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Advertising and Promoting your Business

Email marketing is one of the most effective ways to keep in touch with customers. It’s cost effective and, if done properly, can help build brand awareness and loyalty. At a typical cost of only a few cents per message, email marketing is quite a bargain in terms of price and time when compared to direct mail. In addition, response rates on email marketing are strong, ranging from five to 35 percent, depending on the industry and format. Response rates for traditional mail average much lower, barely cracking the three percent mark.

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BIRD-DOGS
Taking advantage of FREE promotion and advertising as a business is building is essential to success.  People you know, family and friends are natural allies to success.  Social sites, such as, Facebook are an excellent source of expanding a circle of customers.
Every turn you will find sources of information that for a few dollars willing to teach the various techniques of using social media sites for new business.  Peaople you know want to see you succeed, they are going to be willing BIRD-DOGS to building a business.

Word of mouth advertising.
Getting others to put in a "good word".

When seeking ways to expand and build your Internet business look close to home for leads.  Family, friends, acquaintances and business associates these are the folks interested in your success.  They are your "Bird-Dogs", helping you hunt for increased business 

Most people prefer to do business with people they know, so ask those closest to you for their business and referrals.  Just as important, don't be reluctant to ask those closest to you about contacts they know who would be interested in your business or service.

Remember most people you personally know want to see you succeed so they will be glad to help you.


In order for your E-Commerce business to be successful you will need to build a pipeline of contacts.  Attending business networking groups, setting up a table at meetings, or renting a booth at festivals or swap meets or any place you can meet potential clients.


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A course of action is to go out and use the very best methods, invest in the greatest "rate of return" advertising in an attempt to receive a massive response. A promotional campaign to attract an expanding audience of interested people who are willing to join building a stream of income or use a targeted product or service.

First mistake... NOT having a system of follow up marketing pointers for sales effort.
Do not waste advertising money with a "one shot does it all" and move on without making several attempts to selling Contacts. [Here is the need for some reason for the respondent to give a follow up contact number...e-mail address.]

A good auto response system set to make followup contact and deliver additional informational material is needed. Closing the sale and signing up the Contact is the name of the "game". Scoring is the result of efforts and keeping score is the number of Contacts that are willing to join our team or buy our products.

Second mistake... NOT making every effort to understand enlisting personal contact and building a personal relationship with each contact.

Not just, "here is the sales pitch", but a first hand account of what a contact is looking for and what and how they can build together and receive all the benefits. It is the FOLLOW UP and relationship trust and business building with contacts that make the money.

Don't always expect everyone to find what is being promoted so spectacular they are willing to spend their money at first glance. If what is being offered is truly worth the marketing efforts and the followup information to enlist the purchase will need to be advanced for each prospect many times. Listing the benefits and bonus offers for acting immediately.

First make the Contact, develop them into a Prospect and direct them into becoming a Customer.
Now more of the BATTLE begins!

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Third mistake... NOT having marketing and follow up program.   A winning sales agenda must be designed to build a series winning strategies to SCORE. That's the bottomline...making money, and building the income stream.
In this case NEVER waste a precious newly found prospect!
Time, money and effort has been spent, don't lose the future business.

Equally important follow up and continued contact is just as necessary as the original "sales pitch".

An Autoresponder System can perform the duty of set and continued followup. The Autoresponder System will send out customized, personalized information from you directly to your customers' inboxes at pre-determined times automatically without you having to send it. All you do is create messages to send, tell the Autoresponder when you want it sent and that's it.

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Not losing the sale means asking for the order AGAIN and expand the need for the prospect to have the product or service being offered. Timing, opportunity, closing the contact is a talent....practice and follow up assures the best sales potentials are not lost.

Follow up by autoresponder is a PERFECT opportunity to hold CONTACTS, build up some POINTS and expand a marketing opportunity. You will be able to SHARE more information about your products and services.

Follow up is great opportunity to build a relationship with new contacts, share important marketing and sales ideas, seek up sales, and most important future additional business.

All material herein © '2006-2018 "Harvey Akeson Tucson Calling"
Reprint right by permission: harvey@harveyakeson.com

Use Partners as a Resource

DISCLOSURE:  This series of articles are a reprint from Net LEARNING ACADEMY 
rebrandable E-Book Credit to ROBERT PUDDY  {Master E-Marketer, my story meeting 
Puddy in Glasgow, Scotland several years ago.   Joint Ventures Click here




You Need Only One Source of Traffic to Get All the Visitors You’ll Ever
Need – Partner Traffic
When you first start thinking about how to get targeted, high quality traffic to your site,
you’re faced with a lot of options.  These options include affiliate and joint venture (JV) 
marketing, pay per click (PPC) marketing, search engine optimization (SEO), ezine 
articles, blog posting, video distribution, placing classified ads, blog rolling, distributing 
press releases…and everything else.
However, you really only need to use one source: Partner traffic (i.e., traffic from your 
affiliates and joint venture partners).  There are two reasons for this.
1) First, if you put a good affiliate program in place, you don’t need to use any of the 
other traffic-generating tactics. That’s because your affiliates will do them for you!

Your good affiliates and JV partners will:
 Blog about your products.
 Tell their lists about your products.
 Write and submit articles to article directories.
 Purchase banner ads, ezine ads, PPC ads and classified ads.
 Market your products offline.
 Drop links to your products on forums and social media sites.
 Create short reports to sell your product.
 Mention your product on their own thank you and download pages.
And so on.
The point is, if you have a good team of affiliates, you don’t even need to touch those 
other marketing methods.  I’m talking from experience here. Since 2000 – about ten 
years online – I’ve purchased almost no advertising myself. My affiliates do it all for me. 
And your affiliates can do all your advertising, too.

2) Now, there’s a second reason why partner traffic is such valuable traffic.1) First, if 
you put a good affiliate program in place, you don’t need to use any of the other 
traffic-generating tactics. That’s because your affiliates will do them for you!

Your good affiliates and JV partners will:
 Blog about your products.
 Tell their lists about your products.
 Write and submit articles to article directories.
 Purchase banner ads, ezine ads, PPC ads and classified ads.
 Market your products offline.
 Drop links to your products on forums and social media sites.
 Create short reports to sell your product.
 Mention your product on their own thank you and download pages.
.
The point is, if you have a good team of affiliates, you don’t even need to
touch those other marketing methods. I’m talking from experience here. 
Since 2000 – about ten years online – I’ve purchased almost no advertising 
myself. My affiliates do it all for me. And your affiliates can do all your 
advertising, too.

2) Now, there’s a second reason why partner traffic is such valuable traffic.
Namely, because it’s just another form of word of mouth traffic – which is
extremely powerful and returns high conversion numbers.

Let me explain…
Example: Let’s suppose Paul the Prospect is thinking about buying your 
product. He doesn’t have a clue who you are. So if he merely stumbles on 
your sales page through one of your own articles or blog posts, he may not be 
wholly convinced to buy your product.  Now let’s suppose that Paul the 
Prospect is on Mark the Marketer’s list – and he has been for many months, 
maybe even a year. As such, Paul trusts Mark implicitly. When Mark recommends
something that Paul needs, Paul doesn’t even bother to read the whole sales page 
he buys it mainly on the basis of that trusted recommendation.

You can see where I’m going with this. If Mark recommends YOUR product to his 
list, you’ll get an amazingly high conversion rate – simply because a trustworthy 
source is recommending your product to a list with which he’s built a relationship 
over the years.  That’s powerful.

Bottom line: Focus on finding and recruiting affiliate and joint venture partners.
Not only can you get a great deal of traffic from these partners, it also tends to be
high-converting.

ROBERT PUDDY and JOSH ABBOTT Instant Banner Creator