life, who are experts simply by virtue of the life they have lived, yet they are so insecure about what they know, they never commit their knowledge to words for fear of…well fear.



Blogs and the Web in general, are amazing resources when you leverage them as a communication tool to spread your expertise because of the sheer scope of people they can reach. If all you ever do is talk to people in person and share your experience using limited communication mediums, you haven’t much hope of becoming an expert. Take what you know and show other people through blogging, and you might be surprised how people change their perception of you in time.



Reporting Is A Stepping Stone



If your previous experience and expertise is from an area you want to leave behind or you are starting from “scratch”, then reporting is the path you must walk, at least for the short term.



Reporting is a lot of fun. Interviewing experts, talking about what other people are doing and just being part of a community is not a bad way to blog. In many cases people make a career of reporting (journalism is about just that), but if you truly want success and exponential results, at some point you will have to stand up and proclaim yourself as someone unusually good at something and then proceed to demonstrate it over and over again.



Have patience and focus on what you do to learn and then translate that experience into lessons for others, and remember, it’s okay to be a big fish in a small pond, that’s all most experts really are.



This article was by Yaro Starak, a professional blogger and my blog mentor. He is the leader of the Blog Mastermind mentoring program designed to teach bloggers how to earn a full time income blogging part time.



To get more information about Blog Mastermind click this link:
Click Here to Watch the FREE Blogging Video Tutorials




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Monday, February 08, 2010

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Sunday, January 24, 2010

Growing Multiple Tasks into Residual Income from each Web Site


Promoting Web Sites for additional income and building a collection of interlocking local businesses and looking forward to building a local business online networking group.


Recapping: Building a home-based business producing web sites for local merchants.



Every business unless, of course, their business is going out of business sales, or "close outs" needs to match up with today's technologies just to remain competitive. The competition may not have a web presence yet, but surely they will soon. The local businesses that get out front and build a web site will see their income soar and costs decrease to connect their business.


To mention just a few of the needs for a web site:


+ Marketing Campaigns


+ Instant Pricing Changes


+ Knocking down area barriers


+ Lower Communication Costs


+ Customer Retention


+ Valuable Extension of Business


+ 24/7 Saves Labor Costs


Once again these are just a few of the reasons to present a case to a local merchant for the need and the value of a Internet web site.


Earlier an article pointed out the many avenues to promote a business web site right along with the normal course of business activity at NO COST. Today having a business without a web site is like starting a business without a phone, it won't succeed. Every tool of communication is mandated and cost must be factored into the mix. The answer of course is building the web site as soon as possible for every business and expanding into this additional avenue of conducting business.


Additionally another article a list of promotions to build traffic to the web site and short discussion of Search Engines was outlined for exposing a web site. The benefits to working a web site's presence across the Internet and at the same time expanding services for additional monthly income for the web site manager was covered. One to two hours a week promoting and building traffic to a web site will increase income and enhance the value of having a web site for the business and repay the cost. A web site needs to be fresh, content rich and easy to maneuver for the customer.


Store promotions will come in many ways and available at different times, seasonal or tie-ins with national campaigns will provide extra work. Importantly they all can be handled in a few extra hours a month and extra income.


Brand building with banner ads placed around the web will be another excercise for earning money and drawing attention to the local business, the web site and creating more business. Experience and growth of local web sites will find options for purchasing and bartering banner displays between merchants.


Buying banner impressions is the easy part, the profitable and savvy cost effective way will be to exchange banner space on other local merchant web sites. Controlling and building several web sites in a local area adds even more potential for income. Exchanging small amounts of space between web sites not only makes sense but allows mutual optimization of the Internet presence for everyone. Just as for any exchange club or networking group keep the linked businesses compatible but not competitive so will the web site managers.


Banners can be designed as part of a home web site managing activity or subcontracted to another professional, either way the various sizes and shapes need to be exploited for different circumstances and placement. The need will be to maintain the theme and color scheme to present the best opportunity for brand building and business name recognition.

All material herein © 2006-2010 "Harvey Akeson Tucson Calling".

Reprint right by permission: harvey@harveyakeson.com


Thursday, January 14, 2010

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